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Classic Web Marketing Resources

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compiled by Zsolt Kerekes, editor

I first published this list in the late 1990's, and from time to time it gets a small update. That's why I've renamed it "Classic" Web Marketing Resources. There's something useful here for all levels of web marketer.
See also:- article:- What's a Good Click Rate for a Banner Ad?
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Squeak! - How Solid is Hard Disk's Future?
Squeak! - the Solid State Disks Buyers Guide

Most of the best information about web marketing can't be found in printed books.

That's because traditional book publishers have a lead-time of 18 months or more, which in this fast changing market is ancient history. Until that changes the web itself is the best place to find information about marketing on the web. The web sites listed below will help you understand how to market your company better online, and help you find resources to get the job done.

Web Marketing Resources - Macro Level Info

Web Marketing Resources - Micro Level Info
Adbility.com Mark Welch's renamed Adbility's Web Publishers' Advertising Guide will impress you. It contains analysis of hundreds of web resources and sites related to banner advertising.
Beaucoup.com This is the largest current list of search engines and web directories. It includes links to these sites, and quick entry to their "add url" forms. Unlike some of the automated resources (below) this one is free to use.
Internetstats.com A directory of resources on the web which contain market statistics. Great if you're doing market research into a particular trend or industry.
KnowThis.com The Marketing Virtual Library as been in existence since 1998. It's operated and maintained by Paul Christ, Ph.D. Dr. Christ is an Associate Professor in the Marketing Department of West Chester University of Pennsylvania,
Netb2b.com This is the web marketing site from BusinessMarketing magazine. The magazine has a great section each month about the web. The new revamped web site has useful nuggets from this excellent magazine.
NewsDirectory.com Directory of online Sales and Marketing magazines - includes many web versions of traditional print publications.
Searchengineguide.com This linked page is a directory of search engines related to Advertising and Marketing.
Searchenginewatch.com Articles which analyse and compare the leading search-engines. Includes useful tables which compare the number of web pages in each engine, the average time to show a newly added page, and the number of pages updated each day. Provides hard numeric data for direct marketers which is not easily available elsewhere.
SubmitIt! This is an automated service which submits your web site on a semi-automated basis to hundreds of search engines.
Useit.com/alertbox Hundreds of short articles which discuss all aspects of the web by Jakob Nielsen.
Webhostdir.com The Web Host Directory from Inspiring Technologies Ltd includes will help you find a web hosting company and service for your new or current web site(s). You can search for suppliers by including parameters such as price, speed, and a list of technical or service related parameters. This directory also includes editorial about developments on web hosting and reader nominated awards.
Webpromote.com In depth articles about web promotion and related subjects. Contains extracts from the site owner's book "The Step by Step Guide to Successfully Promoting a Web site", also includes summaries of resources and utilities which can help you with working examples
Wilsonweb.com The Wilson Internet Services site includes hundreds of articles about all aspects of web marketing. The level is pitched at marketers and includes practical checklists and case studies.

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