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how to write press releases, where to distribute them
by
Zsolt Kerekes,
editor StorageSearch.com |
In 2000 I used to get lots of questions from
PRs and marketers asking for basic information on what they should be doing.
That's why I published this faqs page - which originally also included a list
of PR newswire distribution services.
I've removed the directory of
newswires - because in 201X - their role has diminished due to competition from
social media and Google news aggregation.
As a working news editor and
industry analyst I rarely/ never look at newswires. They're irrelevant to my
needs. My day is busy enough without them.
If you've got a news story
- find a publication which might be interested and contact them directly.
Or
if your story is within the flow of the digital streams that your ideal editors
swim in - and if it's important - then it will surface due to its own merits. | |
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| "PR is the news equivalent of search engine
optimization; instead of buying ads, which readers ignore, you get yourself
inserted directly into the stories." - from
Paul Graham's article "The
Suit is Back!" | | |
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