FOR IMMEDIATE RELEASE
ACSL Launches MarketingViews, a Resource Site for Switched On IT Marketers
Baughurst, UK, November 19, 2001 - ACSL, publisher of
STORAGEsearch.com and the SPARC Product Directory today announced the launch of
a new web publication, called MarketingViews (www.MarketingViews.com) aimed at
marketers in IT companies in the US and UK. MarketingViews will contain
directories of useful marketing resources and articles aimed to help marketers
become more effective at all aspects of electronic marketing.
on the need for the new reference site, publisher Zsolt Kerekes, said "Selecting
the type of information to into the launch edition of MarketingViews was
influenced by most common questions which I've been asked by thousands of sales
and marketing people in one-on-one communications during the last ten years. The
future direction will be determined as in our other publications by reader
questions and by analysing the statistics of what readers find most interesting."
launch edition of MarketingViews includes information from ACSL's existing
marketing sites, such as lists of market research companies, high-tech PR
agencies and press release distribution services and new articles about
electronic marketing which have not appeared anywhere else before.
continued "The readership we're trying to attract is at the upper end of
the management scale, such as VP's of marketing, business unit managers and
presidents of computer companies, who already use the marketing resources on our
other sites. Most marketing sites I've seen are pitched at too low a level, are
too theoretical or are just out of date and plain wrong. Most emarketing books
and web sites talk about tactics which worked circa 1997, which aren't relevant
in 2001 and will seriously harm your marketing outcomes if you adopt them today.
MarketingViews will provide strategic advice based on business models which work
in today's IT market and which look forward, extrapolating from the trends we
observe from the vast amount of content and statistics which flow through our
online computer publications. We'll also feature original new articles from
leading marketing gurus who will write specifically for the new publication."
|click on the above image to download a high resolution
JPEG of the MarketingViews masthead (360k bytes)|
Editor's notes:- MarketingViews had an earlier conception in 1996 as an
ezine and web publication which offered practical advice about direct marketing
to users of ACSL's and other publishers' IT snail mailing lists. However in 1996
ACSL transitioned its SPARC Product Directory from a print publication over to
the web, and discontinued selling mailing lists the year after. We suspended
MarketingViews in 1997 because it no longer met the needs of our customers at
that time and we were unable to find enough content from marketers who had
practical experience in electronic marketing.
The new launch edition of
MarketingViews includes a two year marketing news archive and some other content
compiled by the current editor, which was first used on the web site of a
marketing services company run
by one of ACSL's non executive directors who has now founded a larger marketing
company with a different web site.
If you have any questions, please
send them by email to editor@MarketingViews.com