YourWriters.com: When the Budget Axe Falls, You Can Still Get
the Content You Need
BOSTON -
March 30, 2001 - / BUSINESS WIRE /
- It's deja vu
all over again. Just as in the early 90s, your budget is suddenly shrinking and
cubes all around you are emptying. How, you wonder, will you get the help you
need to produce the content for the new Web site or get out the employee
newsletter with no one but you, the janitor and senior vice president holding
down the fort? (And let's face it; you're the only one of the three who's
written a word in years.) You envision 16-hour days until--well, until the
Market does a miraculous turnaround, soars over 11,000 and your budget expands
again.
Put away the army cot, go home and get a good night's
sleep!
You can get the help you need at The Massachusetts-based YourWriters.com, which is fast
becoming the recognized Web-based source for expert, custom content development.
The content experts at YourWriters can produce the content you need to launch
your new site, get your quarterly magazine out, produce that white paper your
boss has been demanding or provide a steady flow of articles to keep users
coming to your site.
Dozens of companies and Web sites, including
Monster.com. collegexit.com, Mission Critical Linux and istructure, now look to
the "language experts" at YourWriters.com for the expertly written and
edited content that helps to make their Web sites and collateral material more
effective.
The new vocabulary for storage sales and marketers:- goodbye
RAID, hello security
March 28, 2001 / STORAGEsearch
/
- If you work in storage sales or marketing then you're
probably used to absorbing the new jargon which has crept into this market
recently, from the venerable RAID, and more recent NAS, DAS and SAN, to the
recently hatched - iSCSI, which has become the #1 most popular search term on
STORAGEsearch, by the way.
Just when you thought that you were on top
of the situation, a new factor has started to emerge. Security threats now pose
the most significant risk of downtime to today's network storage systems and if
you've just sold a high availability system without taking this into account,
then you'd better start worrying about those service level agreements.
A
new article by
Len Greenwood, written for PanSec discusses how things can start to go wrong,
just when you're about to celebrate closing that new deal... luckily it also
suggests what you can do about it.
See also:-
Megabyte's storage
glossary in case you weren't so sure about that DAS, iSCSI stuff.
Marketing automation: measuring the ROI of direct marketing
March
27, 2001 - / Business Intelligence /
- Janet
Downes, director of CusomISe, and
DSM, is presenting a paper,
today, on day 2 of the Business Intelligence conference:-
Measuring
the Success of your CRM Strategy.
This session will look at the key
advantages to investing in marketing automation tools and will examine how we
can calculate its benefits. It will look at ROI in terms of the obvious cost
savings through better management of customer and prospect databases. Savings
here will depend on the efficiency of your systems and the talk will look at how
we can measure this with a view to improvement for the future. The session will
also look at the other side of the ROI equation; the increased revenues and
response rates through better targeting and personalisation.
click
for Janet Downes' CV
Pro Active International, 24/7 Media Europe and Procter and
Gamble show online advertising brand benefits in unique BrandCeptionTM study
Amsterdam, March
23, 2001 - / Pro Active International /
-
Pro Active International
has designed an innovative research methodology, BrandCeption, to measure the
link between online advertising and customer attitudes and perception and online
advertising's impact on the choice/purchasing decisions of customers. In a
BrandCeption study for Procter and Gamble, results demonstrated that the
company's online campaign had an effect on direct and indirect brand awareness
and the levels of both were dependent on the number of exposures. The key points
found by the research study are as follows:
- Online advertising must be considered in the same way as offline media:
- Despite low click through rates, the campaign positively impacted Internet
users' intention to visit the site.
- Tagline recognition depends on the number of exposures.
- The results shown by the BrandCeption Winnerland study prove that online
advertising campaigns can positively influence the perception of Internet users
towards brands.
Egbert van Acht, European Marketing Director 24/7
Media: " Our strategy towards big-brand advertisers is to convince them of
the added-value that online advertising, promotion and sponsorship offer by
demonstrating the brand building effectiveness via quality joint research.
Internet advertising is still new to most parties involved and only through
extensive testing can brands explore the relevance and effect on their target
audiences.
Editor's comment:- our advertisers in the
Sun market have known this
for the last 5 years. It's been more difficult for consumer marketers to measure
benefits from the web, because, unlike B2B where buyer's needs and behaviour is
well understood, consumer marketers have mainly been connected to their
customers by long pipes which include intermediaries in the product
distribution, and market research companies in the information flow. When you're
not directly transacting with your customers, and you see that most consumer
advertising sites are rubbish, it's easy to come to the (wrong) conclusion that
this web branding stuff doesn't work.
Event Managers Lose Delegates 7WAP7.com changes that.
UK,
March 21 - / sourcewire.com /
- Losing potential
delegates because they see an ad or mailer and are away from their PC to
register is extremely common these day with so much information around.
7WAP7.com provides advertisers and event
organisers with the ability to 'hook' the visitor before they forget.
Developed for the WAP phone. 7WAP7 integrates Web functionality with WAP
technology.
When an ad carries a WAP link to the 7WAP7 site all the
visitor has to do is send their email address from their phone and they will
automatically receive a personal email with the event information and link to
the registration site, complete with unique password. The email can also carry
sponsor ads direct to the targeted user. Once setup the 7WAP7 system is
virtually maintenance free. All email addresses and passwords are automatically
sent to the event organiser and can be incorporated into the registration
database.
eBusiness Conference Announces Speaker Line-up &
Conference Content
London,
March 19, 2001 - / CMP Europe /
The eBusiness
Conference at Webcom 2001, which will
take place in London, April 24 - 26, has announced the educational and speaker
line up for the world-renowned conference. The two-day Conference will include
speakers from across the USA, UK and Europe who will discuss current issues
surrounding "Customer focussed eBusiness", "Trading in an
eMarketplace" and "The technical foundations of eBusiness".
The three distinctive tracks have been researched and developed to
include the most current issues concerning the practical applications and
execution of e-business in industry. Roger Whitehead, Director of Office
Features, and designer of the Conference programme explains "Last year's
mass deflation of dotcom balloons has demonstrated that e-commerce is not exempt
from the laws of gravity. eBusinesses need instead to first create a secure
commercial and technical foundation. The necessary transformation into a
marketing-led organisation can then take place with greater certainty of lasting
success." He continues, "So, too, can the adoption of newer channels,
such as electronic marketplaces, and newer technologies, like fixed and mobile
wireless working. This year's eBusiness Conference at Webcom 2001, the fifth in
the series, reflects these realities."
Your Old Computer Directories May be Worth $1,000
Baughurst
UK - March 15, 2001 - / ACSL /
-
ACSL, publisher of
two leading computer web directories which cover the Sun enterprise server and
storage markets is offering $1,000 as a discount off selected new advertising
orders, to any company which can reproduce the front covers of related print
directories, which covered the Sun market during the period 1992 to 1997.
The specified directories, which qualify for the discount include:-
- SBus Product Directory, published by ACSL
- SPARC Product Directory, published by ACSL
- SPARCbuilder published by SPARC International
Advertisers who can find a copy of these old directories, only need to fax a
copy of the front page with their order. The $1,000 disount will apply to any
order placed during the period March 15 upto May 1, 2001, provided that the
order value (before the discount is applied) is $3,000 or more. The offer is
available to new advertisers and current advertisers who can beef up their
current ad packages. The discount can be applied to advertising on either the
SPARC Product Directory, or
STORAGEsearch web sites, which
currently attract over 130,000 readers each month.
Commenting about the offer, publisher Zsolt Kerekes said "It
will be interesting to see who has hung onto these old printed directories. We
switched to a web format in 1996, and were the third publication in our market
to do so, following SunWorld (now UNIX
Insider), and SPARC International's - SPARC.org.
The last edition of our print directory was printed just over 4 years ago, but
there may may still be some 9 year old editions lurking in someone's bookshelf,
but hopefully not still on their desks. They're now worth as much as $1,000 -
just for a photocopy of the front cover."
"Although we sold
most of the directories directly via mailshots, many of these old directories
were also distributed by intermediaries including SPARC International, VITA,
Novation Data Services, and worldwide technical book distributers in the
pre-web, pre-Amazon days. It will be interesting to see where they turn up."
more info
Intel Online Services Announces New ASP Alliance Program
SANTA
CLARA, Calif., March 12, 2001 - / Intel /
-
Intel® Online Services, Inc.,
today announced a new marketing program for application service providers
(ASPs). The Intel Online Services ASP Accelerator Program provides comprehensive
marketing programs and a service foundation that allows ASPs to differentiate
their businesses. The ASP Accelerator Program is open to all ASPs to host
their applications on Intel's highly reliable and scalable AppChoiceSM Managed
Hosting Service. More than 40 ASPs have already joined the program, including
Captura, MedSpecialists and Webversa.
Gartner Says CRM Spending to Reach $76.3 Billion in 2005
STAMFORD,
CONN., March 7, 2001 — / Gartner /
- According
to Gartner, Inc worldwide CRM spending
will reach $76.3 billion in 2005, up from $23 billion in 2000. Gartner analysts
said that to be successful in business, a CRM strategy is essential and
executives must understand and leverage technologies across all customer
channels.
At Gartner's CRM Spring Summit 2001, being held March 19 — 21 at
the Chicago Marriott Downtown in Chicago, Gartner analysts will discuss their
latest research and outlook for CRM in order to help executives create and
execute successful CRM business strategies.
PromoMinder - Personal Marketing Manager
USA - 6
March, 2001 - / Press Release Network /
-
PromoMinder is the 1ST Personal
Marketing Manager on the Internet, conveniently storing all business contact
information in the exact formats needed for online marketing and promotion. The
system is designed to build site traffic, increase visibility and maximize
online sales, making Web marketing virtually stress free for small to mid-sized
businesses. It has been carefully developed to be easy for beginners, yet is
powerful enough for professionals to use. It costs $97.00
OfficeTool.com Launches New In/Out Board Web Portal for
Companies to Help Track the Whereabouts of Their Employees
SAN DIEGO,
CA - March 5, 2001 / INB /
-
InOutBoard.com allows companies to use
the hosted in/out board software for tracking the whereabouts of their
employees. Using a web browser, Employees can use the inoutboard.com web site
for changing their in/out status, retrieve phone messages, and look at their
personal and company calendar. Managers and receptionists have instant access to
whereabouts of the employees. The inoutboard.com also tracks every status change
so administrators can run history log reports, and vacation and sick reports.
Along with the integrated web based calendar and phone messages tracking, the
inoutboard.com offers a complete solution for all sized businesses.
The pricing for the inoutboard.com service is based on the number of
users within the company or organization. Pricing is free for upto 5 people and
$14.95/mo. for up to 25 employees. The company also offers the complete source
code for $995.00 for companies that want to purchase the software and run on
their own internal Intranet.
Editor's note:- now you can find out where are your marketing
people are...
Pro Active International, proves the brand benefits of Online
Advertising
Amsterdam, March 01, 2001 - /
Pro Active International /
-
Pro Active International
has designed a superior research methodology which actually proves the strong
link not only between online advertising and customer attitudes and perception
but also proves that online advertising greatly impacts the choice/purchasing
decisions of customers. This study using the unique new methodology, that is
BrandCeption, has proven that the direct and indirect brand awareness caused by
online campaigns is more extensive than previously thought!
Liesbeth Hop, CEO Pro Active International 'We are very proud to
introduce the new online advertising research standard, Brandception, which
proves that online advertising is not only about generating visits to the web
site, it also shows that the brand effectiveness of online advertising will
develop the Internet into a serious marketing tool for branding purposes.
Brandception is a unique tool, which is run in a 'live' environment, without the
biases of a panel study or the biases of a "fake" environment. We are
able to measure the short and longer term brand effectiveness of any online
campaign, including the ability to calculate the optimal number of exposures
required to reach the highest effectiveness possible.'
The Brandception study proves that online advertising campaigns create
considerable brand awareness amongst the sample of Internet users in the test
group, who are confronted by the ad campaign between 1 and 5 times. Brand
effectiveness achieved by the campaign is considerably higher in the test group
than in the control group (those who did not see the online advert at all). The
gap between the test and control group shows that the online campaign met all of
the expectations and reached the pre-defined branding goals. The results of
this study prove that the brand awareness created by online advertising
positively influences the attitudes of online customers towards not only the
brand itself but also the website. BrandCeption can discover the "saturation
point" of online advertising and can thereby ascertain the optimal number
of exposures required to achieve the best level of brand awareness, attitude and
purchase intention.
today's news etc
from MarketingViews |
Other news on this page
YourWriters.com:
When the Budget Axe Falls, You Can Still Get the Content You Need
The
new vocabulary for storage sales and marketers:- goodbye RAID, hello security
Marketing
automation: measuring the ROI of direct marketing
Pro Active
International, 24/7 Media Europe and Procter and Gamble show online advertising
brand benefits in unique BrandCeptionTM study
Event Managers Lose
Delegates 7WAP7.com changes that.
eBusiness Conference Announces
Speaker Line-up & Conference Content
Your Old Computer Directories May be Worth $1,000
Intel
Online Services Announces New ASP Alliance Program
Gartner Says CRM Spending to Reach $76.3 Billion in 2005
PromoMinder
- Personal Marketing Manager
OfficeTool.com Launches New In/Out Board
Web Portal for Companies to Help Track the Whereabouts of Their Employees
Pro Active International, proves the brand benefits of Online
Advertising
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