Internet.com Launches eCRMGuide.com
NEW
YORK, NY - February 27, 2001 - / INB /
-
eCRMGuide is intended to be the
definitive source for CRM technology. Computers and the Internet have changed
the way companies are approaching their CRM strategies as they have changed
consumer-buying behavior. With each new advance in technology, more of the
customer relationship is being managed electronically. eCRMGuide.com provides
daily news, insights and a free e-mail newsletter to help businesses develop and
maintain lasting and profitable customer relationships.
Post-PC Platforms Offer Limited Advertising Opportunities,
Despite Enormous Hype
NEW YORK,
February 20, 2001 - / Jupiter Media Metrix /
-
Jupiter Media Metrix, the global leader in
market intelligence for the new economy, today announced that small and
fragmented wireless and interactive television audiences in the U.S. will limit
advertising opportunities on post-PC platforms, making them secondary digital
marketing vehicles. According to a new Jupiter Research report released today,
the post-PC audience (wireless devices, interactive television and Internet
kiosks) will reach critical mass by 2005 - however, the PC will continue to
dominate with a 74 percent Internet household penetration and 68 percent
Internet individual penetration.
Jupiter analysts expect advertisers will be slow to allocate dollars
for campaigns on post-PC platforms as they struggle to gain and control the key
benefits of advertising on these devices. Jupiter analysts advise marketers
targeting the post-PC audience to view them as "modal targets" -- or
distinct groups of individuals with similar behaviors and attitudes that stem
closely from their use of any Internet-enabled device -- as opposed to the more
common audience segmentation characteristics of demographics, geography and
gender.
"Marketers that believe they can overcome the limitations of
interactive and wireless devices as branding vehicles miss the point. To
maximize ad campaigns on these devices, advertisers must isolate and understand
the attributes of modal targets, and match the marketing message to the
objectives of the consumer using the device - not their demographic profiles,"
said Marissa Gluck, senior analyst at Jupiter. "Post-PC ad opportunities
are a need-to-have for a few categories of advertisers and only a nice-to-have
for most." Key findings and forward-looking analysis from the new Jupiter
Advertising & Marketing Report include:
- According to a Jupiter Executive Survey, although 77 percent of advertisers
spent nothing on wireless advertising last year and 82 percent spent nothing on
iTV (interactive television), 36 percent plan do to the same this year for
wireless devices and 57 percent for iTV. Based on these findings, Jupiter
analysts expect to see only modest revenue increases for post-PC platforms in
the near future. Audience fragmentation across different types of post-PC
devices and networks will be a major hurdle for advertisers looking to reach
customers on these platforms.
- While Jupiter expects online ad revenues to reach 16 billion dollars by
2005, post-PC advertising revenues will climb slowly and trail behind -- iTV
will reach only four billion dollars and wireless 700 million dollars by 2005.
Jupiter analysts believe, however, that while wireless ads have the advantage of
immediacy (reaching consumers closer to when and where they may actually
purchase), the lack of standards, audience fragmentation and unclear return on
investment will inhibit the growth of marketing on these platforms.
- Jupiter analysts expect that consumers will demand a high price from
advertisers looking to reach them on their mobile phones. In a recent Consumer
Survey, Jupiter found that consumers willing to accept advertising on their
mobile phone or PDA said they preferred subsidized content and access (36
percent), followed closely by subsidized devices (35 percent). Nearly half (46
percent) of all users, however, said that no form of compensation would persuade
them to receive advertising on their mobile phones or PDAs.
How
Should Advertisers Approach the Challenging Post-PC Audience?
According to Jupiter analysts, marketers looking to advertise on
post-PC platforms must regard each platform as a distinct bundle of users united
by common attitudes and behaviors and must evaluate how closely this "modal
target" matches their desired audience.
Audette Media Launches Discussion List Focused on Domain Name
Issues
BEND, OR -
February 6, 2001 / INB /
-
Audette Media, publisher of industry
leading discussion lists for Internet professionals, announces the launch of a
new discussion list focused on domain names. Internet marketing expert Lennart
Svanberg will moderate the free list, published in both text and HTML versions.
Svanberg plans to tackle everything from technical issues to
basic domain strategy. "We'll discuss what characterizes a good domain,
where to register, how to make domains more secure, how domain names affect
searches in search engines. We'll tackle ICAAN issues, resolve conflicts and
address basic domain name questions." Svanberg plans to "inspire,
enlighten and learn from a discussion list that is devoted to the central
nervous system of the Internet." He says, "In 1985 the first domain
was registered, think.edu, and today we have more than 30 million of
them. I-Domain will follow the continued explosion of growth in domain names and
be an essential tool for people to inquire more on the subject."
Editor's note:- Audette Media
has online and email publications which cover a whole range of marketing issues
including web advertising and CRM. This is the first time I've heard of it but
it's probably one of the best marketing sites (judged by quality of content and
ideas) that I've seen, and I'm generally biased against ezines.
IDEAS International Ltd Expands Research Coverage with launch
of CPNetwork
SYDNEY, 6
February 2001 - / IDEAS International /
- From June,
IDEAS International will be
providing competitive data on the price and features of networking hubs,
switches and routers through CPNetwork. Vendor coverage will initially include
3Com, Alcatel, Avaya, Cisco Systems, Enterasys, Extreme Networks, IBM, Foundry
Networks, Hewlett-Packard and Nortel Networks. Over time LAN adaptors,
wireless networking products, optical networking products and network management
software are expected to be added, depending on customer demand. CPNetwork's
in-depth tactical product intelligence will enable vendors to better position
their products in the marketplace. It will also offer a thorough, always
up-to-date alternative to creating costly product comparison matrices in-house.
As with the existing Competitive Profiles products, CPNetwork will feature
powerful automatic comparison wizards, side-by-side comparison tables, and
built-in tools for evaluating cost outcomes.
Sydney-based IDEAS is the world leader in providing competitive
information about price and product data to major information technology
companies including Compaq, EMC, Hewlett-Packard, IBM and Sun Microsystems. Over
the past 12 years, it has built up a knowledge base containing details on more
than 390,000 systems spanning 47 currencies.
Dell Wins Judgement Against Domain Name Cybersquatter
Austin,
Texas - February 2, 2001 - / Dell /
- The U.S.
District Court for the Eastern District of Virginia has granted
Dell Computer a favorable consent judgment
against DELLKOREA.COM for violating the Anticybersquatting Consumer Protection
Act of 1999.
Dell learned of the web site in November 2000 and filed a civil action
in December alleging DELLKOREA.COM infringed and diluted Dell's distinctive
trademark. The web site marketed and sold a variety of computer systems and
equipment. The court granted Dell a temporary restraining order days after the
case was filed, and subsequently issued a preliminary injunction transferring
ownership of the domain name to Dell pending trial. As a result of the final
judgment entered late Thursday, the court shut down the web site and ordered "all
right, title, and interest in and to the domain name registration for
DELLKOREA.COM be permanently transferred to Dell."
"By registering Dell's trademark as a domain name, the defendant
misappropriated Dell's name and marks and created confusion with our customers,"
said Tom Green, Dell's general counsel. "As we continue to grow in Korea
and internationally, our position has been-and will continue to be-to take an
active and aggressive role in protecting our trademarks and copyrights."
The Anticybersquatting Consumer Protection Act provides remedies
against bad faith intent to profit, register, traffic or otherwise use a domain
name that is identical or confusingly similar to a distinctive or famous name.
Editor's note:- as I've mentioned before, you can research some of
the sites which may be abusing your own trademanks by using the
Whois
facility on the Network Solutions site, and using wildcards.
today's news etc
from MarketingViews |
Other news on this page
Internet.com
Launches eCRMGuide.com
Post-PC Platforms Offer Limited Advertising
Opportunities, Despite Enormous Hype
Audette Media Launches Discussion List Focused on Domain Name Issues
IDEAS International Ltd Expands Research Coverage with launch of
CPNetwork
Dell Wins Judgement Against Domain Name Cybersquatter
earlier news (archive) |
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