BOSTON - Sept. 28,
2000 - / Aberdeen Group /
Aberdeen Group's
Mobile Electronic Commerce: The New Economy on the Move Webcast
-
On October 4, Aberdeen Group will conduct a webcast seminar on the emerging
mobile e-commerce market. This event is free to all registered attendees.
During the webcast, Aberdeen will discuss how the demand for anytime, anywhere
access to the Internet, the evolving wireless marketplace, and new mobile
applications are driving the m-Commerce market in the United States.
David
Alschuler, VP and Managing Director of Electronic Commerce, will give a brief
overview of how Electronic Commerce will be affected by mobile devices. Author
Kelly Quinn, Sr. Analyst at Aberdeen, will further discuss key findings from her
most recent report Mobile Electronic Commerce: New Economy on the Move. Topics
will include a definition of the m-Commerce market, market drivers and enablers,
and discussion of four key market segments: content providers, transcoders,
networks, and appliances.
BERKELEY,
CA - September 26, 2000 / INB /
GrowthExperts
Launches Program for Hi-Tech Start-ups to Achieve Immediate Market Penetration
- GrowthExperts, is
launching a pilot program specifically designed to help hi-tech start-ups
quickly penetrate their chosen markets utilizing tried and proven techniques.
Scott Dow, President of GrowthExperts says, "Given today's investment
climate, start-ups can no longer afford to go several quarters without showing
significant gains and market penetration. Building a sales force, developing
Customer Relationship Management systems, managing the follow-up of new
prospects and maintaining e-mail marketing campaigns is now a necessity for any
new business but can be a huge cash drain if developed in-house before the
concept is proven."
The GrowthExperts Quick Growth 1000 program allows a start-up to cost
effectively contact, track and follow-up on as many as 1000 new prospects in
less than 10 days. Working closely with the start-up, GrowthExperts consultants
will select the target prospect list, contact each of the prospects by phone and
obtain their permission to provide additional information and place each of the
respondents into an Online CRM system, allowing the start-up to track responses
each day online. The campaign is continued with Growthexperts managing the
e-mail follow-up with each lead. Such a service allows a start-up to determine
market interest in a new product or service, create qualified leads for the
existing sales organization, drive web traffic or simply close sales.
"In any business, prospecting is key to growth, but is often the
most distasteful task for a new business," says Dow. "Working with
Growthexperts a start-up has the ability to immediately put a well trained
salesforce into the market, instantly track the effectiveness of a given offer,
list, and demographic profile. Within days a start-up can report back to
investors the results of a complete, targeted campaign and justify the
additional funds required to rollout the program. To build these systems
in-house a new start-up would have to spend a considerable amount of its seed
capital. Our Quick Growth 1000 program is designed to allow the start-up to
quickly test a market or offer for less than $5,000, while producing tangible
results that can be presented to investors."
SAN
DIEGO, CA - September 25, 2000 - / Sun Microsystems /
Sun
Honors the Leaders of the Retail Dot-Com Revolution
- Sun Microsystems, Inc. has selected several visionaries from the
retail industry to be part of a global campaign featuring customers and
strategic partners on the "front lines" of the dot-com revolution. The
iForce Heroes Program is part of Sun's iForce initiative - a set of products,
services and solutions from Sun and its strategic partners to help customers
move quickly and efficiently into the dot-com economy. In the retail industry,
there are several Heroes who are leading their companies' online initiatives,
including:
Michael Krupit, Chief
Operating Officer, CDNOW: Perfected the art of connecting listeners with
their favorite music for six years.
William Marquard,
Executive Vice President of Business Development, and Richard King, Manager Open
Systems and Databases, Fleming Corporation: Created a Web-based distribution
network called VisionNet, which serves as an e-business portal enabling
collaborative planning, forecasting, and ordering between customers and
suppliers.
Ryan Vero, President,
OfficeMax.com Direct: Extended the brick and mortar brand by creating a
one-stop online destination that enables small-business and home
office-customers to save time and money and obtain valuable information.
Ron Rose, Chief
Information Officer, priceline.com: Turned an Internet startup into a
company that could scale to what is over a billion-dollar annualized run rate.
There are a total of 22 industry leaders recognized by Sun's
iForce Heroes program. For more information, visit
http://www.sun.com/dot-com/heroes/.
Editor's note:- if you like to see case studies of ecommerce
projects, you should also see Intel's
list which I added to our web marketing page about a year ago. These are good
examples (from Sun & Intel) of how you can leverage success stories from
your customers and turn them into product endorsements.
September 25, 2000 - / STORAGEsearch.com
/
Common Errors in Press Releases - from Marketing
Agencies Which Should Know Better
- STORAGEsearch editor
Zsolt Kerekes has created a new FAQ's page for marketers and their agencies who
distribute press releases electronically. This is intended to supplement the
basic PR FAQ's page
on the Downes Strategic Marketing site.
"Every month I have to
disregard hundreds of press releases, which storage vendors have paid
good money to their agencies to write and distribute," Kerekes said.
See
the reference article:- "Why
I won't publish your press release? - Common errors I see every day.".
The notes specifically apply to the STORAGEsearch site, but many of them are
also relevant to other web based publications. They will help PR writers
understand why, when they think they've followed all the rules, their press
releases will still fail to get published by online news editors..
Santa
Clara, California, Sept. 22 / Bloomberg /
Intel
Shares Tumble After It Says 3rd-Qtr Sales to Fall Short
- Intel Corp. shares tumbled as much as 20 percent in Germany
after the world's largest computer-chip maker said third-quarter sales will fall
short of forecasts because of weaker demand in Europe. Its shares traded in
Germany fell as much as 14.5 euros to 57 euros ($48.93). They closed yesterday
on the Nasdaq Stock Market at 61 31/64. The decline comes after Intel said
third-quarter sales will rise 3 percent to 5 percent from the second quarter's
$8.3 billion. That compares with some analysts' forecasts for growth of as much
as 10 percent.
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Other news on this page
Aberdeen
Group's Mobile Electronic Commerce: The New Economy on the Move Webcast
GrowthExperts
Launches Program for Hi-Tech Start-ups to Achieve Immediate Market Penetration
Sun Honors the Leaders of the Retail Dot-Com Revolution
Common Errors in Press Releases - from Marketing Agencies Which
Should Know Better
Intel Shares Tumble After It Says 3rd-Qtr Sales to
Fall Short
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