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SAN
FRANCISCO, CA - September, 21, 2000 / INB /
Website
Promotion Service Offers Free Tools to Increase Internet Traffic to Small
Business Owners
- OneAddURL.com a
leading Web site promotion company announced today, a series of free Web site
promotion tools geared towards helping small businesses promote their Web sites
online.The suite of services include free search engine submission to major
search engines, doorway page generators, search position ranking, and meta tag
creation tools. By using these free tools and OneAddURL.com's pay service, small
business owners can create effective search engine rankings that allow them to
compete head to head with larger companies in their category.
Editor's note:- services like this have been around for years. I
only mentioned it, so I could repeat my
long standing advice
that search engine listings are irrelevant, even if you're listed #1, because
most buyers move from general search sites to special interest sites as soon as
they can. Advertising on focused sites is what will get you more business, that's
where your customers are looking, and you don't have to get involved in a
lottery. If there are 100 direct competitors in your market niche then instead
of worrying about which one is ranked #1 in search engines, invest $20,000 of
advertising in a focused portal instead and it will do you a lot more good. If
you don't do it, then some of your competitors will and in a years' time you'll
wonder why they've gotten ahead of you even though you're #1 on Yahoo and they
are nowhere.
Fairfax, VA -
September 12, 2000 - / American Management Systems /
E-Business
Projects Failing to Deliver Says Major Survey of European E-Business Strategists
A
survey released
today by American Management Systems
(AMS), a leading international business and IT consultancy, reveals that many
large European companies are implementing e-business projects without a clearly
defined business case for doing so. The survey also finds that the majority of
respondents are disappointed with the success of their e-business initiatives.
Of the 131 senior managers surveyed, only 14 per cent thought that their
completed e-business projects had been 'very successful'.
"Despite the cost of e-business projects running into millions of
euros, the survey suggests that, in the rush to get on-line, investments are
being made without careful planning, scrutiny, or the setting of success metrics
that would usually be associated with projects of a similar value," says
Nick Rowley, vice president of AMS in Europe. "Aggressive marketing from
e-business vendors, general market hype and shareholder pressure are all forcing
the pace."
The research is based on interviews with 131 senior managers in large
companies with turnovers in excess of €100 million, with responsibility for
e-business strategy across Europe. The survey sample includes respondents from
manufacturing, banking, consumer and business services organisations in the UK,
Germany, France, Italy, Spain, Benelux and Scandinavia.
Of the senior executives surveyed, less than one in five (18 per cent)
can confirm that they are measuring their e-business project results. The
findings also indicate that almost half of those interviewed (49 per cent) are
not preparing a business case before investing in e-business projects. Of those
with a business case, only 50 per cent are including an objective to measure the
success of their projects against their time, staffing and resources investment.
This suggests that just one in four major European companies is setting a formal
metric for measuring the corporate value of its e-business projects.
While the majority of respondents have some idea of what they want to
achieve through their e-business initiatives, 11 per cent are not expecting any
return at all. Additionally, only eight per cent can claim that they are ahead
of target. In every measurable area, the majority of respondents are
disappointed with the success of their e-business initiatives.
The survey reveals a clear correlation between planning and
success in e-business. The companies that are developing a business case
for e-business projects are more likely to have achieved their objectives and to
be ahead of their investment targets. These companies have higher expectations
of the benefits to be derived and are experiencing greater e-business success.
Typically, companies with successful e-business projects have had
their initiatives in place for two years or more and regularly check the success
of these projects against a number of variables including improved cross-selling
opportunities, improving the supply chain efficiencies and increasing customer
satisfaction and retention. Among those with an e-business plan, 25 per cent say
they are already achieving greater market visibility, (only 12 per cent of those
without a plan agree) and 14 per cent are experiencing higher sales volumes
(only one per cent of non-planners share this experience).
Editor's note:- I agree:- measurement is vital. Your web metrics
will tell you that some activities are 10 times more rewarding than others.
Channelling more resources into good areas, and trouble shooting bad areas
increases your business effectiveness. It's like having 10 times the marketing
budget to play with.
September
12, 2000 - Bracknell, UK - / The Source /
Remedy
Announces New Solution Available Through Wishbone Systems & SMI
-
Remedy, the world's leading provider of
eCRM and eBusiness Infrastructure Solutions today announced a new complementary
solution available through their channel partnership with
Systems Management International. SMI have
become a European Value-Added-Reseller (VAR) for Wishbone WorkManager from
Wishbone Systems the leading
provider of field force management and optimisation technologies.
The partnership enables organisations to acquire and deploy
WorkManager within new or existing enterprise applications, such as Remedy's
Customer Service, Help Desk, Asset Management and Change Management solutions.
NEW YORK,
NY - September 11, 2000 / INB /
internet.com
Acquires Clickz.com, a Leading Online Advertising and Marketing Resource
Industry
Portal, today announced that it has acquired the
ClickZ Network of Web sites and related
Internet advertising and marketing properties and the ClickZ conferences. The
consideration for this acquisition totals $16.0 million in a combination of
$10.0 million in cash and $6.0 million in restricted common stock, with
additional cash and restricted common stock consideration to be paid based on
future performance.
The ClickZ Network offers cutting-edge commentary from industry
insiders as well as original case studies and unique insight on affiliate
marketing, b2b marketing, brand marketing, digital living, ebusiness reports,
ecommerce commentary, email marketing and email marketing case studies,
emarketing statistics and strategies, media buying, planning and selling, search
engine optimization and small business advice. ClickZ.com reaches media buyers
and planners, Web and email advertising firms, list vendors and agencies, ad and
commerce based publishers, and Web developers each business day.
"This
is the most significant acquisition internet.com has made to date. ClickZ.com,
with a staff of over 25 employees and freelancers, has built a solid reputation
throughout the industry and the world as a leading resource for news and
analysis about the online marketing and advertising industries. said Alan M.
Meckler, Chairman and CEO of internet.com. "Furthermore, ClickZ.com adds a
critical audience to the internet.com network, and we are now positioned to
extend the marketing objectives of our advertisers and ecommerce partners even
further. We envision tremendous synergies with internet.com and ClickZ.com, and
we are very excited that this entire team is joining us.
Bristol,
England, September 11, 2000 - / ESPeople /
Everything
You Hate About Recruiting STORAGE Sales People in the UK - Sorted
-
ESPeople now provides a new
perspective on recruitment services for companies that focus on selling
high-value, non-stop Enterprise Systems and Storage computing infrastructure to
achieve their business goals. The ESPeople mission statement is 'right
people,
right time, right reasons'. This is a simple message but one
that brings it all home to the owner Len Greenwood after 25 years in the
business as a computing professional. Len is the first to admit that over the
years he has himself, on occasions, been in the wrong job for the wrong reasons.
As Len explains "It's sometimes a hard fact for managers to accept but
nobody keeps the same job forever, especially in a sales environment. In today's
IT commercial culture, the smart manager will include this variable in his
business plan".
Loyalty, or lack of it, has become a real issue as IT companies strive
for commercial viability and efficiency. In a commercial culture that demands
instant and sweeping changes in business practice to remain leaner, fitter and
more dynamic than the competition, job security and loyalty can come second
place to the wishes of the management team and the shareholders. A lack of
loyalty puts a strain on the traditional relationship between employer and
employee especially when companies are required to drastically reduce or
increase staffing levels in order to maximise profitability and growth. Compared
to only a decade ago, this change in job culture has meant that the number of
jobs in a successful salesman's career is on the up. Managers are
notoriously wary of these so-called 'job hoppers' but there are now compelling
arguments to suggest that the salesman who changes his job every few years so
should not be viewed as such a business risk. It is exactly this paradox
between commercial culture and job longevity that highlights the role of the
recruiter.
The ESPeople service is web-based but unlike other web
based recruitment services there is no registration, no exhaustive database of
tentative CVs and no primordial soup of candidates. What you will find is focus
and simplicity, as Graham Turner, VP for Enterprise Systems at Fujitsu Siemens
Computer Ltd confirms:
"Len Greenwood's approach to finding the right people is
completely different. ...My time is my most valuable asset, Len offers to attend
each interview. This now saves me valuable time after each interview and it's
useful to have a third party perspective of how well or badly the interview
went. In addition, the Espeople website is a good one and a useful asset to
have. It lets me preview the employment history of many candidates at each
visit, whenever it suits me. I can also avoid the usual tidal wave of CVs you
get from other recruitment agencies. Sometimes I think agencies attempt to
justify their charges by the number of CVs they send. After all, I'm not buying
by the ton! Espeople is small, focused and efficient and comes with the
feel-good-factor that you're actually getting a personalised and valued service.
And that's what makes the difference."
STAMFORD,
Conn.- Sept. 6, 2000 / BUSINESS WIRE /
Gartner
CRM Summit Begins September 13, 2000, in Chicago
- Gartner Group, Inc. today announced that its customer relationship
management (CRM) conference -
CRM Summit
2000: The Source for Profitable e-Relationships in a Connected World - will
take place September 13-15, 2000, in Chicago.
CRM is drastically
changing the face of e-business. This three-day conference will help attendees
to manage the new CRM technologies, optimize e-channels and align business
processes to create lifetime customer relationships to make their businesses
more profitable and successful.
According to Gartner research, the
benefits of implementing CRM are unique to each enterprise. Some enterprises are
looking for straight return on investment, which can be 50 times to 70 times the
cost of the system. For other enterprises, the benefits will be increased sales,
increased profit margins, happier customers, or higher stock prices. However,
the key is in better customer management.
"Managing
relationships with your customers has never been more complex -- or more crucial
-- than it is today," said Jeff Golterman, Gartner group vice president and
research group director. "Entire business plans will succeed or fail on the
basis of an enterprise's ability to interact with customers and partners at the
right time and in the right place, supported by the right technologies."
Sunnyvale, CA -
September 5, 2000 - / Network Appliance /
Network
Appliance Unveils "End-to-End" Strategy
-
Network Appliance, Inc., the leading
provider of network-attached data access and content management solutions, today
unveiled its "end-to-end" strategy which leverages the company's
leadership in storage and caching solutions. The strategy redefines enterprise
data infrastructure by bringing powerful new functionality to enterprise and
Internet networks, enabling customers to manage, store, and deliver richer
content at all points.
As Network Appliance CEO Dan Warmenhoven explained, "Our strategy
is simple: we intend to lead in providing integrated data management and content
delivery from the data center to the network edge—anywhere around the
globe. Our product development, marketing, and support reflect this unique
value. Customers will benefit from the ability to easily deploy and manage a
global network data infrastructure which provides real-time access to critical
information that is the enabler of business and commerce."
The $75 million acquisition of WebManage Technologies, Inc. by Network
Appliance (announced earlier today in a separate press release) gives the
company the powerful applications it needs to further extend its end-to-end
solutions.
Network Appliance's end-to-end strategy and acquisition of
WebManage leverage the company's storage networking and content delivery
technology in a variety of open industry forums including: Content Alliance
announced by Cisco and other industry leaders on August 28, the Internet Content
Adaptation Protocol (iCAP) Forum, the Direct Access File System (DAFS)
Collaborative, and Open Storage Networking (OSN), all of which are designed to
make data management and content delivery simple, powerful, and global.
NEWPORT
BEACH, Calif. - Sept. 5, 2000 / BUSINESS WIRE /
Conexant
and Connect One Deliver Industry's First Internet-Enabled Appliance Reference
Design; Joint Solution Speeds Time-to-Market for Cost-Effective Internet
Appliance Designs
- Conexant Systems Inc.,
the world's largest independent company focused exclusively on communications
semiconductors, and Connect One, a
leading developer and manufacturer of Internet-enabling technologies, today
announced a jointly developed reference design that will enable appliance
designers to quickly and cost-effectively add Internet functionality to new
devices. The reference design features Conexant's SmartSCM(TM) single-chip
modem and Connect One's iChip(TM) Internet Controller(TM).
Internet
appliances, which are designed to deliver Internet-based services in a "turnkey"
package, typically include such devices as set-top boxes, net-connected
televisions and game consoles, Web phones, personal Internet assistants (PIAs)
and personal digital assistants (PDAs).
"As the industry's
first Internet-enabled modem reference design, this solution reduces the time
and complexity of creating the next generation of Internet devices," said
Germaine Ewing, senior product manager for Conexant's personal computing
division.
Baughurst, UK - September 1,
2000 - / STORAGEsearch /
Squeak! - Breaking the
SAN Babble
- The mouse speaks. Why is the SAN market so confusing?
First in a series of new short
articles about the
enterprise storage market from a mouse eye view.
today'smarketing
news
|
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Other news on this page
Website
Promotion Service Offers Free Tools to Increase Internet Traffic to Small
Business Owners
E-Business Projects Failing to Deliver Says Major Survey of European
E-Business Strategists
Remedy Announces New Solution Available Through
Wishbone Systems & SMI
internet.com Acquires Clickz.com, a Leading
Online Advertising and Marketing Resource
Everything You Hate About
Recruiting STORAGE Sales People in the UK - Sorted
Gartner CRM Summit
Begins September 13, 2000, in Chicago
Network Appliance Unveils "End-to-End" Strategy
Conexant
and Connect One Deliver Industry's First Internet-Enabled Appliance Reference
Design
Squeak! - Breaking the SAN Babble |
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| STORAGEsearch.com |
| Megabyte was
mapping the new enterprise STORAGE frontier. His niece, Killerbyte, was riding
shotgun. | |
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