ATLANTA, Ga.
- October 31, 2000 - / Socketware /
Brightware
Partners with Socketware to Resell E-Mail Marketing Solution
-
Socketware, Inc., a leading provider
of e-mail marketing software solutions, today announced a reseller agreement
with Brightware, Inc., a leading supplier of customer assistance software. The
agreement allows Brightware to resell Accucast, the high-performance outbound
e-mail marketing solution developed by Socketware. In addition to reselling the
product, Brightware will manage the support, installation and training of
Accucast to their customers.
The Accucast technology is respected in the growing e-marketing
industry for its ability to integrate with other applications in a single
environment, undeniable high-performance, unlimited scalability and
comprehensive reporting and campaign targeting tools.
Editor's note:- see also online
editions of their newsletters which show how you can make email marketing
work for you.
Walnut Creek, CA., Oct. 30,
2000 - / ChanneLogic /
ChanneLogic Launches
Company at DCI CRM Show With Free Service Offering Called MyChannels
- ChanneLogic will launch
the company by giving away a hosted software service at the DCI CRM show in Los
Angeles Nov. 1-2, that's similar to software other companies charge thousands of
dollars for. The ASP-based, free product, built with new Oracle Portal
technology is called MyChannels. This is a piece of their larger, CMA or Channel
Measurement and Automation portal application suite that will change the way
companies handle their channel business.
"It's free for a
reason," says Rob Marenich, ChanneLogic's CEO. "We want users to see
how much this small part of our application will help them manage their channel
business in place of the current spreadsheet and old, faxed information
scenario. At the same time we will be previewing all the dynamic upgrades in the
pipeline."
ChanneLogic develops business intelligence and automation portal
software applications and services for the measurement and automation of a
vendor's channel enterprise operations. The ChanneLogic CMA product will allow
an executive, manager, rep, etc. to pull up their own ChanneLogic desktop and
quickly obtain information to make critical decisions about their company's
channel business.
October 26,
2000 - / INB /
Recent Dot.com Failures May Hurt
the Growth of the Internet
- Walt Disney's toysmart.com, Levi
Strauss's online retail store, and Citibank's online banking service have one
thing in common: they are all failed e-commerce websites. With such online
failures, from companies that have very successful brick and mortar operations,
can individuals with little business experience and small businesses build a
profitable business online?
"The failures we are seeing with
dot.coms are the result of these companies applying brick and mortar advertising
and marketing techniques that are not applicable to the online world," says
Christopher Sewell, president of Laurel, Maryland based Profit International and
author of BEGINNERS GUIDE TO ECOMMERCE. "People who want to start a
business online should not let the recent dot.com failures scare them from
starting their own online ventures."
Here are the seven key
components Sewell says are necessary for online business success:
- Find a target market that has a specific problem it wants solved.
- Make sure this target market has sufficient discretionary income to
purchase products or services to solve its problems.
- Find or create a product that solves a common problem experienced by your
target market.
- Write a persuasive sales letter that shows potential customers the benefits
of purchasing your product.
- Build a website that shows you can solve your target market's problems and
that motivates people to buy.
- Drive large amounts of traffic to that website so your product is exposed
to a large number of potential customers in your target market
- Build an ezine (electronic newsletter) for the long-term profitability of
your web business.
To get more free marketing advice that helps e-commerce beginners
to build a successful online business, visit
www.BeginnersGuideToEcommerce.com.
Editor's note:- unfortunately many companies are no better at web
marketing than they are at traditional direct marketing. Size and budget are not
the issues here, but getting the fundamentals right is important. The linked to
site includes some useful pointers.
October 25, 2000 - /
PRWeb /
Achiever CRM to develop North American
Partner Channel
- Interactive
Software, the UK Customer Relationship Management Software author, is
throughout October, holding talks with a number of North American Software
Resellers and Integrators with a view to recruiting resellers for its Achiever
CRM solution.
Simon Leek, Sales and Marketing Director and co-founder of Interactive
Software commented 'Due to the increasing demand managing existing CRM projects,
Interactive Software are particularly keen to expand its North American Channel
presence. Until recently we have employed a strategy of selling the Achiever CRM
product direct. Within the next six months however, we hope to support the
unprecedented interest in the Achiever CRM product with the development of a
North American Channel.'
Achiever CRM has consciously positioned itself in the mid enterprise
marketplace, selling 20-1000 seat applications and has already had some
excellent success with North American sites including Scala and the Pearson
Group.
SAN JOSE,
Calif., Oct. 18, 2000 - / Aspect Communications Corp /
Enterprise
CRM Product of the Year title goes to Aspect Customer Relationship Portal
- Aspect Communications Corporation today announced that the CRMPower
2000 Golden Awards Committee has named the Aspect Customer Relationship Portal
as the Enterprise Customer Relationship Management (CRM) Product of the Year.
Selection criteria included end-user satisfaction, innovation, technology
benefits, return on investment, success of implementations and market presence.
The awards committee included leading end users, prominent consultants, systems
integrators, distinguished industry members and notable representatives of
industry associations.
Editor's note:- click
here to see a full list of the awards in all categories. Recognizing
Achievement Innovation and Excellence in the Canadian CRM Marketplace,
nevertheless the list makes a useful directory.
October 17, 2000 - / STORAGEsearch.com
/
Will Sun Succeed in STORAGE? - part 2 - the Analysis
-
This article analyses
the factors which led STORAGEsearch editor Zsolt Kerekes to conclude that Sun
faces tremendous difficulties in the enterprise storage market, and probably
won't succeed as a major storage vendor.
The article argues that the
most important factors are not technology, but marketing:- and
it discusses the problems of credible positioning strategies when you're #1 in
one market and nowhere in another niche that's closely related. Success in one
area may alienate the very people you want to do business with for the other.
Also analysed:- how Sun compares as a perceived storage company
compared with rival server oem's IBM, Compaq, HP and Dell...
October
15, 2000 - / Solaris Central /
Sun Clamps Down
on Misleading Domain Names
- A news item on the independent
software news site Solaris Central
indicates that Sun Microsystems is continuing to take legal action over web site
owners which use the word "Sun" as part of their domain name,
particularly when the web site is run by a reseller of computer products, but
also in situations where the site is an information site, which provides news or
help aimed at users of Sun compatible systems.
Sun has been taking this
type of action for a long time. We know of at least one major portal which had
to change its name as a result, although this happened at the launch stage,
before any lasting damage was done.
In the case of your own company's
name and trademarks, you as a marketer can also initiate such actions. The
problem in such cases is detecting that this kind of thing is happening. There
is a "whois" lookup service on
Network Solutions
site which can be helpful. For example, if you click on the link above and
insert "HP* " in the search box, it will give you a list of all
dot-com domains starting with HP... I don't know of any automatic method which
detects the trademark name in another part of the domain, for example
searchHP.com. In those situations you may just have to rely on your partners
alerting you of sites which may upset you. You will find some sites which do use
the word "Sun" in their domain name with Sun's permission, for example
SunWorld, which started out life on the
web about 5 years ago actually hosted by Sun Microsystems, so presumably there
was a satisfactory quid pro quo commercial arrangement there.
It's
difficult enough getting people to come to your own web site, and one of the
reasons that some people try to include a trademark in a domain name is because
it is used as a weighting factor by some search-engines when someone searches
for that word. So someone else may be getting the leads which should be coming
to your site. That's another reason why it's worth taking action to protect your
interests.
today's news etc
from MarketingViews |
Other news on this page
Brightware
Partners with Socketware to Resell E-Mail Marketing Solution
ChanneLogic
Launches Company at DCI CRM Show With Free Service Offering Called MyChannels
Recent Dot.com Failures May Hurt the Growth of the Internet
Achiever
CRM to develop North American Partner Channel
Enterprise CRM Product of the Year title goes to Aspect Customer
Relationship Portal
Will Sun Succeed in STORAGE? - part 2 - the Analysis
Sun
Clamps Down on Misleading Domain Names |
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