NEW ORLEANS,
October 11, 2000 - / DMA /
Direct
Marketing Accounts for One in Every 11 New Jobs in America
- The increase in jobs attributed to direct marketing continues to
outpace overall U.S. employment growth by almost four to one, Direct Marketing
Association President & CEO H. Robert Wientzen will announce next week
during the Direct Marketing Association's (DMA) 83rd Annual Conference &
Exhibition. According to The DMA's Economic Impact study, from 2000 - 2005,
direct marketing industry employment growth is expected to increase at an annual
rate of 4.7 percent, almost four times the overall U.S. annual employment growth
rate of 1.3 percent.
"For every job that is created in the
mainstream economy, 11 jobs will be created in the direct marketing industry,"
announced Wientzen. "Direct marketing is no longer unseen in the U.S.
economy. Its ability to deliver accountability and build relationships with
customers has made it a winner as we move from the Information Age to the
Digital Age."
In 2000, more than 14.7 million workers will be employed throughout
the U.S. economy as a result of direct marketing activities - 8.0 million in
consumer direct marketing and 6.7 million in business-to-business. By 2005, an
expected 18.5 million jobs will be available.
The Internet will continue to be the fastest-growing medium of the
direct marketing labor force, reporting a 36.3 percent annual growth rate from
2000 - 2005. Radio follows, with 5.8 percent of all direct marketing workers,
and direct mail is next, with a 4.4 percent increase in employment projected
over the next five years.
California leads the nation in direct marketing-related jobs in 2000
by employing more than 1.66 million workers, followed by New York (1.0 million),
Texas (1.0 million), Florida (857,916), and Illinois (696,647).
Baughurst, UK, Oct 11,
2000 - / Downes Strategic Marketing /
More
about Downes Strategic Marketing - Janet Downes' CV
- Many
customers of Downes Strategic
Marketing have said they found it useful to see a CV of our managing
director Janet Downes. Previously, it has been sent by email. We've added a copy
of Janet's CV to this web site today. We hope it will help current and future
customers get a better idea of DSM's capabilities, our partnerships with other
leading marketing organizations and some of the projects we've done.
Click here to see it.
Editor's note:- we haven't exactly rushed into this. This
web site has been running for more years than I care to remember. But we'll be
adding more info about our own branded marketing training products etc real
soon.
NEW
YORK, October 10, 2000 / Media Metrix /
- Media
Metrix the leader and pioneer in Internet and Digital Media measurement
worldwide, today released the
top
50 Web and Digital Media properties for August 2000. According to Media
Metrix, users spent an average of 76.7 minutes online per usage day and viewed
over 703 different Web pages per month. Key Highlights from Media Metrix'
August 2000 Audience Measurement Report:
- Internet users spent over 93 billion total minutes online during the month
- Over 39 million people went online in an average day in August
- Users viewed an average of 50 different Web pages per usage day
- Each user spent an average of over 19 hours online during the month
- Web users spent on average just over one minute per unique Web page in
August
Editor's note:- this release was rereleased today on
BusinessWire. I included it because I missed it first time around, and the list
of top 50 web sites, with visitor numbers is interesting.
PALO ALTO &
SAN MATEO, Calif. - Oct 4, 2000 - / E.piphany /
Sun
and E.piphany Sign Global Agreement to Accelerate the Delivery of Next
Generation CRM Solutions
- Sun Microsystems, Inc. and E.piphany
today announced a multi-million dollar strategic alliance, to provide customers
with a 'best-of-class' next generation customer relationship management (CRM)
solution, running on one of the world's most reliable, scalable and highly
available platforms. The alliance includes joint engineering, sales and
marketing.
Under the terms of the agreement, E.piphany will leverage
Sun's worldwide sales and marketing organization to jointly promote E.piphany's
CRM solutions to customers. Sun endorses E.piphany as a leading CRM vendor and
premier partner.
"Sun is already the choice for many of our customers who want to
win in today's Customer Economy. With this alliance Sun will become our
preferred platform," said Roger Siboni, president and CEO of E.piphany. "To
be effective, companies need a customer management solution built on powerful
software, scalable hardware and a robust infrastructure. Sun gives us the
hardware and infrastructure that will allow companies to maximize the potential
of our E.piphany E.5 system."
Editor's note:- CRM is a great application for server salespeople.
Just when you thought your server could cope with your customer database, and
your web site, it gets hammered into the ground by your CRM system.
Click here for a
worldwide directory of Sun resellers.
Baughurst, UK, October 3, 2000 -
/ STORAGEsearch.com /
Megabyte the Mouse, still
mapping the enterprise storage frontier 2 years later...
- STORAGEsearch.com is celebrating 2 years publication this month.
Commenting about this milestone...
Mike Bell, VP Europe of NAS
pioneer Auspex Systems
said "In line with the data explosion, users are experiencing an
information overload on storage technology. STORAGEsearch provides an extensive
reference tool containing everything you wanted to know about storage, but were
afraid to ask."
Richard Redding, Fibre-Channel Product Manager of
storage manufacturer & distributor
Selectronix said "The
service provided by STORAGEsearch.com is unrivalled in the storage industry,
operating for two years now, it is not just another '.com' collation of links -
it is a smooth, professional, up to date insight into our industry".
PALO ALTO, Calif.,
Oct. 3, 2000 - / Hewlett-Packard Company /
HP Announces DeepCanyon to Discontinue Operations
- Hewlett-Packard Company today announced that DeepCanyon, a
wholly owned subsidiary, will discontinue operations as of Oct. 5, 2000. The
Seattle-based DeepCanyon provides Internet-based tools, services and research
resources for marketing professionals. DeepCanyon markets content from many
leading market research companies. In addition, it provides primary research,
its own marketing information and other marketing and competitive analysis
tools.
DeepCanyon was spun out of HP in December 1999 with the objective of
obtaining external funding. Since it has been unsuccessful in securing
second-round financing, HP has decided to discontinue its operation.
Editor's note:- I never liked DeepCanyon which seemed completely
useless on the few occasions that I tried to look at it. It won't be missed.
Chester, NJ, October 2, 2000
- / Gráfica /
Gráfica launches
first full-service eCRM advertising agency: Gráfica.eCRM Corp.
-
Gráfica, Inc., today announced the
incorporation of Gráfica.eCRM Corp., the first full-service enterprise
customer relationship management (eCRM) advertising agency. Gráfica.eCRM
Corp., will assume and expand Gráfica's existing CRM capabilities by
adding advanced database techniques that will allow clients to gather
intelligence about their customers through automated "touchpoints,"
such as permission email marketing, inbound telemarketing, customer service
inquiries, sales integration, and Web site activity.
Since its
inception nearly 15 years ago, Gráfica has always practiced CRM
principles for notable clients such as AT&T and Lucent Technologies, but now
through Gráfica.eCRM Corp., offers a "one-stop shop" for
enterprise-wide integration of CRM solutions.
October 2,
2000 - / Tekrati /
Tekrati Simplifies High Tech
Industry Analyst Relations and Research
- "Tekrati.com makes
it easy to find, contact and leverage more than 150 high tech industry analysts
firms worldwide," said Barbara French, president and co-founder, Tekrati,
Inc. "Whether looking to brief analysts on new products or purchase
research on a specific topic, Tekrati.com can simplify, expedite and enhance
your efforts."
The new site arms public relations, marketing,
product management and IT management professionals with industry analyst
research descriptions, news and how-to guides. Free online services include
monthly topic-specific reports on newly published in-depth research reports and
a descriptive index of analyst firms. Fee-based services include low-cost guides
to firms by research specialty, how-to relations guides and analyst relations
consulting.
today's news etc
from MarketingViews |
Other news on this page
Direct
Marketing Accounts for One in Every 11 New Jobs in America
More about
Downes Strategic Marketing - Janet Downes' CV
Media Metrix Releases
U.S. Top 50 Web And Digital Media Properties For August 2000
Sun and E.piphany Sign Global Agreement to Accelerate the Delivery of
Next Generation CRM Solutions
Megabyte the Mouse, still mapping the
enterprise storage frontier 2 years later...
HP Announces DeepCanyon to Discontinue Operations
Gráfica launches first full-service eCRM advertising agency: Gráfica.eCRM
Corp.
Tekrati Simplifies High Tech Industry Analyst Relations and
Research
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