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September, 2001

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NEW YORK, NY - November 28, 2000 - / INB /

internet.com Announces the Launch of MCommerceTimes.com

- internet.com Corporation today announced the launch of a new internally developed Web site :- MCommerceTimes.com which will be incorporated into internet.com's network, now totaling 149 Web sites.

MCommerceTimes.com provides real-time news and information about mobile commerce and the wireless industry. Content areas on this site include finance, industry, marketing, solutions and technology related to mobile commerce. Users may sign up for a free weekly e-mail newsletter. When combined with the other Web sites available on internet.com's Wireless Internet Resources Channel such as PDAStreet.com and ThinkMobile.com, MCommerceTimes.com makes internet.com a leading industry resource for wireless Internet information.




HERNDON VA, November 28, 2000 - / LaunchFuel /

LaunchFuel Announces VentureBoost Program: Initiative Assists Entrepreneurs and Startup Management Teams to Become Strong Candidates for Growth Financing

- LaunchFuel, Inc., a premier venture services provider that works closely with venture capitalists, angel investors and incubators to move Internet and technology startups more quickly and successfully to market, today announced a program called VentureBoost. VentureBoost assists qualified entrepreneurs as they prepare to raise formal rounds of capital. As a prerequisite for VentureBoost consideration, LaunchFuel requires that candidates have, at a minimum, completed an early round of financing such as "friends and family" or an angel round.

Under the VentureBoost program, entrepreneurs have an opportunity to present their business concepts to a panel consisting of LaunchFuel professionals and experts from venture service companies selected from the LaunchFuel Alliance Network, each of whom understands the unique challenges encountered in the formative stages of building a business.

Editor's note:- I just included this one because the imminent holiday season is a good time to plan your escape route from the cubicle...




REDMOND, Wash., Nov. 27, 2000 - / Microsoft /

Microsoft's dotSmart Initiative: Helping Dot-Com Businesses Succeed

- Microsoft this week launched the dotSmart initiative, designed to connect thousands of business and technical decision makers with the tools they need to plan, build and manage business on the Internet. The dotSmart Web site provides focused product and service information from Microsoft and its partners, as well as architectural guidance, customer case studies, and opportunities to connect with Microsoft through optional profiling and follow-up with the company's dot-com specialists.

Editor's note:- Microsoft may have been tardy in assembling this new reference site, but if you're a marketing manager responsible for web strategy, I think the wait was worthwhile. See also web marketing bookmarks on the DSM site




ROCHESTER, NY - November 21, 2000 - / INB /

International Survey Finds Love for Technology may Contribute to a Loss of Productivity and Increased Stress

- Business people today are enthusiastic users of new technology but struggle to balance personal and professional demands on their time, according to a recent survey. This "Tech Rich: Time Poor" workforce is unable to translate the potential of technology into increased personal productivity. The survey of more than 500 people, conducted by worldwide training company Priority Management, finds the use of technology is growing dramatically. From Internet use to cell phones to wireless devices, technology is omnipresent in today's workplace. But there is strong evidence that individuals don't have the skills to derive the productivity potential from this technology.



Stamford, Conn., November 20, 2000 - / Gartner Group /

Gartner Says New Domain Names May Cost Up to $75,000 to Maintain

- According Gartner Group, the recently announced addition of new high-level domains (for example, .biz, .info, .name, .co-op, .pro, .museum, .aero), and the ongoing exploitation of over 150 existing domains, will force the average Global 2000 organization to register a total of at least 300 name variants by 2001. These findings are immediately relevant as the Internet Corporation for Assigned Names and Numbers (ICANN) announced the addition of seven new top-level domains, turning industry-wide attention to this issue.

"Organizations have mistakenly assumed that having a domain name with 'dot-com' was enough. Being in 'dot-com' does not mean you are ' dot-done'," said Audrey Apfel, vice president and research director with Gartner. "We are recommending that any organization that has or plans to have an Internet presence develop a domain naming strategy that goes beyond dot-com, with multiple names registered in multiple registries." Gartner estimates that the up-front cost of developing this strategy will cost the typical Global 2000 organization $75,000. According to Gartner, the process of developing this domain strategy must consider multiple factors, including the following:
  • Marketing and branding issues for existing and future initiatives and products
  • Legal exposures and liability
  • Misspellings of prefixes
  • Related sentences (for example, "ihateXXX" or "XXXsucks")
  • Domains beyond dot-com
  • Non-English language variants of names (for example, Chinese)
  • A process for ongoing revision on a biannual basis to address new high-level domain names, products, acquisitions and mergers at a yearly cost of $20,000

"The addition of these seven new high-level domain names by ICANN is only the tip of the iceberg," continued Ms. Apfel. "Organizations must register names in multiple registries for both offensive and defensive purposes, but with the knowledge that no one can cover all the options. The future will bring more options, not less. Organizations with no plan for adapting their domain naming strategy to these changes do so at their own peril"

Editor's note:- here's another example. We registered STORAGEsearch.com in the summer of 1998, which went live in the fall. About 18 months later a competitor site called SearchStorage.com came into being. We had never thought about registering the switched words version of the domain name. If your company or brand comes in 2 parts, try a search now for the possible alternative. However, we did realise there would be other storage portals, which is why we branded our site with the easy to recognise Megabyte the Mouse (and family) graphics.




WHITE PLAINS, N.Y. - Nov. 20, 2000 - / Learn2.com /

Learn2.com Signs Agreement With Ask Jeeves, Inc.

- Learn2.com, a leading learning service provider announced today an agreement between Etracks, the Company's permission broadcast e-mail subsidiary, and Ask Jeeves, Inc., a leading provider of question answering technologies and services.

Etracks will provide high volume delivery and tracking of e-mail messages for Ask Jeeves. Utilizing Etracks' proprietary AP Tracking(TM) Technology, Ask Jeeves will be able to design a targeted online direct marketing program. Etracks' unique ability to monitor and report in detail the behavior of an e-mail allows its customers to mark the effectiveness of an on-line marketing plan, and to make changes "on the fly" to improve the efficacy of the message.

Learn2.com is a leader in the creation and distribution of e-learning solutions for corporate, government, educational and individual clients. The Learn2.com suite of products includes more than 1,400 off-the-shelf courses that allow interactive multimedia and animated courseware to be accessed instantly on the Web. These courses are also delivered on CD-ROM and video.



today's news etc from MarketingViews
Other news on this page

internet.com Announces the Launch of MCommerceTimes.com

LaunchFuel Announces VentureBoost Program: Initiative Assists Entrepreneurs and Startup Management Teams to Become Strong Candidates for Growth Financing

Microsoft's dotSmart Initiative: Helping Dot-Com Businesses Succeed

International Survey Finds Love for Technology may Contribute to a Loss of Productivity and Increased Stress

Gartner Says New Domain Names May Cost Up to $75,000 to Maintain


Learn2.com Signs Agreement With Ask Jeeves, Inc.

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