HAYWARD, CA -
Nov. 7, 2000 - / eJigsaw /
ASP, CRM and
e-Business are IT Spending Frontrunners says Research
-
eJigsaw, the Interactive Network for IT
Decisions - announces the "eJigsawTop20" Industry and Business
solution channels, as accessed by users of the site. Application Service
Providers (ASP), Customer Relationship Management (CRM) and e-Business account
for 30 percent of all queries on eJigsaw's site. Capital Markets (securities)
and Telecommunications were the most popular Industry queries. IT
professionals seeking reliable information to aid in the IT decision process are
turning to eJigsaw's free research site. And eJigsaw traffic is yielding
valuable trending analysis about what IT decision makers are looking for. For
example, an interesting eJigsaw statistic shows that 50% the users who click-on
ASP also click-on Banking.
IT and business professionals can use
eJigsaw to quickly compare individual technology products and services against
one another, thereby significantly shortening the decision-making process.
eJigsaw currently offers 40 Industry and Business channels, with over 16,500
solutions listed from 6,150 vendors worldwide.
SAN
FRANCISCO, CA -Nov 6, 2000 - / WhiteCross Systems /
WhiteCross
Systems Announces WX/WebAnalytics for Improved Customer Intelligence
-
Furthering its leadership position as a pioneer in the delivery of large-scale
data analyses via the Application Service Provider (ASP) model,
WhiteCross Systems today announced a
new suite of technology and services that easily automate web-based customer
intelligence. In addition, the company introduced the latest version of its
WhiteCross Data Exploration Server (WX/DES) software to improve the overall
performance of its sophisticated data mining and exploration toolset. The result
is a more robust way for customers to conduct analyses of high-volume, complex
data originating from e-commerce and telecommunications companies. The
WX/WebAnalytics offering is designed to provide customers with a complete suite
of analytical e-customer relationship management (e-CRM) capabilities. These
have been customized to support customers who leverage WhiteCross Systems'
innovative ASP operations for outsourced, reporting and analytical services to
obtain a complete view of their customers' behavior spanning on-line and
off-line channels.
"WhiteCross Systems has been performing reporting and analytical
work for Global 2000 customers for over eight years," said John K.
Thompson, vice president of worldwide marketing for WhiteCross Systems. "With
WX/WebAnalytics, we have leveraged this experience and developed a comprehensive
suite of technology providing for an automated end-to-end analytical offering
which has transformed our business into a leading ASP for analytics in the e-CRM
space. Customers only need to ensure access to the data and we handle all steps
up to and including the delivery of results back to their managers."
The newest version of the WX/DES server software is designed to handle
much greater volumes of data and query loads. It features enhancements that
improve server performance and functionality; and allocate resources to more
effectively and efficiently handle larger data volumes. WhiteCross has
significantly increased the performance of IO processing, memory optimization,
and query processing which have dramatically reduced the time to run traditional
analyses. What once took 36 hours to complete can now be accomplished in 12
hours. These capabilities are critical to customers that must analyze tremendous
volumes of data in a very short period of time.
November
6, 2000 / INB /
Consultant Claims Most Websites
Show Poor Results Because They Are Not Persuasive Enough
- In recent seminars to Chamber Of Commerce members and executives
consultant and speaker Ingvar Grimsmo said that most web developers ignore
influence and persuasion strategies when designing corporate web sites resulting
in dismal results. During their annual conference in Ocean Shores, WA, Chamber
executives from all over Washington state learned what makes websites
persuasive. Ingvar Grimsmo said that just creating a cool website does not
guarantee success. According to Grimsmo, it is now very difficult to get
visitors to sites, and even a bigger challenge to get them to commit to offers.
In reviewing thousands of sites, Grimsmo has come to the conclusion that most
sites are missing probably the most important part of any marketing effort:
influential and persuasive verbiage.
"We forget that the web can
be a great sales vehicle, not only show and tell," he said. Grimsmo
recently released an updated version of his popular research report,
Secrets Of Influence And
Persuasion Tactics, to include a "Web Success Matrix." This is a
detailed list of about 70 persuasive web strategies Grimsmo uses when evaluating
websites for clients.
One of the greatest flaws in web design is the lack of attention to
the visitor, said Grimsmo. Most sites start off with "Our company," "We,"
Welcome to..." and other self-centered text. Grimsmo suggests designers
focus on the visitors' problems instead of themselves. "Make the visitor
realize he or she indeed has a problem, and then state how you can help them.
The web is a person to person marketing process, not a mass media," Grimsmo
explains.
Another factor he cites is lack of credibility. People are wary of
frauds and scams, and they want to be sure the company is legitimate and above
board. Grimsmo suggests using testimonials as one of the ways to increase
credibility, and to always state full company name and contact information. Most
online sales are still made over the telephone using the web as a research tool,
he points out. Sharon Mabe of Owlmoontradingpost.com told the story of how
their site did not produce any leads or sales at all. But after she tweaked the
site using some of the techniques Grimsmo suggested, the results were
astonishing. Her story and others can be found on the company's website.
Grimsmo is a speaker and consultant and the Chief Ideasmith at
J2 MediaGroup, Inc. He helps clients
get better results by introducing them to influence and persuasion strategies on
or off the web.
Bristol & Baughurst UK - Nov
6, 2000 - / STORAGEsearch /
Mouse Site Helps
Find Storage Sales Jobs for Real People in the UK
-
ESPeople.co.uk, a web-based IT
recruitment company and STORAGEsearch.com,
a leading storage portal announced today that they are collaborating on
developing a portal for sales recruitment in the UK.
The storage market is one of the fastest growing segments of the
computer market with many companies reporting annualized revenue growth levels
of 60% and above. Although the Internet is one of the factors that has driven
this growth, storage vendors still need to recruit real people with specialized
knowledge of storage systems in order to avoid getting left behind the market
growth curve.
Sales people looking for jobs can bookmark the
UK Jobs Page on
STORAGEsearch.com and be just one click away from finding most of what they need
to help their career success, including current job listings, market data
including news and lists of vendors, and career enhancement information such as
how to write press releases, lists of organizations which supply training
courses and news about sales, CRM and marketing. VARS and vendors which need to
recruit storage sales people can use the services of ESPeople.co.uk confident in
the knowledge that their job listings will get exposure on one of the world's
leading storage portals in addition to getting the benefits of a market focused
recruitment company.
Freeport, Maine -
November 2, 2000 - / PR Web /
www.MarketingAngel.com
Honored as Best Web Site
- McCallMedia & Marketing, Inc., a marketing, public relations
and business communications company in Freeport, Maine, has won the 2000 Golden
Arrow Award for "Best World Wide Web Site" from the Maine Public
Relations Council for the site www.marketingangel.com.
The award, for excellence in public relations, was presented at the MPRC annual
meeting in Portland on October 27. The Golden Arrow Awards recognize Maine
public relations practitioners for exemplary work in the public relations field.
www.marketingangel.com is a Web resource for marketing, public relations and
advertising.
The site features a searchable database for several
marketing topics, including design, media, public relations and copywriting.
Visitors can test their marketing knowledge by taking a nine-question
interactive quiz.
McCallMedia & Marketing president Kimberly L. McCall is the
monthly marketing columnist for Entrepreneur's Start-ups magazine and writes the
monthly "Maine Media & Marketing" column for MaineToday.com. She
also contributes to inc.com and Aprimo.com.
NEW YORK, NY
- November 1, 2000 / INB /
internet.com to Host
Four Internet Industry Seminars by the End of 2000
- internet.com
today announced that it will be offering four paid
seminars in November and December,
each focusing on a different issue pertaining to the Internet industry. Seminar
topics will include search engines, business-to-consumer e-mail strategies,
building dynamic Web sites and the transition from being an ISP to becoming an
ASP.
New York, NY /
November 1, 2000 - / eMarketer /
New eMarketer
Report Reveals ASP Opportunity Runs the Risk of Following the Pattern of
eCommerce Hype
- In its latest research covering the growing
application service provider (ASP) industry, New York-based eMarketer has found
that much of the advice being offered to ASP players is a repackaged version of
the guidance provided to dot-coms and startup B2B exchanges. Nascent ASPs are
being counseled to spend on establishing brand recognition and building
strategic business partnerships.
"Although branding and relationship building are crucial
elements for success as an ASP, the over-emphasis upon these elements of
business strategy follows the same pattern of boom and bust that we saw in the
B2C and B2B space," said Steve Butler, senior business analyst at
eMarketer. "The most practical advice that can be given to ASPs is to
mobilize a proactive sales force that not only educates customers about the ASP
concept, but also shows potential clients how the ASP will improve their
company's bottom line."
eMarketer reports a further similarity between the growth of B2B
e-commerce and the early development of the ASP industry. Just as startup B2B
exchanges were brushed aside in some industries by the consortia-led exchanges
of brick-and-mortar incumbents, startup ASPs run the risk of being displaced by
major software vendors and IT consulting firms who are successfully moving
forward with their own models. eMarketer's ASP Report looks at the analysis of
several leading research firms. With 67 pages and over 90 charts and graphs, the
ASP Report provides the most comprehensive, objective overview of the ASP
industry.
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Other news on this page
ASP,
CRM and e-Business are IT Spending Frontrunners says Research
WhiteCross
Systems Announces WX/WebAnalytics for Improved Customer Intelligence
Consultant
Claims Most Websites Show Poor Results Because They Are Not Persuasive Enough
Mouse Site Helps Find Storage Sales Jobs for Real People in the UK
www.MarketingAngel.com
Honored as Best Web Site
internet.com to Host Four Internet Industry Seminars by the End of
2000
New eMarketer Report Reveals ASP Opportunity Runs the Risk of
Following the Pattern of eCommerce Hype
earlier news
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