MINNEAPOLIS -
May 30, 2000 / BUSINESS WIRE /
KnowHow Announces
Four New e-Learning Distribution Partners; Marketing reach is extended to more
than 2 million learners and 56 vertical communities
-
KnowHow Inc., a premier provider of
Web-based sales training at www.knowhowzone.com, today announced distribution
partnerships with four leading e-learning distributors: click2learn.com inc.,
Saba, TrainingNet and VerticalNet, Inc. Through these relationships, KnowHow's
online sales training products will be available to more than 2 million learners
and members of more than 56 vertical communities.
"Our new
distributors complement each other, providing maximum exposure for KnowHowZone
while minimizing audience overlap," said Alan Hupp, KnowHow president and
CEO. "Through these relationships, KnowHowZone will be marketed to
individuals and organizations of all sizes, in locations all around the world,
as well as to members of specific vertical communities."
KnowHow is the first company to introduce a comprehensive, Web-based training
program targeted at sales professionals. With proven content from 14 of the best
sales training experts in the world, KnowHow's courses focus on sales
proficiency or know-how. KnowHow's library of courses includes skills,
techniques, and approaches for sales communication, negotiation, sales
strategy/planning, and coaching.
PASADENA,
Calif. - May 25, 2000 / BUSINESS WIRE /
GoTo.com
Reaches Settlement With Disney in Trademark Lawsuit
-
GoTo.com today announced that it has settled
its trademark- infringement lawsuit against The Walt Disney Co. To settle the
dispute, Disney has agreed to pay GoTo.com $21.5 million. Disney has also agreed
to permanently discontinue its use of the disputed Go Network logo and the
current replacement logo. GoTo.com will continue to use the same logo it has
used since 1997. Disney has also agreed to drop its counterclaim against
GoTo.com.
About... GoTo.com revolutionizes the way
consumers and businesses find products, services and information by operating a
vast collection of vertical markets on the Internet. GoTo.com provides
e-commerce services to Web sites across the Internet, including Web- site
search, comparison shopping and auctions. GoTo.com reaches an estimated 22
million unique users through its tens of thousands of affiliate partners,
including EarthLink/ MindSpring, Microsoft, Netscape and Go2Net, and has more
than 25,000 active, paying advertisers. GoTo.com ended the first quarter of 2000
having made approximately 88 million paid introductions between consumers and
advertisers.
New York
City, May 24, 2000 - / HotSocket /
Hotsocket
Receives $20 Million Financing
-
Hotsocket, the developer of D-Commerce,
the synthesis of direct marketing and Web commerce, today announced it has
completed a $20 million round of financing led by Highland Capital Partners.
HotSocket plans to use the funding to expand its operations to serve an
ever-growing roster of companies that have embraced its method of data-driven
direct marketing.
"D-Commerce offers direct marketers an easy, low-risk way of
opening a new, smarter customer-acquisition channel," said Dev Bhatia,
HotSocket's Founder and CEO. "This investment both validates our model and
enables us to leverage the guidance and support of these leading technology
investors."
Headquartered in New York City, HotSocket's goal is to help direct
marketers create data-driven selling opportunities in every consumer
interaction. Since its September 1999 launch, HotSocket has produced hundreds of
thousands of sales for such major companies as BusinessWeek, Chase Bank, Nova
International, Starwood Hotels, Reader's Digest, Newsweek, Time and Times Mirror
Magazines.
More companies and organizations that rely on traditional direct
marketing methods—mailings, TV and telemarketing—are outsourcing a
growing portion of their interactive sales efforts. For a nominal fee, HotSocket
takes over the direct marketing sales process. The company develops all elements
of the sales process: HotSocket creates the offer and banner ads, purchases and
places ads, develops and hosts transactional pages, and closes the sale. The
key part of sales begins after the consumer clicks the banner ad. HotSocket
generates literally dozens of versions of the offer pages. Using its
patent-pending technology called SMART (Sales-driver Measurement Analyzed in
Real Time), HotSocket measures, analyzes, and modifies the offers based on
consumer responses. HotSocket adjusts an offer on-the-fly to deliver the right
sales message to the right consumer and then closes the sale. The company is
only paid for results not click-throughs or unique impressions.
MENLO PARK,
Calif. - May 23, 2000 / The Source /
Broadbase's
'Sticky Factor' Study Finds 89% of Online Offers Not Targeted to Individual
Customer Needs or Buying Behaviour
-
Broadbase Software, Inc., a leading
provider of customer-centric analytic and e-marketing applications for the
digital marketplace, warns that massive spending on technology is in the main
wasted as companies are focusing on the wrong things. According to the company's
studies, they should be focusing on 'information competency'.
In its
Reports 'Evaluating the
'Sticky' factor of E-commerce sites' (Phase II published Spring 2000) it
points out that most leading e-commerce sites are missing opportunities to build
more profitable relationships with customers by failing to understand their
customers, and by not targeting and personalising their e-marketing campaigns.
The recent findings, part of ongoing research commissioned by the company, show
that sites which use automation and workflow to present personalised offers in a
timely manner generate substantially better results.
Lake Forest, Ill., May
22, 2000 / eLoyalty /
eLoyalty Launches
Industry's First Customer Loyalty Methodology for Measuring the Impact of eCRM
Initiatives
- eLoyalty, the
industry's first pure-play eCRM services company (Nasdaq: ELOY), today announced
the availability of Loyalty Value Added™ (LVA™), the industry's first
systematic measurement methodology and toolkit designed to measure the financial
returns from customer loyalty and electronic customer relationship management
(eCRM) programs. eLoyalty's LVA methodology enables companies for the first time
to effectively define customer value and evaluate its impact on corporate and
organizational performance by translating customer-centered operating metrics
into quantifiable customer and shareholder economic value.
The potential financial impact from customer loyalty and eCRM is
enormous for those companies that can harness the basic capabilities offered.
However, the Meta Group's recent study of the 50 largest end-users in the CRM
market demonstrated that 90% of these CRM users are unable to measure a tangible
return on their investment.
By incorporating eLoyalty's Loyalty Value Added measurement
methodology into their eCRM programs, executives can prioritize, select and
track the progress of their initiatives based on defined, customer-centered
metrics and then assess the incremental value contribution of these initiatives
to the enterprise as a whole.
eLoyalty has implemented its LVA
methodology in a software toolkit known as the LVA Analyzer™ which is
available immediately.
Editor's note:- see also the white paper
The Customer
Relationship Revolution – A Methodology for Creating Golder Customers by
Kelly D. Conway, President, eLoyalty and Julie M. Fitzpatrick, Senior Vice
President, eLoyalty
today's news etc from
MarketingViews |
Other news on this page
KnowHow
Announces Four New e-Learning Distribution Partners; Marketing reach is extended
to more than 2 million learners and 56 vertical communities
GoTo.com
Reaches Settlement With Disney in Trademark Lawsuit
Hotsocket Receives
$20 Million Financing
Broadbase's 'Sticky Factor' Study Finds 89% of
Online Offers Not Targeted to Individual Customer Needs or Buying Behaviour
eLoyalty
Launches Industry's First Customer Loyalty Methodology for Measuring the Impact
of eCRM Initiatives
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