New
York, NY - May 18, 2000 - / L90, Inc
L90 Files
Lawsuit Against DoubleClick Alleging Fraud on the Patent Office and Unfair
Business Practices
- L90, Inc.,
a leading provider of Internet advertising and direct marketing solutions,
announced that it filed suit Friday against rival DoubleClick, Inc. in the
Federal District Court for the Southern District of New York.
The lawsuit alleges unfair business practices, including DoubleClick's
fraudulent procurement and unlawful assertion of its recently issued U.S.
patent. The complaint seeks an order from the Court enjoining DoubleClick's
unlawful conduct, and awarding to L90 monetary and punitive damages. L90's suit
also asks for a declaration from the Court that DoubleClick's patent is invalid
and unenforceable.
"As I have stated before, there were a number of companies
serving ads before DoubleClick filed their patent application," states John
C. Bohan, President and CEO of L90. "We still feel extremely confident that
these prior art examples invalidate their patent. Moreover, as set forth in our
lawsuit, we believe that DoubleClick has intentionally and willfully engaged in
unfair business practices, and as a result we will be seeking damages well into
nine figures." Thomas J. Nolan of Howrey Simon Arnold & White, LLP,
L90's outside counsel for the lawsuit, adds that as asserted in the lawsuit "DoubleClick
committed fraud on the patent office in obtaining its patent, and therefore the
patent is unenforceable."
Salisbury,
Wilts. UK – May 18, 2000 /BRB Consulting /
BRB
Consulting Unveils New Web-Based Business Simulation Offering
-
BRB Consulting Ltd (BRB) today
announced the launch of their management games for corporate websites. BRB
offer corporations a powerful incentive for potential clients to visit and
revisit their website through the medium of competition.
"Our
clients are hooked on these games", says Lee Jones, Chairman and CEO of BRB
Consulting, "As soon as they start, they can't wait to play again,
especially against the boss!" Users "play" a role in the game,
making managerial decisions and evaluating the resulting performance. In many
cases, a scoring system can be used to assess overall performance and present an
obvious challenge! The games can be stand alone or multi-player, allowing
individuals or teams to compete, or cooperate within the simulated business
environment created by the package. The information presented to players can be
exhaustive or sketchy, helping to underline the value of timely accurate
business intelligence.
Although the emphasis has so far been on the fun factor, these
simulations can play a more serious educational and managerial role. "We
use the System Dynamics approach to simulation development wherein
cause-and-effect relationships are identified, together with any resulting
feedback loops. Most organizations are aware that there are consequences of
their actions and some use simulation to evaluate the behavior of their business"
BRB Consulting Ltd is a leading company specializing in the
development of Business Simulations and Management Games. Experience gained from
years in the development of war games for the military has been used to create
an offering combining state-of-the-art networking and web-based business
simulation technology and unrivaled business simulation experience. The company
is based in Salisbury, Wiltshire, UK.
CHICAGO, May
17, 2000 - /BUSINESS WIRE/
B2BWorks To Add 30
pennNET Sites to Network by End of 2000
- Online
business-to-business advertising network, B2BWorks,
announced today that it has entered into a strategic alliance with pennNET,
Inc., bringing over 30 additional business-to-business Web sites into B2BWorks'
network. pennNET, (www.pennNET.com), a subsidiary of PennWell Corporation,
is a leader in creating secure, reliable e-marketplaces for business
professionals in critical global markets.
The alliance adds
pennNET's business-to-business Web sites to B2BWorks' network, increasing the
affiliate network to approximately 400 b-to-b Web sites. pennNET's web sites
cover such strategic markets as petroleum, electric power, broadband,
electronics, semiconductors, information technology, municipal services, and
instrumentation and control systems.
MADISON,
WI - May 16, 2000 /INB/
SurveyMonkey.com
Announces a New Web-Based Survey Tool
-
SurveyMonkey.com, a website
specializing in market research, announced today the launch of a new
survey-creation tool with a breakthrough pricing model. Consisting of a powerful
yet simple web-based interface, SurveyMonkey.com offers a total solution for the
collection of information over the Internet.
"With SurveyMonkey.com, we have created a set of professional
tools that are accessible and affordable to anyone," said Ryan Finley,
president and founder of SurveyMonkey.com. "Our pricing model allows us to
offer the same functionality as competing websites, but at a fraction of the
cost. We are putting advanced market research technology into the hands of a
much wider audience. In addition, we are committed to maintaining our low prices
as we move forward."
For only $0.10 per collected response, customers have access to a set
of features that were previously only available in expensive software packages
and at high priced market research websites. SurveyMonkey.com allows customers
to validate questions, randomize answer choices to eliminate bias, and even
control the flow of a survey with custom skip logic. Customers also have
complete control over the colors and layout of their surveys. At
SurveyMonkey.com there are no restrictions or additional costs associated with
these advanced features.
After customers sign up, they are given the option of either creating
a survey from scratch or modifying a selection of professionally designed survey
templates. There are more than a dozen types of questions to choose from, each
flexible enough to meet the requirements of even the most complex survey.
Furthermore, a survey can contain an unlimited number of questions that span an
unlimited number of pages. At SurveyMonkey.com, there are no restrictions on the
size or scope of any survey.
As the survey responses are being collected, SurveyMonkey.com provides
access to the results in real-time. Customers can view live statistics, as well
as dig down to get individual responses. For those who prefer to do their own
analysis, SurveyMonkey.com allows customers to download the raw data for import
into Excel or SPSS.
SANTA MONICA, CA, May 15,
2000 - /MineShare/
MineShare, Acxiom® Team
to Deliver Real-time Customer Segmentation and Targeting to e-Tailers
-
MineShare, Inc., a leading provider of
e- customer management solutions, today announced it has formed a strategic
alliance with Acxiom® Corporation. The alliance enables companies using
MineShare's e-Customer Management Solution™ (MineShare e-CMS) to enhance
their data services through the Acxiom Data Network delivery of InfoBase™,
the largest collection of U.S. consumer, business and telephone data available
in one source for database or file enhancement, analytical services and list
rental.
The MineShare-Acxiom alliance delivers complete online and offline
customer- targeted marketing for e-businesses by combining Acxiom's rich
demographic data with MineShare's e-Customer Profile in real time, while still
preserving individuals' privacy. As part of MineShare e-CMS, companies can
enhance their ability to develop on-line targets of their best customers using
Acxiom's extensive marketing data, via seamless download from the Internet.
"Through the MineShare-Acxiom solution, Internet retailers can
understand who their customers are and what they like. They can also plan and
execute customized marketing campaigns and promotions based on that knowledge,"
said David Mariani, MineShare's Vice President of Marketing and founder. "This
enables them to provide the kind of enhanced, personalized shopping experience
for their customers that everyone is trying to deliver, but few have fulfilled."
London,
Monday 15 May 2000 - /Atom Wireless/
Atom
Wireless launches UK's first wireless accelerator
- The UK's first
dedicated wireless commerce accelerator fund is announced today with the
formation of Atom Wireless,
specifically established to invest in m*commerce startups; and Atom has already
made its first acquisition, buying 50 per cent of
WAPwednesday, Europe's leading
m*commerce forum. Atom Wireless will invest in WAP and other m*commerce
ventures. It will take equity stakes in return for early-stage funding and
management input. Atom is planning a listing on AIM later this year.
WAP
technology is forecast to lead to an enormous increase in mobile commerce over
the next three years. With WAP, users are able to undertake a wide range of
commercial and other transactions via their mobile phones. Early applications
will include news, sports and weather information, games, music and travel
bookings. WAP-enabled mobile phones are already available and manufacturers are
expected to undertake a major sales drive in the pre-Christmas selling season.
It is estimated that a third of all Europeans will access the Internet through
mobile phones by 2004. According to industry experts the number of mobile phone
users will increase from 300 million to approximately 1 billion by 2003.
15 May 2000 -
/The Source/
New Marconi Company, Marconi
Software Solutions, Launches
-
Marconi
Software Solutions will focus on providing IT services and solutions for the
'new economy' of telecommunications and Internet-enabled businesses. Marconi
Software Solutions is the first Marconi Group company to offer software
development and support skills and services, either directly to customers or as
part of an overall Marconi offering.
With four UK offices and around 400 staff, the new organisation will
position itself to take advantage of fast growing markets, following in the
footsteps of its parent, Marconi plc, a global communications and IT company.
Commenting on the launch of Marconi Software Solutions, Fiona Pearson,
the company's managing director, says: "Marconi Software Solutions has a
long pedigree, but this is very much a new company with a surprisingly radical
outlook, which we believe is vital to meet the demands of today's 'Internet
speed' economy. "While every organisation claims to have good people,
Marconi Software Solutions can truly boast one of the most highly trained,
experienced and customer-focused teams in the industry. As a consultancy in
e-business and software, I see us operating in the same 'space' as Logica and
Cap Gemini."
today's news etc from
MarketingViews |
Other news on this page
L90
Files Lawsuit Against DoubleClick Alleging Fraud on the Patent Office and Unfair
Business Practices
BRB Consulting Unveils New Web-Based Business
Simulation Offering
B2BWorks To Add 30 pennNET Sites to Network by End
of 2000
SurveyMonkey.com Announces a New Web-Based Survey Tool
MineShare,
Acxiom® Team to Deliver Real-time Customer Segmentation and Targeting to
e-Tailers
Atom Wireless launches UK's first wireless accelerator
New
Marconi Company, Marconi Software Solutions, Launches
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