May 5 - /The
Source/
Unacceptable download speeds leave UK
waiting for e-commerce
- UK sites polarised between acceptable and
appalling download speeds The UK is in danger of losing out on e-commerce
revenues due to unacceptable download times according to the results of a study
published today by Internet caching appliance providers,
CacheFlow. The study provides the
clearest indicator yet of the likely winners and losers in the race to create
successful e-commerce businesses, with UK sites polarised between acceptable and
appalling download speeds. The CacheFlow study found Web users in the UK
typically have to wait an average of 28 seconds for a Web page to download from
an e-commerce site, but that waits of two or three times this figure are not
untypical. A report issued by US Internet analyst Zona Rearch in June 1999
stated that Internet shoppers are likely to leave an e-commerce site if they are
unable to download Web pages in less than 8 seconds.
Nigel Hawthorn, European marketing director, CacheFlow said: "Web
users are fickle creatures. The Web makes it very easy for a shopper to go
elsewhere if they find that a Web site is too slow. When developing a Web site,
e-commerce businesses need to consider how the site is connected to the Internet
to minimise wait time for users. This is ultimately going to be as important as
the content on the site."
The study investigated the download times of 50 leading UK e-commerce
Web sites across 13 business categories over a period of two weeks. The test was
conducted using 56k dial-up accounts from half a dozen different Internet
Service Providers. Each site was hit 10 times over the two-week period, at a
variety of times throughout the day. The most surprising finding of the survey
was the lack of consistency in terms of performance between companies in the
same category, and old-style retailers versus younger upstarts that are building
businesses solely on the Web. Eight of the top ten fastest Web sites are
businesses that have been developed specifically on the Web such as lycos.co.uk,
excite.co.uk, thetrainline.com and bol.com. By comparison 6 of the top ten
slowest sites are traditional businesses that have developed an e-commerce Web
presence to compliment existing channels.
PORTSMOUTH,
N.H., May 4 /PRNewswire/
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Unacceptable download speeds leave UK waiting for e-commerce
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