March 30,
2000 /INB/
internet.com Acquires Leading Online
Marketing Resource, ChannelSeven.com
-
internet.com the Internet Industry
Portal, today announced that it has acquired the
ChannelSeven.com Web site and
related Internet marketing properties from Xceed Inc. Terms of the acquisition
were not disclosed.
ChannelSeven.com provides original news, research, case studies, and
commentary as well as insight into the top interactive firms worldwide and
features popular industry sites including Ch7NewsBeat, Ch7AdInsight,
Ch7Spotlight, TurboAds.com, Ad-Gallery.com, and Ad-Tech.com. ChannelSeven.com
attracts over 100,000 Internet marketing executives per month - 43% of its users
are agency professionals and 31% are brand marketers. ChannelSeven.com's
advertisers include many of the Internet's most successful brands including
Intel, Excite@Home, Narrative Communications, Microsoft, TalkCity, Netscape and
others.
"Xceed has enabled ChannelSeven.com to build a solid reputation
throughout the industry and the world as a leading resource for news and
analysis about the online marketing industry. ChannelSeven.com is an ideal fit
with internet.com's other Internet marketing resources, including the Internet
Advertising Report and AdResource.com. We now cover every angle within the
e-marketing category," said Alan M. Meckler, chairman and CEO of
internet.com. "Furthermore, ChannelSeven.com adds a critical audience to
the internet.com network and we are now positioned to extend the marketing
objectives of our advertisers and e-commerce partners even further."
March
29, 2000 /INB/
E-Commerce Made Easy
- E-commerce no longer takes a brain surgeon to set up, thanks to a new website
from Unlimited Solutions, Inc.
The company's eCatalog is a free service that lets anyone set up and maintain
their own Java-based online catalog. Using eCatalog, anyone can set up a catalog
in less than a minute, even if they have no programming or design experience.
Setting up an eCatalog is so simple, says Unlimited Solutions' James
Convery, that "...all people have to do is pick a name for the catalog and
enter an email address, user name and password. Their catalog and a supporting
website are created instantly, and they can start adding their product
information right away."
eCatalog offers flexibility and simplicity. The catalog itself can be
embedded in any webpage and is designed to be updated by the user. "The
intent is to make this as easy for people as possible," says Convery. "They
can add, modify and delete catalog items themselves and even upload images
directly from their own computer." This gives people total control over
their own catalogs. He adds, "This is very exciting stuff...with eCatalog
you can take a picture with a digital camera and see it online in your catalog a
few seconds later - no programming, no fees, no waiting. To our knowledge, this
has not been done before."
eCatalog breaks further ground by providing extensive support for the
exploding market for handheld devices. "We think it's about time people
have easy access to catalog information whenever they want, no matter where they
are," Convery says. "With eCatalog you can view and even create
catalogs anywhere - on the web or from Palm III, V and VII Connected Organizers
and other wireless handheld devices. Being able to access or even create a
catalog instantly while on the move is a real breakthrough. We think people will
find lots of interesting ways to put eCatalog to work for them in the field."
eCatalog is simple for the shopper too. Unlike traditional online
catalogs, its unique interface requires only a single page to present an
unlimited amount of information. Using eCatalog's "tabbed" format,
people can browse an entire catalog, search for specific items, read detailed
product information or fill a shopping cart and check out purchases - all from a
single page.
London - March 29,
2000 /The Source/
First Tuesday's Spring Growth
- First Tuesday is
best known for its events, generally held on the first Tuesday of each month in
cities in which it has a presence, from which it derives its name. And the
First Tuesday in April (April 4) will see the company's presence extended to 55
cities, with subscribers now numbering in excess of 40,000.
Editor's
note:- from their web site - "More than 6,000 venture capitalists, business
angels and private investors are part of the First Tuesday family and attend
First Tuesday "Matchmaking" events around the world."
UK -
March 27, 2000 /INB/
Free Internet Group
Announces the Launch of Their New, Free ISP: TheFreeInternet.Net
- Today sees the launch of a new
0800 free access ISP. Offering
its members free access and free telephone connection to the Internet with no
monthly subscription charges, TheFreeInternet.Net aims to enable a larger
percentage of the UK market to join the Internet generation. The company is
aiming to be the biggest ISP in Europe within two years.
"In the plainest terms, our business model emulates those
industry leaders like AltaVista, 1stUp and CMGI (NASDAQ: CMGI), Yahoo! (NASDAQ:
YHOO) and NetZero (NASDAQ: NZRO) by shifting the cost of providing Internet
access and content from the consumer to advertisers and sponsors. We see the UK
as being clearly the most developed European Internet market, thus the ideal
launch pad from which we can expand into the rest of the EC," says
Christopher Whalen, managing director, Free Internet Group Limited.
"Our
strength lies in our ability to only work with the best," continues Whalen,
a 41 year old former investment banker for Prudential Volpe Technology Group in
New York. "We have contracts with Cisco Systems (NASDAQ: CSCO), the
worldwide leader in networking for the Internet, to provide the hardware and
ongoing technical support for the service. MCI Worldcom (NASDAQ: WCOM) is the
primary telecommunications carrier that will provide service to the 3.5 million
members we hope to attract to TheFreeInternet.Net over the next 12 months."
Whalen
added, "Free Internet Group will utilize the Business Online Group, who
pioneered 0800 free access in the UK some two years ago, to host the service as
its backbone and applications provider." Free Internet Group confirmed
that it would charge a 'one-off' membership fee of £50.00 that will enable
members to access the free calls service. There will be an annual renewal fee of
just £20.00.
Editor's note:- the company is finalizing deals with some
search-engines which will appear on the welcome page. This can be a major source
of income. Some companies in the US previously paid upto $50M for their search
sites to be listed on Netscape's high volume home page.
Baughurst,
UK, March 27, 2000 -
ACSL
The 10 most popular products that
STORAGEsearchers seek - RAID systems are #1
- ACSL,
publisher of STORAGEsearch.com
disclosed today the 10 most popular product areas visited by viewers of its
computer storage web directory. The results measure the recent viewing patterns
of over 50,000 readers.
Publisher Zsolt Kerekes said "The biggest change in the top 10, since
we published a similar table a year ago, is the appearance of Storage Area
Networks (SAN), in the top 10 list. Also, fibre channel adapter cards at #12,
came slightly ahead of SCSI adapter cards which were at #13. The results would
not be typical for the storage market as a whole, but represent the interests of
our readers which are predominantly in high value enterprise computing
environments. Also RAID, which was the #2 subject last year is now the #1 most
popular subject on our site".
March 23,
2000 /INB/
internet.com's AdResource.com Site
Reports the Future of Online Advertising is Looking B2B
-
AdResource.com reports in its latest
feature how the most recent trends in Web advertising increasingly point to
business-to-business revenue streams. The growing direction of online companies
gearing their ads towards other companies comes as no surprise to market
analysts, who have noted the continual out-performance of business-to-business
transactions compared to business-to-consumer transactions. Data provided by Ad
Relevance shows that business-to-business advertising has grown exponentially in
the past four months.
According to Michael Pastore, Managing Editor of AdResource.com, "This
is just another example of businesses using the Internet to expand into new
markets and increase revenues. Much has been made of the Internet's ability to
make life easier for consumers, but according to research by The Gartner Group,
the worldwide B2B e-commerce market is expected to be worth $3.95 trillion by
the end of 2003. In order to play the game, businesses must reach out to attract
potential partners and clients, and that's where Internet advertising comes in."
The B2B market, which is growing in all aspects across the Net, is
just lately being recognized for its power to pull in significant dollars, as
well as user clicks. Online advertising is finally taking advantage of this,
Pastore says, "because there is a huge market out there, and it's going to
be an important trend in the future."
See
article
Editor's note - we've seen this trend in our own web
publications. We're "inside
the tornado" as
Geoffrey Moore of the
Chasm Group would say.
March 23, 2000,
London /The Source/
Red Eye Lobbies for
Accountability Benchmark in Dot ComValuations
- Red Eye International, the
UK's leading software developer and service provider for Internet marketing
effectiveness tracking and analysis software solutions, lobbies for cookie-based
tracking solutions to become the official industry measure for accountable
onlinemarketing evaluation.
Current dotcom valuations are based on
unique IP addresses, and on the general assumption that they equate to the
number of unique visitors. Ultimately, the number of different users equals
estimated profit value. This is why most Internet analysts for instance rely on
unique site visits - the number of different users logging on to a particular
site within a set period - to evaluate dotcom organisations
The reality
is, however that only the use of cookies allows an accurate assessment of the
number of visitors and also gathers reliable information about how frequently
they return. The data gained from cookie-based tracking provides information
about loyalty, which is vital to assess the relationship between a dotcom and
its visitors. Latest Red Eye research suggests that the actual number of unique
visitors to a web site might be twice the number ofunique IP addresses.
Editor's
notes:- reader measurement is a real problem. At
ACSL we have for
several years used sanity check measures like the number of times that the site
header graphic is loaded (this is identical on every page and not usually read
by search engine robots). This method under counts readers because of viewer
caches. Using cache statistics for pages which have already being loaded
suggests an uprating factor of maybe 25% or more depending on the site profile
and viewer return interval.
We also use banner ad server statistics,
and compare these with very long term data about pages and banners viewed per
reader. The result is typically very different from the reported "unique
readers" and gives a much lower adjusted reader result. It's the corrected
(lower) number we typically quote to advertisers. I don't like cookies, because
they slow sites down, but this press release highlights a very real problem for
high volume site owners. I suspect that the actual results may vary in BtoB
sites where the same IP may be used by several different people in the same
organization, and consumer sites, where the same person dialling up at different
times is reported as having mutiple IP addresses.
today's news etc
from MarketingViews |
Other
news on this page
internet.com Acquires Leading Online Marketing
Resource, ChannelSeven.com
E-Commerce Made Easy
First
Tuesday's Spring Growth
Free Internet Group Announces the Launch of Their New, Free ISP:
TheFreeInternet.Net
The 10 most popular products that STORAGEsearchers seek - RAID
systems are #1
internet.com's AdResource.com Site Reports the Future of Online
Advertising is Looking B2B
Red Eye Lobbies for Accountability Benchmark
in Dot ComValuations
|
