March 14, 2000 /PRWeb/
New
book helps managers get results from newsletters
- When Mr. Smith
opens his mail, he finds a newsletter with his electricity bill. Another
newsletter comes with his bank statement. What's the point? Does he read them?
If he does, how does the company that sent the newsletter benefit? And, that
is the point. A newsletter must influence how readers think or act, if it is to
provide a return on the time and money that went into creating and publishing
it. A focus on influencing readers and getting a return sets A Manager's
Guide to Newsletters: Communicating for Results apart from other books about
newsletters. "This is not a book about writing, editing, layout, or
desktop publishing," says author Robert F. Abbott, "Instead, it helps
managers plan, supervise, and evaluate newsletters."
"Don't
start writing or designing until you have your strategy and tactics planned,"
says Abbott. For example, he explains that while it's fine to have objectives,
you've only done half the job if you haven't put those objectives into terms
of reader responses. And, after publishing you should be able to quantify the
results you get. So, one complete chapter of A Manager's Guide to Newsletters:
Communicating for Results is dedicated to analyzing and measuring the financial
sides of customer, employee, and member newsletters.
Abbott founded
The Newsletter Company in 1991, and since then has worked with sales, human
resource, and other managers to publish custom newsletters. He says, "A Manager's Guide to Newsletters:
Communicating for Results fills a big gap in our knowledge about
newsletters. Several excellent books discuss editorial issues, but so far
there's been nothing about managerial issues. And, ultimately, newsletters are
all about managerial issues and purposes. "
Frankfurt,
Germany. March 15, 2000. Carrier1
Carrier1
Announces Launch of Pan European Virtual Internet Service Provider Platform
-
Carrier1 International S.A., the Pan European facilities-based provider of
end-to-end Internet, bandwidth, data center and access solutions, announces
today the launch of its Pan European Virtual Internet Service Provider platform
("VISP"). The VISP platform provides Internet Service providers,
Internet portals and E-Commerce sites with a turn-key solution connecting and
enabling the respective end-user of that ISP, Portal or E-Commerce Site. The
service includes a variety of access services including various forms of dial-up
as well as direct connectivity, Internet transport services, and multiple
functionalities to be released in various stages starting April 1st. Carrier1
expects to complete its Pan European roll out of its VISP platform by year-end
2000. The platform allows an ISP, Portal or E-Commerce provider to roll out its
services across Europe with minimal infrastructure investment and maximum speed.
It also allows facilities-based regional providers to expand their customer
reach into other parts of Europe relying on Carrier1's significant
infrastructure and operational presence throughout Europe.
Given its ubiquitous presence across Europe with network, access
services and operational presence, Carrier1 is uniquely positioned to become the
partner of choice for ISPs, Portals and E-Commerce sites all across Europe.
The VISP functionalities include or will include: domain
registration, e-mail management, end-user web space, a browser platform and a
dedicated search engine, various enabling technologies such as multicast and
caching services, content feeds, customer care functions and various outsourcing
partners for web design and fulfillment functions. Carrier1 aims to provide all
aspects of these services in a highly scalable environment in order to be able
to support the significant growth of end-users and the continued improvement of
functionality and end-to-end connectivity.
Alex Schmid, Vice President Internet Products comments: "Looking
at the dynamic market environment and, more specifically, recent announcements
in the UK, Internet-driven concerns of all types will look to optimize their
business models in order to remain competitive and continue to capture end
users. We are the solutions provider for these companies – we help optimize
business models by providing faster roll outs, more capital efficient growth
mechanisms, better overall functionality – therefore a better end user
experience. We have created an open architecture in order to accommodate the
specific requirements of each one of our Internet clients because no Internet
business is like another – I believe our ability to work with people and to
understand their goals is truly our competitive advantage."
New York, NY –
March 13, 2000 /PRWeb/
Information Builders
Explains How to Put the "I" for Intelligence Into i-businessTM Through
a Series of Free On-site and Online Seminars
- Information
Builders, the global leader in the combined enterprise integration and Web
reporting solutions known as i-business, recently announced the launch of its
spring seminar series which will cover critical IT issues, emerging technologies
and how to make e-business applications more intelligent. This year's seminar
series will consist of on-site and online seminars.
"Although we
see no real substitute for face-to-face interaction, we realize that many
managers find it increasingly hard to leave the office," says Information
Builders' vice president of marketing Michael Corcoran. "That's why we're
utilizing e-seminars to round out our program and provide another option."
This year's e-Seminar Series "Building i-business Intelligence Solutions,"
will cover the following topics as scheduled:
- Building i-business Intelligence Solutions
- Using XML to Integrate Your Enterprise
- Taking Your Business Information Mobile with Wireless Devices
- The Value of Moving From FOCUS to WebFOCUS
- Extending MQ Series to Your Legacy Data
- Data Warehouse Integration Strategy for Business Intelligence
- Making Your Microsoft Tools More Intelligent
Whether they
are conducted via the Web or in a conference room, Information Builders'
seminars are designed to help business and technology professionals leverage
information intelligently in order to manage their businesses in real-time,
enhance customer relations, increase efficiency and gain the competitive
advantage.
Cambridge,
Mass., March 8, 2000 /Forrester Research/
The
Email Marketing Industry To Reach $4.8 Billion By 2004, Predicts Forrester
Research
- eCommerce marketers are finding that email is the most effective
way of boosting customer retention and increasing sales. According to a recent
Report from Forrester Research, Inc. (Nasdaq: FORR), in 2004, marketers will
send more than 200 billion emails to take advantage of the medium's potency. To
maintain visibility, companies will outsource strategic and technical elements
of their email marketing initiatives, creating a $4.8 billion email marketing
industry.
"Marketers are hunters -- following the tracks of
consumers and scattering promotional bait to lure elusive dollars out of hiding
places," said Jim Nail, senior analyst in Media & Entertainment
Research. "Email turns marketers into herders: once they trap consumers,
they must learn to tame and cultivate them as ongoing sources of nourishment."
"But email is not direct mail minus the paper and postage," added
Nail. Forrester found three distinct differences that, if not handled
correctly, can thwart email's potential and change the customer relationship.
- First, marketers must stop broadcasting to customers and instead begin a
dialogue on a one-to-one basis.
- Second, marketers must offer value in the form of service and ease-of-use
instead of simply pushing products.
- Third, marketers need to measure the depth and breadth of their
relationships with customers by the amount of information shared, rather than
the traditional measurements of timing, frequency, and monetary value of
purchases.
Today, marketers who turn to email service bureaus with
specialized expertise achieve purchase rates four times higher than marketers
who keep all their email operations in-house. As a result, demand for
email-marketing services will accelerate to create a $4.8 billion industry by
2003 -- $3.2 billion of which will be spent on companies helping marketers
retain their customers by mailing to their in-house lists. The remaining $1.6
billion will go to outsourcers helping marketers acquire new customers through
email.
The high cost of direct mail and the broad-based nature of
traditional media like TV and radio ads have forced marketers to focus on
customer acquisition. Email, however, changes the economics of the marketing
equation by eliminating postage, paper, and printing that account for 60% of
direct mail's response. The low cost of email means that promoting lower-cost
items and communicating with less frequent buyers can be profitable.
"By 2003 the number of marketing emails will equal the volume of
direct mail forwarded by the US Postal Service, and by 2004 the average
household will receive nine pieces of marketing email per day," added Nail.
"To remain prominent in what will become a sea of email, marketers are
going to need the right people, partners, and structure in place to build
successful customer relationships."
For the Report "The Email Marketing Dialogue," Forrester
surveyed 50 retail marketers; 22 from traditional companies and 28 from Internet
pure plays. Sixty-four percent of the marketers outsourced one or more elements
of their email operations. On average, marketers had 205,000 names on their
in-house email list and sent each name two emails per month.
Editor's note:- you have to be careful to differentiate between
different internet marketing methods. My own research has shown that the most
cost effective way of getting new customers is web advertising. However, once
you've got them, I agree that email is a very powerful tool for retaining them.
The 2 methods are complementary, and not alternatives.
KING OF PRUSSIA,
PA, and WAKE FOREST, NC, March 9, 2000 - Neoware Systems
Neoware
Systems & Csoft International Partner to Develop Linux-Based Solutions for
Point Of Sale
- Neoware Systems, Inc. and Csoft International
today announced that the two companies have established a joint marketing and
development program under which Neoware and Csoft will collaborate to develop
and supply Linux-based point-of-sale and kiosk solutions to retail
organizations. Csoft and Neoware intend to introduce their initial products
based upon this partnership at the Retail Systems 2000 Conference in Chicago on
April 16 through 19, 2000.
Paris, France and
San Jose, CA –March 8 / 2000 /Cap Gemini /
Cap
Gemini and Cisco Systems Combine Efforts in Strategic Alliance to Help Drive
Internet Economy
- Cap Gemini, one of the global leaders in
management consulting and IT services and the second largest systems integrator
in the telecommunications world, and Cisco, worldwide leader in networking for
the Internet, have decided to join forces in a strategic alliance to help drive
the Internet Economy. The newly formed company will be a subsidiary in which
Cap Gemini S.A. will hold a 95.1% stake and Cisco will hold a 4.9% stake.
With a substantial focus in Europe, the newly formed company will have
a global scope and will extend throughout the US and Asia. Its main objectives
will be as follows:
- To accelerate the creation and deployment of offerings for traditional
telecom service providers (fixed telephones and mobiles), suppliers of services
and Internet access sites and players in the world of the media (in particular
cable-operators).
- To become the market leader in enterprise network services.
"For many years, Cap Gemini has been a substantial player in helping
telecommunications service providers and large enterprises build their
telecommunications networks and operations support environments. More recently,
we have also become a leading force in helping companies transition their
businesses to the networked economy. The formation of the new company with
Cisco, the leading provider of Internet technologies, allows us to marry these
two disciplines, providing a professional services capability unmatched in the
world in its ability to help telecom operators and large enterprises move in
full-force to the networked economy," said Paul Hermelin, a member of Cap
Gemini's Executive Board.
today's news etc
from MarketingViews |
Other
news on this page
New book helps managers get results from
newsletters
Carrier1 Announces Launch of Pan European Virtual Internet
Service Provider Platform
Information Builders Explains How to Put the "I"
for Intelligence Into i-businessTM Through a Series of Free On-site and Online
Seminars
The Email Marketing Industry To Reach $4.8 Billion By 2004, Predicts
Forrester Research
Neoware Systems & Csoft International Partner to Develop
Linux-Based Solutions for Point Of Sale
Cap Gemini and Cisco Systems
Combine Efforts in Strategic Alliance to Help Drive Internet Economy |
