UK - July 28, 2000 / ESPeople
/
New site for UK IT Sales People
- How do
you find good sales people in the IT market? There are many sites which service
this area. I've known Len Greenwood, who runs the
ESPeople since the
early 1990's when he was working in the Sun, and later STORAGE markets. This is
a case of poacher turned gamekeeper, and Len can help you source Sales people
using his extensive industry contacts and the above web site.
SYOSSET, N.Y.
- July 25, 2000 / BUSINESS WIRE /
WatchIT.com
and Giga Information Group Announce Program Series On E-Business Imperatives
- WatchIT.com, the leading developer of
on-demand streaming video programs for IT and business management, and
Giga Information Group, a provider of
objective research, advice, and continuous coaching on technology for
e-business, announced today an agreement to produce a six-program series on
e-business imperatives. Hosted by Giga Information Group's senior analysts and
advisors in the fields of e-business and e-commerce, the programs span topics
ranging from strategy planning to risks and returns.
The first
program will be available in July 2000; the series will be complete in December
2000. Programs are available through corporate subscriptions to WatchIT. They
can also be purchased individually or as a set. WatchIT produces seven
monthly programs on emerging technologies, with special focus on related
business and management issues. Program presenters are drawn from all areas of
the IT industry, including authors, analysts, corporate executives, and
consultants. Each WatchIT program contains a full-motion video presentation,
streamed to the desktop, which includes interviews, case studies, charts, and
graphics. WatchIT programs also include links to related web sites, recommended
articles and books, white papers, pre- and post-tests, and vendor information on
relevant products and services. Primary program delivery is through the Internet
or corporate intranets; CD-ROM and video tape versions are also available.
July
21, 2000 - / AdvertExpress /
UK Advertising Info
Free Online
- AdvertExpress
is a dynamic, on-line marketplace that allows companies to search, select and
buy the advertising space they require whatever their budget. Once registered,
users can search the site's all-media database that lists details of over 12,000
magazines, newspapers, radio stations and TV channels in the UK using
information supplied from the industry leading BRAD database. Buyers can even
take advantage of more unusual media such as takeaway lids and receipts.
Specific criteria regarding the desired audience - age, sex, location, social
type + can be inputted and a list with closest matches will be displayed. Users
are then free to contact sellers via e-mail, either making an offer for space or
simply paying an agreed price. Users can also browse the 'Ad Space For Sale'
board that lists special offers from media owners.
Editor's note:- this site, AdvertExpress, was launched in May,
but only came to my attention recently. Although it's the 3rd UK site to offer
this functionality (to my knowledge) it's the first one which has actually been
implemented properly. Earlier sites such as BRADnet were unusable because they
couldn't be accessed without downloading Shockwave, and the newer MyAdMedia.com
doesn't work at all if your version of Internet Explorer is 12 months old. Web
businesses can be made or broken by their web design, a paradigm which many
traditional publishers still don't understand.
Burlingame, CA- July 18, 2000 —
/ CRMGuru.com /
CRMGuru.com Kicks Off Monthly
Web Seminar Series, CRMGuru Live! on July 26th, 2000
-
CRMGuru.com, the world's largest and
fastest-growing interactive CRM resource, is pleased to announced the launch of
its monthly web seminar series, CRMGuru
Live!
"This program will offer an interactive forum to
provide expert advice on critical issues that impact the success of CRM
initiatives," said Bob Thompson, president of Front Line Solutions and
founder of CRMGuru.com. "We are delighted to provide this new educational
service to our current and prospective CRMGuru.com members."
The initial webcast, Preparing Corporate Culture to Embrace CRM, is
scheduled for Wednesday, July 26 at 11 AM Pacific Daylight Time. Industry
research has shown that managing resistance to change is a top issue for CRM
projects. Bill Brendler, president of Brendler Associates and CRM change
management consultant, will reveal how to understand resistance to change and
other organizational obstacles, then develop a plan to get a business ready for
CRM.
WASHINGTON -
July 12, 2000 / BUSINESS WIRE /
Internet
Advertising, Marketing and PR Pros Can Anonymously Post Employment "Job
Sought" Ads At MarketingSherpa.com for Free
- MarketingSherpa.com,
a news site for Internet marketing professionals, announced today that it has
expanded its site to include an easy online advertising form. Professionals
seeking jobs in Internet advertising, marketing and public relations can submit
ads quickly and easily online at
https://www.matrixgroup.net/secure/marketingsherpa/about/.
Job seekers have the option of placing their ad anonymously.
MarketingSherpa.com is offering this free service on all six of its Internet
marketing news channels so marketers can target their ad to the channel, such as
eMarketingToHer (for consumer marketers) or B2BMarketingBiz (for
business-to-business marketers).
"There are a lot of great
Internet marketing pros out there who are seeking new employment these days,
whether they are new graduates looking for a first job or more experienced
marketers looking to leave `startup-land' for a more stable environment."
says MarketingSherpa.com CEO, Anne Holland. "While advertising really
works, a lot of these job-seekers don't want their current employer to know that
they're looking. That's why we're giving people the option of anonymity. They
can post their `position sought' ad either with or without their name on it."
Employers seeking highly qualified marketers can post their ads
for $95, a substantially lower price than many online services.
Palo
Alto, Calif. - July 11, 2000 - / AdKnowledge /
Web
Marketers Reap Rewards From Powerful New Desktop Analysis Tool
- AdKnowledge, a
division of Engage, Inc., the leading provider of next generation online
marketing solutions, today announced the general availability of DataCompass™,
a desktop online analytic processing tool for comprehensive analysis and
reporting of advertising campaign data. Customers are benefiting from the
customizable, real-time analysis, reporting and presentation functionality,
which enables users to look at only the data that is relevant to their campaign,
and present it in the way they want to see it. DataCompass gives Web marketers
hands-on control to dig deeper into campaign data to gain insights, providing
unprecedented analytical power for maximizing Web advertising
return-on-investment (ROI).
"This is cutting edge technology, the kind that sophisticated
marketers and ad agencies need," said Steve Findley, vice president of
analytic services for AdKnowledge. "DataCompass provides our customers with
the ability to customize reports on the spot, saving valuable time. By sighting
trends and optimizing their campaigns based on these reports, they are also
maximizing their ROI."
AdKnowledge is the first-to-market with this kind of tool. Several
customers are already experiencing a wide range of benefits from this
technology. "DataCompass is critical to us for both reporting and
optimization. When we have a large campaign with hundreds and hundreds of
placements, DataCompass is the only way we can effectively analyze the data,"
said Steve Rafferty, manager, interactive marketing at Chipshot.com. "We
analyze every site, placement, and creative by cost per customer acquisition
(CPA) and ROI. The ability to quickly drill down on a particular site to find
out why it's not performing has been a big help to us."
July 11,
2000 - / searchCRM.com /
new CRM portal -
searchCRM.com
- searchCRM.com
is a relatively new portal dedicated to the subject of CRM technology,
published by TechTarget.com. It's got
articles and news features about all aspects of CRM.
SAUSILITO, CA - July 6, 2000 - /
LogoAxis /
LogoAxis, Inc. Launches
Business-to-Business Services Site for Secure Storage and Distribution of Logos
and Corporate Graphic Assets
- LogoAxis, Inc. today announced the launch of
LogoAxis.com, an Internet-based
business-to-business service for storage and distribution of logos and other
corporate graphic assets. Designed to meet the unique needs of corporate
marketing departments, LogoAxis.com provides a single, centralized,
password-protected location that can be easily accessed by the press, creative
partners or regional offices through public Internet connections. In addition,
LogoAxis includes graphic translation services to translate graphics
into formats that may be missing or unavailable. The site solves the
long-standing problem of providing timely access to corporate graphics while
also maintaining security and quality control.
'Anyone who's ever worked in a corporate marketing department knows
that requesting and providing logos is a time-consuming and difficult task. You
never seem to have the right logo in the right format at the right time,'
explained Emily Brower, president of LogoAxis. 'LogoAxis solves this problem by
providing a service site that makes distributing logos a simple task,
eliminating missed-opportunities and increasing quality control.'
LogoAxis clients pay a subscription fee for a storage area on the
site, which includes easy-to-use tools for uploading graphics to an Asset
Directory and generating passwords for the press, creative agencies, business
partners and regional sales offices that need access to the Asset Directory.
Passwords can be generated for access to specific areas of a client's Asset
Directory, providing further security and quality control. The site also
includes a Design Guide area for uploading guidelines on proper logo use and
placement.
'We know that corporate marketers don't have time to learn complicated
systems and technology, so we've designed LogoAxis to be fully automated and
easy to use,' explained Sandra Cannon, CEO of LogoAxis. 'Even our graphic
translation services can be ordered and completed via emails and the site's
automated messaging system, eliminating phone tag and confused orders.'
Baughurst, UK - July 6, 2000
- / STORAGEsearch /
new STORAGE portals
directory
- It's not just the computer storage market that's
growing fast. New portals which focus on this market seem to pop up every week.
It's hard to find you way around the fragmented storage market because most
portals are closed systems. Today computer directory publisher
ACSL launched a
new directory page on STORAGE
portals which collects in one place, many of the directories which
previously appeared scattered in other parts of the site. This should help IT
Marketers find the information sources and advertising channels they need more
easily.
today's news etc from
MarketingViews |
Other news on this page
New
site for UK IT Sales People
WatchIT.com and Giga Information Group
Announce Program Series On E-Business Imperatives
UK Advertising Info
Free Online
CRMGuru.com Kicks Off Monthly Web Seminar Series, CRMGuru
Live!
Internet Advertising, Marketing and PR Pros Can Anonymously Post
Employment "Job Sought" Ads At MarketingSherpa.com for Free
Web Marketers Reap Rewards From Powerful New Desktop Analysis Tool
new CRM portal - searchCRM.com
LogoAxis, Inc. Launches
Business-to-Business Services Site for Secure Storage and Distribution of Logos
and Corporate Graphic Assets
new STORAGE portals directory |
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