January 31, 2000 /IBM.com/
The Coming
Dot-Com Crash
- In a decidedly unscientific survey, I asked
several Net-savvy people to name companies in each of several broad e-commerce
categories, including toys, cars, pets and drugs. In half the categories no one
could name a single merchant. In others, no more than two merchants could be
recalled. These results confirmed my theory that there are too many dot-coms and
that few are establishing awareness among consumers despite the glut of
advertising on television, online, on radio, in print and on billboards. This, I
believe, means they're headed for a fall.
January 31, 2000
/ComputerCurrents.com/
Getting Marketing
E-mail Read
- An estimated 9.4 billion e-mail messages are sent in the United
States each day. Peppers and Rogers Group, a Connecticut-based company that
specializes in "customer relationship management," says it has the
keys for getting consumers to open what might otherwise be unread, and deleted,
e-mail. They have published a report, entitled "One
to One Email: How To Implement An Effective One-to-One Email Campaign."
January 31, 2000
/Sourcewire/
E-Commerce Merchant Services:
Telcos' Greatest Assets May Not Be What They Think, Say Analysts
-
Growth in the market for providing services to Internet merchants will be rapid
according to new research from Ovum, the independent telecommunications
and IT research and consulting company. Ovum predicts that worldwide revenues
from e-merchant services will reach $27 billion by 2006. But Ovum warns service
providers such as telcos and ISPs that to succeed in this market they must
exploit their trusted brands and large customer bases, as well as traditional
assets such as network performance and expertise as service operators.
January 28,
2000 / ComputerCurrents.com/
WAP
Overhyped & Undersupported
- The massive hype in the cellular
industry over WAP (wireless application protocol) is over the top, mainly
because there are so few suitable services available to support the technology
at the moment, according to research due to be published shortly. The research,
carried out by Across Wireless and International Data Corp. (IDC), says that the
uptake of WAP by the European mobile market will be delayed by a lack of
appropriate services - leading to disappointment in the marketplace.
Cambridge,
Mass., January 28, 2000 /Forrester.nl/
The
Portal Race Is Over -- The Race For Online Marketing Dollars Is Just Beginning
The
race for portal dominance is over. While traffic continues to surge at AOL,
Yahoo!, and MSN, the other broad-based portals -- AltaVista, Excite, GO.com,
Lycos, and Snap.com -- are showing modest gains at best. With traffic fracturing
into two camps -- a few broad-based portals and thousands of vertical sites -- a
new battle for online marketing dollars is unfolding. A recent Report from
Forrester Research, Inc. predicts that 57% of all online ad spending will flow
to vertical sites and affiliate networks by 2004 as more retailers seek greater
returns from their investments.
"There is a sea change underway in
spending for online marketing," said Charlene Li, senior analyst in Media &
Entertainment Research at Forrester. "Companies love the visibility that
AOL and Yahoo! deliver, but they need a much higher customer acquisition rate
than these broad-based portals can offer. To realize some return from their
Internet ad spending, retailers are demanding pay-for-performance deals that
only vertical portals and affiliates can deliver. This is where the ad dollars
will go over the next five years."
CHICAGO,
Jan. 27 /PRNewswire/
First Dot-Com Super
Bowl Likely to Be the Last
- "This year's NFL championship
contest is being called the first 'dot-com Super Bowl' because so many Web-based
firms have taken ads on the broadcast, but this first dot-com Super Bowl also is
likely to be the last," says Andrew Robinson, a partner with Diamond
Technology Partners Inc. "Between this year's game and next year's, changes
in the marketing practices of dot-com and of offline businesses will emerge to
significantly re-shape the competitive landscape... By next year, we won't think
of it as a 'dot-com Super Bowl' because the likelihood is 100% of the ads will
be, in a strong sense, dot-com. There will be little to distinguish the
traditional offline players from the online players as the offline businesses
integrate their online and offline components," said Robinson.
January 26,
BizReport.com
$7.3 Trillion In B2B
E-commerce By 2004
- Worldwide business-to-business (B2B) e-commerce
transactions via the Internet will weigh in at nearly $7.3 trillion by 2004,
according to analysts at Gartner Group Inc., who said a new category of
online businesses they call "e-market makers" are helping to transform
the purchasing habits of bricks-and-mortar companies at breakneck speed.
January
25, 2000 /Advanstarbooks.com/
Web Marketing
Book Brings Hope for Websites Needing Traffic
- With over 13 million domain names registered throughout the
world, many Websites are struggling to survive on the World Wide Web. A new book
called
Web Marketing Applied,
by Internet marketing guru Joe Tracy, is teaching Webmasters and Internet
marketers key techniques to stand out on the information superhighway. "A
survey by Nielson/Net Ratings found that the average Web surfer only visits 10
unique sites a month," says Tracy. "It's important that your Website
is one of those 10." Tracy says that the tremendous growth in the number
of Websites on the Internet is making it very hard for some good sites to get
noticed. His book, which is 300 pages with 10 chapters, covers 101 marketing
ideas in Chapter 2 alone. Tracy also discusses offensive marketing techniques,
defensive marketing techniques, the role of public relations in Web marketing,
and other crucial elements that Websites need for success.
SARATOGA,
Calif., Jan. 25 /PRNewswire/
GotMarketing.com
a Business Solution Provider (BSP), introduces a cutting-edge web-based virtual
marketing department, providing do-it-yourself marketing services and support
for growing companies.
- GotMarketing.com offers a broad spectrum
of marketing services, including web-based research, email campaigns,
collateral, and web site management. "There are 900,000 new companies
starting up each year, which makes the web a haven for businesses marketing
their wares," said Lynda Partner, GotMarketing.com's Co-Founder and Chief
Executive Officer. "We know there is a tremendous need for a one-stop shop
where marketers can learn and actually get projects done. With GotMarketing.com,
we run the technology that will do the work for our customers, 24 hours a day, 7
days a week, so they can spend their valuable time on more strategic issues."
January 25, CMP
TechWeb
Low Spending On Web Ads Needn't
Spell Doom
- Despite massive growth in online advertising expenditure, the Net
will still not be a mass advertising medium in four years' time, according to
researchers.
January 24,
BizReport.com
Advertising Agencies Hone in
on U.K. e-Marketing
- With the UK online population set to number
24.5 million by 2003, the advertising industry is refining its online strategies
to realize the medium's potential as a marketing platform, according to the
latest findings from Fletcher Research.
today's news etc
from MarketingViews |
Other
news on this page
The Coming Dot-Com Crash
Getting
Marketing E-mail Read
E-Commerce Merchant Services: Telcos' Greatest
Assets May Not Be What They Think, Say Analysts
WAP Overhyped &
Undersupported
The Portal Race Is Over -- The Race For Online Marketing
Dollars Is Just Beginning
First Dot-Com Super Bowl Likely to Be the
Last
$7.3 Trillion In B2B E-commerce By 2004
Web Marketing
Book Brings Hope for Websites Needing Traffic
GotMarketing.com a Business Solution Provider (BSP), introduces a
cutting-edge web-based virtual marketing department, providing do-it-yourself
marketing services and support for growing companies.
Low Spending On
Web Ads Needn't Spell Doom
Advertising Agencies Hone in on U.K. e-Marketing |
