SUNNYVALE,
Calif. Feb. 28, 2000 - Hyperion.com
Hyperion and
Onyx Software Join Forces to Deliver Comprehensive CRM Analysis Solution
- Closing the loop between operational and analytical CRM
solutions, Hyperion today announced a
strategic marketing and development agreement with Onyx Software to fully
integrate Hyperion CRM with Onyx Front Office. Combining Hyperion CRM, an
integrated suite of Internet-based packaged CRM analytic applications, and Onyx
Front Office, a leading enterprise-wide, customer centric, e-business
application, will enable companies to more easily access and analyze their
customer data, gain a better understanding of their customer interactions and
optimize customer relationships.
Using the robust analytic capabilities in Hyperion CRM, companies will
be able to analyze the customer interaction data captured in front-office CRM
and e-business systems, such as Onyx Front Office, to better understand their
customer relationships, optimize complex customer interactions and maximize
customer profitability. The information gained from this detailed analysis helps
companies improve strategic customer-related decision-making, from optimizing
call center staffing levels to identifying trends for more targeted marketing
initiatives to recognizing cross-sell and up-sell opportunities, in order to
build stronger, more profitable relationships with their customers.
"In the new economy, companies must get closer to their customers
to improve the effectiveness of customer relationships across traditional and
e-marketing channels," said Steve Fioretti, vice president of marketing at
Hyperion. "Hyperion CRM will enable companies to gain a comprehensive view
of their customers and determine the best ways to re-engineer and improve CRM
initiatives to increase their return on investment. The combined solution of
Hyperion CRM with Onyx Front Office enables companies to dramatically improve
both the efficiency and effectiveness of their customer interactions, and
ultimately make them more profitable."
LAWRENCEVILLE, NJ February
28, 2000 – /Webcraft.com/
Webcraft creates
new online/offline direct marketing business model Through sale of its
Strategic Database Group
- Webcraft, Inc. has entered into a
long-term joint marketing agreement with Naviant, Inc., the premiere precision
marketing company, according to Ted Sherwin, president of Webcraft. The
alliance creates a new, integrated business model that enables customers,
whether web-savvy or not, to tell their story quickly and completely in
personally involving ways to both an online and offline audience that is much
wider–yet more precisely targeted–than ever before. As part of the
agreement, Naviant acquired Webcraft's Strategic Database Group (SDG),
headquartered in Rochester, NY.
Under the agreement, Webcraft's
customers will now have access to Naviant's High Tech Household (HTHH) File
representing more than 40% of the Web-enabled homes in the U.S., and
other precision marketing products and services. In exchange, Naviant's
customers will benefit from Webcraft's 30 years of direct marketing experience
and services, including direct mail production, response management services,
digital one-to-one-marketing and sophisticated, exciting and involving direct
mail packages. As a result of the partnership, customers will have the ability
to run highly targeted, multi-channel direct marketing campaigns from test
quantities to precision, staged multinational rollouts.
"The vast majority of direct marketers today are adding
e-marketing solutions to their traditional marketing strategies," Sherwin
said. "By partnering with Naviant, a well-respected leader in e-marketing
services, Webcraft will be in a position to provide both pure-Internet and
brick-and-mortar companies with sophisticated, integrated marketing programs
that support both their online and offline marketing initiatives."
SAN
FRANCISCO, CA - February 25, 2000 /INB/
List-Universe.com's
Email Newsletter Ad Network Exceeds 7 Million Members
-
List-Universe.com, The Email List Owner
and Ezine Publisher Resource Network, today announced that its List-Universe.com
Email Newsletter Ad Network's membership total has exceeded seven million opt-in
subscribers. These subscribers are part of more than 460 email newsletters owned
by more than 120 email publishers who have made their advertising inventory
available to List-Universe.com advertising clients. The List-Universe.com Ad
Network, the email newsletter advertising segment of List-Universe.com, is
designed to provide a comprehensive source of targeted email advertising to
Internet marketers, as well as an outsourced ad sales service for email
publishers.
"For email publishers, our goal is to sell out their existing
unsold ad inventory. We're already paying out tens of thousands to email
publishers monthly and our savvy email newsletter sales team is determined to
increase that number into the hundreds of thousands shortly," said
Christopher Knight, CEO of List-Universe.com. "For our advertisers, they
get one-stop, easy access to over 7 million email newsletter members for an $8
CPM in general interest and $16 CPM for specific categories (13 categories),
with higher CPM campaigns available in a third tier of highly-targeted and
specialized email newsletters."
February 25, 2000 -/DMnews.com/
Publishers Clearing House Agrees to Pay $30 Million to
Settle Lawsuit
- Publishers Clearing House, Port Washington, NY,
was ordered to pay $30 million to settle a class-action suit filed in Illinois
over its sweepstakes advertising and marketing practices. The federal
class-action suit was filed two years ago by 10 consumers in Illinois who
claimed PCH duped them into buying magazines and books by falsely leading them
to think it would increase their chances of winning an $11 million sweepstakes.
Read the
article
Editor's note:- personally, I have always thought that
competitions were the tacky end of direct marketing and gave it a bad name.
This is good news for responsible marketers who have stuck to the moral high
ground.
BEDFORD,
Mass.-Feb. 24, 2000
SwiftTouch Corporation Licenses
Lernout & Hauspie's Industry-Leading Speech Technology
- SwiftTouch Corporation
today announced it has licensed industry-leading speech technologies from
Lernout & Hauspie, a world wide leader in speech and language technologies
products and services. SwiftTouch Corporation combines Lernout & Hauspie's
speech recognition and text-to-speech technologies to enable voice access to
secure, Web-based personal information. By integrating Lernout & Hauspie's
multi-language technologies with the Web and advanced synchronization,
SwiftTouch Corporation will be the first company to offer mobile professionals a
solution to access their contacts, schedules and mission critical data whenever
they need it.
The power behind the SwiftTouch(TM) voice service
lies in the four Lernout & Hauspie products that were licensed, which
include:
- L&H RealSpeak(TM), a text-to-speech engine that reads information with
a high-quality, human-sounding voice
- Automatic Speech Recognition Tools, which enable users to voice dial and
give voice commands to telecommunications applications
- IntelliScope(R) Document Summarizer, which provides an automatic summary of
user-defined Web content such as news pages
- Email Pre-processing, which provides automated read back of e-mail messages
Currently in beta, the complete SwiftTouch service will combine L&H's speech
technologies with the Internet and advanced synchronization to provide the
premiere solution for accessing and managing personal contact networks.
SwiftTouch Corporation's flagship service offering will provide mobile
professionals with technology-independent access to and synchronization of
contact and schedule information stored in various applications and devices
including desktop organizers, hand-held or Palm organizers and cellular phones.
By employing Web- and telephony-based technologies as information delivery
engines, this revolutionary approach to contact management takes advantage of
the latest advances in personal communications, without requiring users to
change the way they work today. In addition, SwiftTouch will accurately maintain
contact information through a permanent, self-updating link between users and
their contacts.
PALO
ALTO, Calif., Feb. 22
Responsys.com's Online Permission
Marketing Solution Deployed by Medsite.com for One-to-One Communications with
Customers
- Responsys.com, a
leading application service provider (ASP) for permission marketing on the
Internet, today announced that Medsite.com has selected the Responsys.com
solution for permission marketing to communicate one-on-one with customers.
Within one week of signing up for Responsys.com's application service,
Medsite.com's marketing group launched its first opt-in email marketing campaign
to its audience of registered users. Medsite.com was looking for a user
friendly, marketing centric tool that would allow them to send customized email
communications and marketing promotions to customers. Responsys Interact's
intuitive browser interface offers easy navigation and allows the marketing
group to quickly send campaigns that are segmented by the type of user they are
targeting. Campaigns often feature dynamic personalization, wherein various
recipients of a single campaign receive different offers and information based
on their specified preferences.
"Our audience of healthcare professionals is quite sophisticated
so we needed a high quality solution that would allow us to be increasingly
customized in our communications and promotions," said Tom Feitel, senior
vice president of marketing at Medsite.com. "After evaluating the various
permission marketing options, we felt that the Responsys.com solution offered us
the best value proposition and was appropriately sophisticated and scalable to
meet our needs. Additionally, the opportunity to share ideas and best practices
with Responsys.com's growing community of users that recognize the importance of
effective permission marketing is a real bonus."
Editor's note:- I'm not a fan of email campaigns, but it's
interesting to see that you can find responsible services in this area which is
otherwise tainted by the spammers.
FRAMINGHAM, Mass.,
Feb. 22 /PRNewswire/
IDC Says Non-IT eLearning
Will Surpass IT eLearning in Revenue by 2003
- Accounting for only
22% of revenues today, non-IT elearning's share of the corporate training market
will increase dramatically by 2003. At that time, it will generate more than
half of the elearning market's value. While elearning's content mix shifts, IDC
also expects an increasing amount of the U.S. IT and non-IT training market's
revenues to be generated by elearning, at the expense of other delivery segments
like traditional classroom-based instructor-led training. IDC attributes the
shift in elearning's IT to non-IT mix to several factors.
"Non-IT
content got off to a slow start. First, existing non-IT training courses
weren't designed with electronic delivery in mind and must be reformatted for
the Web," said Ellen Julian, director of IDC's Human Resources and Training
research. "Second, few vendors currently have a Web-first training
delivery strategy, but they are quickly moving to this approach. Lastly, IT
training vendors will jump into the non-IT training market and significantly
ramp up these offerings."
"eLearning will become a greater
part of the delivery mix for both IT and non-IT content as online simulation of
training becomes available and as vendors leverage both Web-based synchronous
and asynchronous delivery solutions," said Cushing Anderson, senior analyst
with IDC's Interactive Training Services program.
In its new report,
The U.S. Corporate eLearning Market Forecast, 1998-2003 (IDC #B21323), IDC
explores the current opportunity and growth potential in the U.S. elearning
market. The report forecasts corporate elearning revenue by component and
training content through 2003 and provides historical data back to 1997. It
discusses the split between IT and non-IT training and analyzes how elearning
has impacted training vendors' sales strategies.
In this context
IDC defines non-IT training to include education on specific areas of
nontechnical business and professional skills, including project management,
sales and marketing, administration, purchasing, and continuing
professional education.
today's news etc
from MarketingViews |
Other news on this page
Hyperion
and Onyx Software Join Forces to Deliver Comprehensive CRM Analysis Solution
Webcraft creates new online/offline direct marketing business model
Through sale of its Strategic Database Group
List-Universe.com's Email
Newsletter Ad Network Exceeds 7 Million Members
Publishers Clearing
House Agrees to Pay $30 Million to Settle Lawsuit
SwiftTouch
Corporation Licenses Lernout & Hauspie's Industry-Leading Speech Technology
Responsys.com's Online Permission Marketing Solution Deployed by
Medsite.com for One-to-One Communications with Customers
IDC Says Non-IT eLearning Will Surpass IT eLearning in Revenue by 2003
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scary marketing articles
on
MarketingViews.com |
Captain Feary's
contracts always included
the Splash! penalty clause - in which
marketing consultants agreed to walk the
plank and feed the sharks if
their "so called"
Brilliant! ideas didn't work. | |
| . |
Squeak! -
Why are Most Analysts Wrong About Solid State Disks?
Most
analysts and editors of other computer publications don't really understand the
solid state disk market. They show their ignorance and naivete by prefacing
every discussion of SSDs with a superficial analysis which compares the cost per
byte of storage between flash and hard disk drives. That's the wrong answer to
the wrong question. And it's far removed from why the SSD market is racing to
become a multi billion dollar market seemingly in blithe ignorance of the cost
per byte proposition.
This article tells you what's important to
users and the main applications in which SSDs are already being used and new
applications where they will be used in the next 3 years. ...read the
article, Solid State Disks | |
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