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Peterborough, NH February 7, 2000 /ActivMediaresearch.com/

Today's Online Shoppers Turn to Brands They Know - Dispels the Claim that Consumers Will Search for New Sources

- Online markets for Fashion & Style products (F&S) awoke in 1999, and promise to have a fabulous season in 2000. An influx of traditional mainstream shoppers to the Web in the past year has been encouraged by arrival of traditional mainstream marketers who are no longer merely testing the potential for online sales. Companies like JC Penney's just closed a $100 million e-commerce season for 1999, up 370% from 1998's meager beginnings. The result, across all F&S categories, is a $4.2 Billion online marketplace that still represents only 1.3% of the total $325 Billion spent for these goods in the U.S. Clearly, the potential for online markets in Fashion & Style merchandise is huge.

A new study by ActivMedia Research dispels and disputes traditional wisdom that all online markets online are alike, that all consumers only seek bargains or novelty, or that "first-mover" advantages are the key to long-term success in major online markets. The new data indicates that in online Fashion & Style markets, today's online consumers buy from names they know and trust in the offline world, and that branding and brand equity play a major role in certain online markets.




INDIAN WELLS, Calif., February 7, 2000 /Kerbango.com/

World's First Standalone Internet Radio Unveiled by Kerbango Plays AM/FM Radio and Thousands of Internet Radio Stations from Around the World

- Delivering on its plan to boost the popularity of Internet radio, Kerbango, Inc. today unveiled the world's first standalone Internet radio at the technology industry's premier product-launch forum. The Kerbango radio looks like a stylized, decorator-version of an AM/FM radio, and it provides all the features that are typically expected from such a radio. Using an embedded version of RealNetworks® RealPlayer® G2, the Kerbango™ Internet Radio also makes it easy to find and tune-in to the thousands of radio stations around the world that are reaching new audiences by broadcasting their audio content on the Internet. The Kerbango radio also plays audio content from Internet-only broadcasters.

According to Arbitron, 11 million people in the United States are listening to Internet audio on their PCs, where they can listen to Internet-based audio on their own schedule, listen to programs that aren't available on their local radio stations, and create a personalized playlist of programs. Capitalizing on the growing demand for Internet-based radio programming, Kerbango is the first solution that dramatically expands the reach and usefulness to all areas of the home, and to the broad population of consumers. The listener no longer has to be near a PC in order to select and listen to audio content. In addition, Kerbango is designed to eliminate the need for computer or software expertise — it simply works.




UK, 7 February - /Web-com.co.uk/

- Webcom 2000 is the UK's leading event dedicated to e-commerce, intranets and extranets. Taking place from 18 – 20 April at Olympia 2, London, Webcom 2000 aims to help visitors discover the key to web commerce success.

Editor's note:- let's hope that their exhibitor's don't tell you using flash on your web site to put off over 90% of viewers is a really cool idea.




Mountain View, CA, February 3, 2000 /UpShot.com/

UpShot.com User Base Shoots to Over 33,000

- Demonstrating its leadership position in providing hosted sales force automation solutions over the Internet, UpShot.com™ today announced it has signed up more than 33,000 subscribers to its Web-based service. Since its launch in August 1999, UpShot.com has become the sales management solution for an ever-increasing number of small businesses that want superior ease of use, robust features and full-strength data security but do not want to invest in a complex computing infrastructure. UpShot.com has married its award-winning application technology and a simple, easy-to-learn user interface with an ASP (application service provider) delivery model that enables a company to be up and running in as little as a single day.

"What we're doing is democratizing sales automation software," said UpShot.com President and CEO Keith Raffel. "Instead of hiring a system integrator to move in with you for six months-or spending several thousand dollars on a program that you have to stuff down your sales team's throat-small businesses can try something that's fun and easy to use. At UpShot.com, we offer productivity tools that fit the way salespeople want to work. And the cost comes to a dollar per user per day. What sales person isn't worth that? It's the deal of the century."




PALO ALTO, Calif. - Feb. 3, 2000 /AGENCY.COM/

Sun Microsystems Teams With AGENCY.COM to Deliver End-To-End E-Business Solutions to Corporate Clients

- Sun Microsystems, Inc. and AGENCY.COM, LTD. are completing final plans as part of Sun's new eIntegration Partner Program, aimed at helping corporate customers seize emerging e-business opportunities, the companies announced today. "Our customers are demanding e-business solutions that truly meet their end-to-end needs around the world, said Joe Womack, vice president of Americas eSun & Channel Sales at Sun Microsystems. "AGENCY.COM offers its customers expertise from back-end integration to strategy to creative execution and post launch promotion, all of which are critical to succeeding in this competitive environment. Their understanding of our channel and ability to optimize business for the Sun family of channel partners makes this a special addition to our overall coverage model."




UK February 03, 2000

Content Master - A New Name in Technical Information for the IT Industry

- February 2000 sees the launch of a new technical authoring company. Content Master Limited specialises in the production of high quality IT technical content ranging from complete instructor-led training courses to technical updates for publications and seminars. Content Master Limited was founded to service the increasing demand for leading edge IT technical content. Through a team of principal technologists the Company can offer expertise in a range of different areas. The Company's current customer base includes large vendors such as Microsoft for whom some of Content Master's staff are acting as subject matter experts, programme managers and instructional designers. "Content Master is a great source of quality training content on Microsoft technologies," said Steve Elston, MSDN Training Product Unit Manager




3rd February /IT-Analysis.com /

Traditional Business struggles with Internet

- The chances are that the key question facing organisations in the 21st Century is what to do with the Web. The answer to this however is a difficult one. For the new breed of business, the Internet business, it is essentially a 'no-brainer', the web is what the web does and the company must roll with it. But for the traditional bricks and mortar organisation with its antiquated business model, the solution isn't quite as simple. See article.



Detroit, Michigan, February 2 , 2000 /Sourcewire/

Motorola and IBM Partner to Help Automakers Put the Wireless Web on the Road

- IBM and Motorola are joining forces to accelerate the technology that will help automakers bring a variety of wireless and Web-based services to drivers and passengers worldwide. Announcing their strategic relationship today, the two companies will work together to provide the end-to-end resources that will help car makers offer next generation products and servicesto their customers. "Working together, IBM and Motorola will jump-start what is expected to be a large market opportunity for automakers to develop stronger, long-term relationships with their customers. Car makers will be able to offer a variety of services to their customers that continue to add value to the driving experience long after the purchase of the car," said Mark Bregman, General Manager of IBM's PervasiveComputing Division.



Palo Alto, Calif., Feb. 1, 2000 /HP.com/


HP Spins Off DeepCanyon

- Hewlett-Packard Company today announced it is spinning off DeepCanyon, a multidimensional, innovative Web resource for marketers. HP, in keeping with its inventive spirit and e-services initiatives, is exploring numerous creative, new business approaches to provide customers the best Web-based solutions. This strategic maneuver, and HP's initial financing of DeepCanyon, represent HP's strong belief in the DeepCanyon Web site's continued success and the viability of its business model in a new market category. HP will maintain an equity position in DeepCanyon.



today's news etc from MarketingViews
Other news on this page

Today's Online Shoppers Turn to Brands They Know - Dispels the Claim that Consumers Will Search for New Sources

World's First Standalone Internet Radio Unveiled by Kerbango Plays AM/FM Radio and Thousands of Internet Radio Stations from Around the World

Webcom 2000

UpShot.com User Base Shoots to Over 33,000

Sun Microsystems Teams With AGENCY.COM to Deliver End-To-End E-Business Solutions to Corporate Clients

Content Master - A New Name in Technical Information for the IT Industry

Traditional Business struggles with Internet

Motorola and IBM Partner to Help Automakers Put the Wireless Web on the Road

HP Spins Off DeepCanyon

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