BOSTON, MA —
December 12, 2000 — / Aberdeen Group /
CRM@Aberdeen
Research Service Examines Customer Relationship Management (CRM)
Aberdeen
Group, a leading provider of technology market consulting and research, today
introduced CRM@Aberdeen, a new full-service CRM research offering. Delivering
primary survey research, Aberdeen publications, and inquiry service,
CRM@Aberdeen provides thought-leadership and market analysis for the Customer
Relationship Management market.
"Customer Relationship Management continues to be one of the
fastest growing and most dynamic software markets today," said Christopher
Fletcher, Vice President of Aberdeen's CRM practice. "CRM accounted for
more than $10 billion in software, platform, and systems integration investments
in 2000, and Aberdeen is projecting a total CRM market of more than $22 billion
by 2003. Aberdeen's research indicates that CRM technologies are considered a
top investment priority by 'C-level' executives across a wide range of
industries."
Editor's note:- I found the press release misleading because as
far as I could see there was no useful free information on this site, and the
press release suggested something more tangible. However, they do have a report
Customer
Relationship Management: Year 2000 which costs $1,500, and other pay for
view info which may be of interest.
UK, December 8, 2000 - /
Downes Strategic Marketing /
New CRM Resource
Page
- We've added a new
CRM resource page
to this site which includes CRM portals, CRM job sites and other useful links.
It was extracted by datamining the news stories which have been running on this
site during the last year.
DSM is currently running upto 2 CRM courses
each week for our business partners, and we'll see if we can get some feedback
from course delegates about other CRM resources to add.
Editor's
comment:- my own personal preference is for sites or articles which you can
access without logging-in and opening the door to unlimited spam.
Email me with suggestions.
Newton, MA, December
5, 2000 — / Account4 /
Account4 and Aspire
Solutions form Alliance to Deliver Professional Services Automation Software
Through an ASP
- Account4, a leading provider of Web-based
professional services automation (PSA) software, announces a strategic
partnership with Aspire Solutions, LLC, a full service application service
provider (ASP) of business application software. According to the terms of the
agreement, Aspire will host and support the Account4® solution in a true ASP
environment. This Account4 ASP model offers service organizations seeking a PSA
solution an alternative to implementing, administering, and maintaining an
installation on-site. The solution will be available to users on a subscription
basis.
Aspire currently provides applications from leading players
such as Siebel (Sales Force Automation), Great Plains ( Enterprise Resource
Planning), and Firstwave (Customer Relationship Management). These types of
applications, when combined with Account4, make it possible for growing
companies to fulfill all of their e-business needs with one provider.
WESTFORD, MA, DECEMBER 5,
2000 - / TechMarcom /
Marcom Outsource Targets
Techs Reducing Marketing Costs: Agency Launches Project-Based Marketing
Communications
TechMarcom, Inc. -- a suburban Boston independent
tech PR agency -- today announced its new
Marcom Outsource service,
enabling cash- and time-strapped technology companies to outsource project
assignments to senior PR and marketing practitioners for a fraction of the cost
of traditional models.
Marcom Outsource provides a full range of services on a project or
hourly basis, and does not require the large retainers and long contracts
demanded by most tech agencies. Companies can simply outsource what they need -
when they need it, without making costly, long-term commitments to agencies or
new hires, and without risking burning out existing/remaining staff. Marcom
Outsource can supplement existing in-house departments or agencies facing budget
and staffing cuts, and provide extra support to growing companies unable to find
quality marketing personnel.
Marcom Outsource has formed a strategic network of graphic artists,
tech writers, ad agencies, direct mail, market research, and venture capital/
investment firms to offer a full array of services on an a la carte basis.
Marcom Outsource will function as project manager, and clients have the option
of being billed directly by outside vendors, with no agency markup.
Editor's note:- see also our directory
PR agencies
December 4, 2000 /
IDC /
Despite Death Knell, Channels Are the Life
of Software Sales
- The death knell for channels is ringing once
again. Application service providers (ASPs), financial difficulties involving
the PC integrator model, and the expanding Internet are forcing companies to
reevaluate the way they conduct software business. However, this reevaluation
doesn't mean new models will replace traditional channels. In fact, according to
IDC, channels will continue to play a major role in worldwide software
distribution, helping end-user software spending increase at a 15% compound
annual growth rate (CAGR), from $169 billion in 1999 to $343 billion in 2004.
"The emergence of new models often causes market observers and
participants to prematurely discount the role the channel plays in their
evolution," said Steve McHale, director for IDC's Software Partnering and
Alliances program. "In the ASP model, for example, people often forget
about the need to actually sell the rented software service and assume new
technology automatically provides entry into markets. However, the reality is
the ASP market's ability to engage and enable the traditional channel is
critical to its longer-term growth."
According to IDC, the three primary software markets - application
solutions, application development/deployment, and system infrastructure
software - will increase their reliance on indirect channels. By 2004, indirect
sales will make up 44% of the software market. Of the three markets, application
development/deployment indirect sales volumes will grow the fastest, with a
1999-2004 CAGR of 21%. By comparison, the software markets' combined CAGR is 16%
during the same period. IDC believes the single-tier resale outlook is
positive. In North America, product revenue through value-added resellers,
system integrators, consultants, and dealers is expected to grow from $16.3
billion in 1999 to $37.5 billion in 2004.
"The growth is expected
to be moderated as vendors move more of their direct relationships with
resellers over to management by distributors, although the pace of this
transition will be determined largely by distributors' investment in supporting
more complex software products," McHale said.
Information like the above can be found in IDC's report Worldwide and
North America Software Sales Channels Forecast and Analysis, 1999-2004 (IDC
#W23146).
Ediror's note:- see also my article - SPARC resellers - are
they important? Do we really need them? Resellers were important in the
development of the SPARC market in the 1990's. Will the web change that?
VANCOUVER, CANADA -
December 4, 2000 / PRWeb /
New Internet Company
Sells PR Secrets for the Price of Lunch
- As the Internet's first true do-it-yourself public relations
company, PRMadeEasy.com today began
selling PR tools and advice for a fraction of the cost of a consultant's
one-hour rate. While a senior PR consultant can charge up to $250 per hour,
PRMadeEasy.com's introductory subscription is about $8 a month ($99.95 per year)
and gives users unlimited access to more than 50 practical, step-by-step guides
and
training courses
including:
- Generate headline-grabbing news releases
- Avoid being misquoted in the media
- Create a crisis communications plan
- Talk to the online media
- Publicize special events
DAKOTA DUNES,
S.D.- Dec. 4, 2000 - / BUSINESS WIRE /
A New
Study by PC Pitstop Shows Free ISPs are Rising and Claim a 4% Share of the
Internet Market
- A new report by PC Pitstop
LLC analyzes more than 300,000 PCs over the last six months and indicates
that free, ad-banner-waving ISPs continue to grow in popularity and usage, while
pay giants AOL and MSN hang on to their significant leads in the market.
The most recent PC Pitstop report, which examines the leading free
ISPs FreeInternet.com, NetZero, BlueLight and 1stUp.com, finds that
approximately 4% of Internet customers use a free ISP to connect to the Web. Six
months ago, less than 2% tapped a free ISP.
The analysis measures
market share by examining which ISP is actually running when a PC is analyzed at
PC Pitstop's Web site--a metric that only PC Pitstop can provide. The report
also gathers data on which ISPs are simply installed on a user's hard drive (and
may not necessarily be running).
The
PC Pitstop study also
examines each ISP's connection performance and stake in the broadband bandwidth
market. Not surprisingly, the average customer's connection speed for free ISPs
is between 28.8Kbps and 56K. However, the study reports that neither MSN nor AOL
claim much of a share in the broadband Internet market, either--with an
overwhelming majority of customers dialing up at under 60kps.
The
UK is more advanced than the US in the take up of free internet access, where
the free penetration figure would be a multiple of that quoted above. That's
because ISP's in the UK can earn a percentage of the local call charge back from
the telco, BT, which still has a monopoly on the last mile of cabling in most
locations. In my own experience there is no difference between the performance
of the free and fee based services which I use for ISDN. The fee based system
provides more convenient international access, and my guess is that fee based
systems will endure for some time, until premium content providers can share
micropayments other than banner ads with the internet connection utilities.
Then, all connections will be free.
LOUISVILLE,
Ky., Dec. 4 / PRNewswire /
TechRepublic
Launches CRMSuperSite
- TechRepublic announced today the launch of
the
CRMSuperSite which, it claims is the
Web's most comprehensive customer relationship management (CRM) resource.
The CRMSuperSite gives TechRepublic members access to information
and an in-depth analysis of the CRM industry. It also provides tools for IT
professionals involved in CRM to help them be successful in their careers.
today's news etc
from MarketingViews |
Other news on this page
CRM@Aberdeen
Research Service Examines Customer Relationship Management (CRM)
New
CRM Resource Page
Account4 and Aspire Solutions form Alliance to
Deliver Professional Services Automation Software Through an ASP
Marcom
Outsource Targets Techs Reducing Marketing Costs: Agency Launches Project-Based
Marketing Communications
Despite Death Knell, Channels Are the Life of
Software Sales
New Internet Company Sells PR Secrets for the Price of
Lunch
A New Study by PC Pitstop Shows Free ISPs are Rising and Claim a 4%
Share of the Internet Market
TechRepublic Launches CRMSuperSite
earlier news
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