NEW YORK -
April 18, 2000 /BUSINESS WIRE/
Internet
Advertising Revenues Soared to $4.6 Billion in 1999
- Eclipsing the
growth of television in its first five years as a viable advertising medium,
Internet advertising revenues continued their rocket ride in 1999, once again
more than doubling reported revenues over the previous year's growth, ending the
year at an impressive $4.62 billion.
The Internet Advertising
Bureau's (IAB) Internet Ad Revenue Report, conducted independently by
PricewaterhouseCoopers also reported
that 1999 online advertising revenue grew 141 per cent over the $1.92 billion
reported for 1998, with the fourth quarter growing to $1.7 billion, a 161 per
cent increase over the same quarter for 1998. "Growth measured in
billions of dollars is certainly terrific news for the Internet economy. No
longer are advertisers and marketers asking why they should advertise
online, they are now asking how big a part of their budgets they should
devote to online exposure," said Rich LeFurgy, Chairman of the Internet
Advertising Bureau.
According to the report, the categories which lead online spending
during the fourth quarter were consumer-related (31%), financial services (17%),
computing (16%), new media (12%) and business services (7%). For the full year
of 1999 these categories accounted for 30, 19, 19, 6 and 7 per cent
respectively. Banner advertisements continue to be reported as the predominate
type of advertising, accounting for 53% for Q4, 56% for the full year,
sponsorships at 25% for Q4, 27% for the full year, interstitials at 4% Q4 and
full year, email 3% Q4, 2% full year, and other rounding out the category at 15%
Q4, 11% full year.
Conducted by the New Media Group of PricewaterhouseCoopers on an
ongoing basis, with results released quarterly, the "Advertising Revenue
Report" was started by the IAB in 1996, and represents data from more than
200 companies representing over 1200 Web sites. The results reported are the
most accurate measurement of online advertising revenues since the data is
compiled directly from information supplied by companies selling advertising on
the Internet. All-encompassing in nature, the survey includes data concerning
online advertising revenues from Web sites, commercial online services, free
e-mail providers, and all other companies selling online advertising.
London - 18th
April 2000 /The Source/
US & Them: How
Internet Usage in the USA Compares With Europe?
-
NetValue, published its first panels'
figures in the United States at the Internet World salon in L.A. NetValue
provides an integrated view of how the Internet is actually used from a directly
observed consumer perspective. The results allow, for the first time, an insight
into how the Web, Internet chat, e-mail, instant messaging, streaming media and
all other Internet applications fit into the usage patterns of consumers. In
doing so, NetValue is the only company to give a world-wide picture of what
Internet users are really doing online.
The following data is derived from NetValue Internet Observatory data
in the United States, the UK, France and Germany. Internet usage is derived from
home user panellists for the month of February 2000.
- More users online in the UK than in France and Germany
- American women spend more time surfing and visiting e-commerce sites than
European women
- More male surfers in the UK visit e-commerce sites than men in USA, Germany
and France
- Online applications and tools are not being as widely adopted in the USA as
in Europe
HOW MANY PEOPLE ARE ONLINE?
The UK is leading the way in Europe with over 6.4 million households
connected to the Internet, representing 27% of the UK population. Germany comes
next with 7.1 million households (20.7%), followed by France with almost 3
million households online (12.1%). The USA remains way ahead in terms of
Internet penetration with 50.5 million households connected (48.7% of the US
population).
Editor's notes:- for more info see their
web site. I can throw into the pot my
own observations that the net abhors a vacuum, and that web buyers will
go to the source which best meets their needs irrespective of geography. That's
why UK based computer resellers who have been tardy about using the web are
gradually losing business to US companies which have discovered that it's not
too complicated to add a UK mains lead and keyboard, a fact which grey importers
have known for several decades.
NEWTON, Mass.--
April 18, 2000 /XpressPress/
Industry's First
B2B E-Marketplace for Internet Business Services Launches Today
-
Newmediary.com, Inc., an innovator in
the B2B Internet business services market, today launched its Web site, the
first comprehensive online marketplace dedicated to Internet-related business
services from Web site design, hosting and e-commerce providers to
Web-savvy law firms, PR agencies and consultants. The site launch marks the
culmination of a period of extensive research about thousands of New Economy
companies. Newmediary.com provides the tools and market intelligence required by
buyers and vendors of Internet business services to efficiently enter informed
business partnerships.
PORTLAND,
Maine, April 17 /PRNewswire/
Are You a Marketing
Sinner or Saint? MarketingAngel.Com Provides Quiz & Content on Marketing
Topics for Small Business Owners
- McCallMedia & Marketing, Inc., a marketing, public relations
and business communications agency, has created a new Web resource for
marketing, public relations and advertising.
MarketingAngel.com provides a
searchable database for several marketing topics, including design, media,
public relations and copywriting. Visitors can test their marketing knowledge by
taking a nine-question
interactive quiz.
McCallMedia & Marketing, Inc. president
Kimberly McCall created the Web site to respond to strong feedback from her "Maine
Media & Marketing" column on the award-winning business site,
MaineToday.com. "I receive a large volume of e-mail from small business
owners who need help with their marketing, but don't have money to hire a
consultant or agency," said McCall.
"MarketingAngel.com
provides a free resource for business owners, marketing professionals, and
anyone looking to learn more about marketing's function in a business plan."
Topics found on MarketingAngel.com range from "10 tips to marketing
success," to "How to create a logo."
Those taking
the MarketingAngel.com quiz will get their answers tabulated to earn a score
ranging from "Marketing Saint" to "Marketing Sinner."
NEW YORK,
NY - APRIL 17, 2000 /INB/
internet.com's
ISP-Planet.com Creates List of Internet Lawyers to Offer ISPs a Solution to
Potential Problems
- Finding an ISP-savvy lawyer just got easier.
The recently launched
List of ISP
Lawyers, from ISP-Planet.com, is a one-stop resource for Internet Service
Providers who are looking to navigate the world of Internet business with a
qualified lawyer at their side. ISP-Planet.com, a news and information Web site
for ISPs, has created this list of user-submitted lawyers with Internet
expertise in an attempt to make the search for an ISP lawyer easier for small
ISPs. The list is comprised of lawyers from around North America, as well as
several international locations.
In addition to being able to find an ISP lawyer, the list contains
links to additional resources that will help ISPs with the process of acquiring
a lawyer who's right for their needs. There are links to Martindale-Hubbell's
online Lawyer Directory, legal glossaries, the FCC and the Federal legislature.
"There
is a need for more than a simple list of lawyers," said Ted Stevenson,
Managing Editor of ISP-Planet.com. "ISPs need legal expertise in lots of
areas. For some, it's help navigating the shoals of government regulation. For
others, it's making the transition from ISP to CLEC. For many, it's just basic
service-provider business stuff like Acceptable User Policies and contracts with
upstream providers."
The lawyers on the list are experts in
multiple key areas, including: Intellectual Property, General Regulations,
General Business Issues, Venture Capital, and Merger and Acquisitions. According
to Alex Goldman, Associate Editor at ISP-Planet.com, "We plan on adding a
sixth category: CLEC. The CLEC market is booming, and we'd like to be able to
offer the ISPs the process of becoming CLECs all they help they need."
LOS ALTOS,
CA.- April 17, 2000 /BUSINESS WIRE/
Web, Email,
Fax, or Snail Mail? New Content Distribution Management Solutions from SGLC Let
You Reach Customers in Any Format They Prefer
- Stanford Global Link Corporation
today introduced three new content distribution solutions based on its
patent-pending communications technology. The three solutions, EnterpriseCDM,
AccessCDM, and InfocastCDM, all allow companies to retrieve information from any
format and distribute it to their customers, partners, and suppliers in any
format the recipients prefer.
"We are committed to providing
our clients with the flexibility to communicate in ways that improve their
customer relations and streamline their business processes," said Tony
Bennett, Vice President of Marketing and Sales at Stanford Global Link
Corporation. "Our technology provides an easy, seamless way for our clients
to convert information from one format to another and deliver it anywhere in the
world."
- EnterpriseCDM, the most highly integrated of the three new solutions,
offers a powerful, cost-effective way for medium and large businesses to
implement mass document customization and delivery for large audiences. It
streamlines the merging of client-specific data into standardized document
templates for applications such as invoicing, rate quotation delivery, and
targeted direct marketing programs.
- AccessCDM is an HTML content distribution management solution that allows
companies to send Web-based information to customers, suppliers or business
partners anywhere in the world via email, fax, or traditional mail. This
solution allows SGLC clients to leverage the content created for their Web sites
and eliminates the need to duplicate this information in costly print versions
that quickly become outdated
- InfocastCDM is an easy-to-use Web-based content distribution management
solution that allows companies to instantaneously distribute documents to
thousands of recipients in any format they prefer - email, fax, or traditional
mail. When integrated into a client's existing Web site, the solution allows
users to distribute information to large audiences with just a few clicks of a
mouse. It is an ideal way to streamline important communication processes such
as media relations, investor relations, customer relations, and targeted
marketing campaigns.
Stanford Global Link Corporation, a leader
in developing technologies for effective content management, specializes in
helping companies leverage information to streamline their critical business
processes. The company serves clients worldwide from its Silicon Valley
headquarters and fifteen additional locations in Asia, Europe, and Central
America.
today's news etc
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Other news on this page
Internet
Advertising Revenues Soared to $4.6 Billion in 1999
US & Them: How
Internet Usage in the USA Compares With Europe?
Industry's First B2B
E-Marketplace for Internet Business Services Launches Today
Are You a
Marketing Sinner or Saint? MarketingAngel.Com Provides Quiz & Content on
Marketing Topics for Small Business Owners
internet.com's ISP-Planet.com Creates List of Internet Lawyers to
Offer ISPs a Solution to Potential Problems
Web, Email, Fax, or Snail
Mail? New Content Distribution Management Solutions from SGLC Let You Reach
Customers in Any Format They Prefer
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