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SCOTTSDALE, AZ, April 12, 2000 - /SalesLogix/

SalesLogix extends reach into European eCRM market with German-language version of SalesLogix2000

- SalesLogix Corporation, a leading provider of contact management and electronic customer relationship management (eCRM) software, today announced the availability of a German-language version of SalesLogix2000. German-speaking users of SalesLogix2000 can take advantage of eCRM features such as contact management, scheduling, and opportunity management in German.

With more than 200 European customers, SalesLogix already has a solid core of clients in the second largest CRM market in the world, as estimated by AMR Research. AMR also estimates revenues in the European CRM market will grow to nearly $1.5 billion this year. The German-language release of SalesLogix2000 is expected to increase sales in Germany, Europe's second-largest software market, and to accelerate the adoption of SalesLogix products by international firms with German-speaking operations.




BILLERICA, MA - April 11, 2000 - TrainingNet

TrainingNet kicks off worldwide expansion initiative with the acquisition of U.K.'s largest training resource

- TrainingNet announced today that it has surged ahead in the international training marketplace with the acquisition of The Graduate Group, owner of the United Kingdom's leading B2B e-commerce training resource, The National Training Index. This acquisition establishes TrainingNet's global presence with the addition of the National Training Index's base of over 130 online corporate customers – including such leading companies as British Aerospace, Ernst and Young, British Airways and America Online U.K – and some 2,000 training providers included in the Index. It combines the English-speaking world's two largest training markets, allowing TrainingNet clients instant access to the greatest selection of training resources addressing the needs of corporations.

Also today, TrainingNet announced it has acquired another U.K. company, Trainers Village, a Web-based registry of information technology trainers. The Trainers Village acquisition enables TrainingNet to offer training providers instant access to the skills of more than 1,600 freelance independent trainers in subjects ranging from UNIX engineering to C++ programming to Microsoft certification.

Today's announcements are the first moves in TrainingNet's plan to bring the most comprehensive B2B e-commerce training marketplace to a worldwide audience. The company has raised more than $46 million to execute this strategy through acquisitions and product development.

"The training market is highly fragmented in terms of providers, content and quality," said Peter L. Martin, vice president of Equity Research at Jefferies & Company. "TrainingNet's efforts to bring coherence to this international market is a tremendous operating strategy and huge competitive advantage. There are too many providers for any company to keep track of, never mind evaluating quality and calculating return on investment. Companies, especially multinationals, need a single source to find and buy training if they want to manage it as a strategic asset." TrainingNet gives corporate training managers a single place on the Web to find, evaluate and buy the training their employees need from a network of more than 1,200 U.S.-based training providers.




NEW YORK, NY - April 10, 2000 /INB/

25 Sites Honored in Best of Web Digest for Marketers

- Today marked the release of the "Best of Larry Chase's Web Digest For Marketers" (WDFM) fifth anniversary issue. WDFM is a free fortnightly email newsletter. All 25 reviews of the sites honored are at http://wdfm.com where you can also subscribe to the free email newsletter.

"Unlike the early days, today's sites need beaucoup substance to get noticed by us, or the target audience, for that matter," observed publisher Larry Chase. "How much a site values your time is key, no matter if you're buying, selling, publishing, or networking," Chase continued. "We think of it as 'Time Branding' ­ the amount of time one is willing to spend to learn about you," Chase concluded.




SCOTTSDALE, AZ - April 10, 2000 /BUSINESS WIRE/

SalesRepCentral.com Expands Successful Web Portal Marketing Strategy

- SalesRepCentral.com Inc. announced today it is expanding its marketing strategy, targeting Web portal users registered as sales/marketing professionals and executives. Web marketing for the month of April will consist of an additional 6 million banner ads and the start of SalesRepCentral's Web advertising on the Alta Vista Web portal.

SalesRepCentral.com is the Internet's first online sales B2B community designed to provide a comprehensive portal of resources that meets the daily needs of professional sales representatives, corporate executives, and business managers and owners. SalesRepCentral.com's new Web site features 10 content "Channels" offering exclusive products and services to make the daily tasks of the outside sales professional easier. Other benefits include member discounts, industry news, job searches, networking and sales lead generation opportunities, and a SalesRepCentral.com loyalty program.




today's news etc from MarketingViews
Other news on this page

SalesLogix extends reach into European eCRM market with German-language version of SalesLogix2000

TrainingNet kicks off worldwide expansion initiative with the acquisition of U.K.'s largest training resource

25 Sites Honored in Best of Web Digest for Marketers

SalesRepCentral.com Expands Successful Web Portal Marketing Strategy

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