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the Top 10 SSD OEMs in Q1 2008

Editor:- April 2, 2008 - STORAGEsearch.com today published the 4th edition of - "the Top 10 Solid State Disk OEMs."

Covering the quarter ending March 31, 2008 - the article also looks at market milestones and comments on changes since the earlier quarters.

Inevitably - over 60 SSD oems couldn't make it into the top 10 SSD list (and that includes enterprise rackmount SSD wannabe EMC which lay just outside at #11.)

If you're choosing SSD suppliers or strategic partners - this is the must-see predictive list of the top companies that matter - based on hundreds of thousands of readers searching for SSD content on the site rated most highly by SSD companies themselves. ...read the article

iSCSI Wannabe Wasabi Names VP Marketing

Norfolk, Virginia - February 19, 2008 - Wasabi Systems today announced that Kirk Roller has joined its ranks as Senior VP, Worldwide Sales and Marketing.

Formerly President and COO of Emulex, Kirk's extensive background in the storage industry helped put Emulex on the map while boosting Fibre Channel HBA revenues from $3M to over $400M.

Kirk brings more than 20 years of executive management expertise to Wasabi's executive team and is excited about the opportunities in the iSCSI market and is looking forward to partnering with leading resellers to reach a market that is presently growing over 100% each year.

Prior to Emulex, Kirk held various sales and management positions with Compaq, Interconnections, and Thomas-Conrad. He is presently based in Wasabi's newly opened Dallas sales office. ...Wasabi Systems profile, Storage People

Samsung Defragments its SSD Web Marketing

SEOUL, South Korea - December 10, 2007 - Samsung Electronics Co., Ltd. today announced the launch of its SSD microsite.

This contains datasheets, articles and news about Samsung's SSDs in one portal. ...Samsung profile

Editor's comments:-
solid state disks are a strategic market for Samsung who wants to become the biggest supplier in the market.

In the past Samsung's web presence has been a disaster area making it difficult or impossible to follow storage related themes using the fragmented content which Samsung threw at the web. The new microsite is an improvement - but still below average compared to most storage vendor websites. For example the only crossover between the SSD site and Samsung's other storage products is a small link to its home page.

Storage PR Agency of the Year 2007

Editor:- October 29, 2007 - STORAGEsearch.com today named A3 Communications - Storage PR Agency of the Year 2007.

The award recognizes the outstanding quality of client-editor interface by A3 Communications in the past year.

"I work with thousands of content contributors" said STORAGEsearch.com's Editor Zsolt Kerekes. "Effective PR Agencies are a helpful tool in getting the right content to my readers. Sometimes I'll miss the significance of a news story when I see it first time round on my screen. Follow up from intelligent agencies which understand the market can sometimes make me reevaluate my snap decisions. PRs who respond quickly to requests for follow up info - help me, their clients and readers. Many other agencies do all those things too - but this year the work of Federica Monsone founder of A3 Communications was outstanding."

In 2005 the award was given to JPR Communications. In 2006 no award was made, because although the overall quality of PRs in the industry had risen, the "best" was too close to call between several agencies.


QED Connect Zaps SPAM for I/OMagic's Marketers

NASHUA, NH - October 3, 2007 - QED Connect, Inc. today announced it has won a contract with I/OMagic Corp.

I/OMagic selected QED's all-inclusive Omni Manager as a way to acquire essential security technologies in one hosted package and avoid the high costs of installing and managing multiple packaged software products.

"We had severe spam issues that were preventing us from operating our business efficiently. Employees were wasting hours sifting through junk e-mail, and an IT staff that's busy enough already was draining resources trying to keep it all under control," said John McLean, IT Manager for I/OMagic Corp. "Within 2 days of its implementation, Omni Manager had filtered out over 30,000 spam messages. This is an affordable, all-in-one tool that enables us to benefit from the latest Internet and e-mail security technologies - without me having to buy, install and manage a myriad of boxed security products." ...QED Connect, ...I/OMagic profile, Storage Security, Removable Storage

Objective Analysis Publishes SSD Market Report

DUBLIN, Ireland - September 11, 2007 - Research and Markets announced the availability of a major new SSD market report written by Jim Handy founder of Objective Analysis called - "the Solid State Disk Market: A Rigorous Look to their offering."

SSDs are poised to disrupt the hard disk drive market. Is this likely to happen? What will drive SSDs into acceptance? What will hinder their deployment? What is the impact to the NAND and the HDD markets?

This study covers the SSD market in depth, covering all players in great detail, and thoroughly evaluating end markets and market motivators. This study's rigorous approach clarifies key points and success factors to help readers understand the opportunities as well as the pitfalls that await all participants.

The 110-page study ($5,000 approx) is based upon exhaustive interviews with buyers and sellers of SSDs, as well as their suppliers and other key players in the market. This report covers all sides of the SSD equation including important market drivers and cost analysis history and projections, along with information from makers of HDDs about their plans to counter any market share loss threatened by the advent of the SSD. It looks into every aspect of the SSD market - market sizing, PC vs Industrial/Military markets, forecasts by application, company-by-company competitive analysis, Key user surveys, etc. There is no study even like it in the market today. ...Objective Analysis profile, storage market analysts

Editor's comments:-
I've read this report and think it's a solid introduction to anyone who is thinking about partnering with a solid state disk company or entering the flash SSD market.

RAM versus Flash SSDs - War for the Datacenter Core

Editor:- August 20, 2007 - STORAGEsearch.com today published a major new article on the SSD market called - "RAM versus Flash SSDs - which is Best?"

We've been writing for years about the subject of hard disks vs flash SSDs. There's a lot of consensus now about which technology will prevail in the disputed application slots for a single drive.

The next multibillion dollar war in the SSD market will be for domination in the high performance rackmount server acceleration space.

Hard disks will retain no finger holds in this war - even if the price of a hard disk drops to zero. Sorry guys. Hanging onto the hard disks in your hot server core will kill your company - because they will make your business applications too slow, too expensive and too unreliable. Outside the core... as bulk content storage or disk to disk backup is another matter, for another article.

The SSD server core war will be internecine - one type of solid state storage versus another. The title of this article " "RAM versus Flash SSDs" is misleading because there are many distinctly different products fighting under each similar looking flag. With specially written features from the world's leading SSD companies - this article will change the way that you think about SSDs in enterprise server applications. 2007 will be seen as the Year of SSD Revolution. ...read the article, ...75 more articles about Solid State Disks

STORAGEsearch.com Publishes 2.5" SSD Guide

Editor:- June 13, 2007 - STORAGEsearch.com today published a new directory of 2.5" solid state disks.

It provides a summary and quick links to nearly 100 SSD models from 24 oems actively marketing SSDs in the 2.5 inch form factor, including new products launched today.

The 2.5 inch form factor is the hottest part of the solid state disk market - with new oems entering the market every couple of weeks in the first half of 2007.

At stake are multibillion dollar market segments for 3 of the 4 primary applications described in detail in our SSD Market Adoption Model. These will add up to a $10 billion / year SSD market within a few years. The 2.5" form factor is the only size which straddles the wide range of SSD application slots. ...read the article

Children are Adopting Electronic Devices Earlier

PORT WASHINGTON, NY - June 5, 2007 - The average age at which children begin using consumer electronic devices has declined from 8.1 years in 2005 to 6.7 years in 2007, according to NPD Group's recently released report, Kids and Consumer Electronics Trends III.

The report, which provides insight into the penetration of consumer electronics in kids' lives today and how this has changed since the earlier 2005 and 2006 studies, measures device usage dynamics and trends.

On average, children begin using electronic devices at approximately 7 years of age with televisions and desktop computers showing the youngest initial exposure (about 4 or 5 years of age), and satellite radios and portable digital media players showing the oldest (about 9 years of age). Since the 2005 survey, by and large, virtually all of the various electronic devices register a decline in average age that the initial use occurs. Most notably, earlier product use is seen for DVD players and cell phones.

Interestingly, the average number of CE devices both owned and used by kids is down slightly compared to last year and in 2005, as are the number of households that own these devices. Moreover, close to 25% of households surveyed claimed to have made no electronics purchases during the past 12 months. ...NPD profile, Market research

History of the SPARC Notebook Market

Editor:- May 16, 2007 - SPARC Product Directory published a new article today on the SPARC Notebook Market.

There have been many twists and turns in this segment of the market in the 15 years since the first SPARCbook appeared from Tadpole Technology.

Marketing Views History - Archived Marketing News from the Vault

Archived marketing news - 2003

September

May

April

March

February


January



Archived marketing news - 2002

December

November

October

September weeks 1 - 3, week 4

August

July


June

May weeks 1 - 3, week 4,

April weeks 1 - 2, weeks 3 - 4,

March week 1, week 2, weeks 3 - 4,

February weeks 1 - 2, weeks 3 - 4,

January weeks 1 - 2, weeks 2 - 4,



Archived marketing news - 2001

December week 1, weeks 2 - 4,

November weeks 1-2, weeks 3 - 4,

October

September

July

June

May


April

March

February

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Archived marketing news - 2000

December weeks 1 to 4

November week 1, week 2, weeks 3, 4,

October weeks 1, 2, weeks 3, 4,

September weeks 1, 2, 3, week 4,

August,

July,

June - week 1, week 2, weeks 3- 4

May - week 1, week 2, week 3, week 4,

April - week 1, week 2, week 3, week 4,

March - week 1, week 2, week 3, week 4,

February - week 1, week 2, week 3, week 4,

January - week 4,

MarketingViews.com FAQs for connected IT marketers

Captain Feary recommends that you click here to see storage news edited by Megabyte the mouse
Captain Feary's contracts always included
the Splash! penalty clause - in which
marketing consultants agreed to walk the
plank and feed the sharks if their "so called"
Brilliant! ideas didn't work.
.
the Top 10 SSD OEMs in Q1 2008

iSCSI Wannabe Wasabi Names VP Marketing

Samsung Defragments its SSD Web Marketing

Storage PR Agency of the Year 2007

QED Connect Zaps SPAM for I/OMagic's Marketers

Objective Analysis Publishes SSD Market Report

RAM versus Flash SSDs - War for the Datacenter Core

STORAGEsearch.com Publishes 2.5" SSD Guide

Children are Adopting Electronic Devices Earlier

History of the SPARC Notebook Market
Disk to disk backup
Disk to disk backup on
STORAGEsearch
"I'm impressed by your new hotSTOR
disk to disk backup" said Megabyte to
Cheaperbyte . "Does it make coffee too?"
.
storage history Déjà Viewing Storage History

Editor:- Here are some examples of archived news stories from the month of April in years gone by.
2 years ago - April 2006 - Scott McNealy gave up the CEO hot seat at Sun.

I had first suggested that Sun might do better with a change of CEO way back in 2001. (Maybe that's why you don't see any Sun funded ads here any more.

...Later:- as Chairman of Sun McNealy is still heard from just as often in the web news. His comments are always entertaining.

Sun has consistently wasted many opportunities in the storage market for uniquely leveraging OS, CPU and storage architectures and apart from some legacy products now appears to be more like a shadow of storage things past rather than a beacon of storage's bright future.


3 years ago - April 2005 - IBM announced it would become a reseller for Network Appliance's NAS and ISCSI storage systems.

At the time I called this a "sound strategic move." and predicted that "This market will get too competitive for most manufacturers to stay in the race and make money."

...Later:- this was a good choice for IBM as events would prove.

In Q4 2007 IDC reported that Network Appliance was the ISCSI market leader with 19.6% market share. Meanwhile IBM was #2 in external disk storage systems overall (only a handful of points behind EMC.)


6 years ago - April 2002 - the judge ruling on the Hewlett family dispute with the HP-Compaq merger, ruled in favor of the company.

...Later:- a few day's ago (at the end of March 2008) I finished reading Carly Fiorina's book - Tough Choices.

I have to admit I was neutral to lukewarm about the HP-Compaq merger back in 2001/2. And I didn't know anything about Carly Fiorina or her background. But I did agree that HP needed a good shake up.

Having now read her book I think her biggest mistake was probably in not being ruthless enough in stirring the dust in the various HP mausoleums / business units.

And the part in her memoir which describes her early career brings back to mind the neanderthal climate for women working in high tech companies in the 1970s and 1980s. (My wife worked in semiconductor sales and marketing at that time - and also found much common cause in the book). Let's hope things are better now.
.
click to see profile for Napier
Napier is a full service media relations
and marketing communications agency
that offers a true pan-European approach.

editor proven - PR Agencies
.
Are MLC SSDs Ever Safe in Enterprise Apps?
This is a follow up article (published in March 2008) to the popular SSD Myths and Legends which, a year earlier demolished the myth that flash memory wear-out (a comfort blanket beloved by many RAM SSD makers) precluded the use of flash in heavy duty datacenters.

This new article looks at the risks posed by MLC Nand Flash SSDs which have recently hatched from their breeeding ground as chip modules in cellphones and morphed into hard disk form factors.
which technology to choose? - read the article It starts down a familiar lane but an unexpected technology twist (which arrived in my email while writing this article) takes you to a startling new world of possibilities. ...read the article
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Squeak! - Animal Brands and Metaphors in the Storage Market
Squeak! - Animal Brands and Metaphors in the Storage Market
Animal marketing metaphors are popular in service industries, but you'd be surprised how many companies have used animals in their marketing of data storage products and services.

The storage market was worth over $160 billion in 2006, and as it gets bigger - more companies will turn to animal brands to help differentiate their otherwise bland products and lend them artificial (or deserving) characters and virtues.

The idea behind this type of marketing is to suggest positive connotations so it's unlikely that anyone will choose to associate their products with gremlins. But you may be surprised by the population of the storage ark.

This reference articles lists all known companies who have furry marketing brands, and also includes some which are slimy, scaly and scary too. ...read the article, Mice in storage
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Stories on goblinsearch.com
  • Alexander Woyte and the Goblins

    In which the young Alexander is kidnapped by minions of the goblin king and we rediscover Jane Austen's long lost (and best) novel.

    ...And, in the end, when the Hunt comes to the rescue, we learn the important difference between Tolkien's orcs and Wessex goblins. Length:- 5,300 words.

  • My Pact with the Goblin Queen

    This is a horror story based in modern day Brighton. But this is not a tale about the bright city lights or the Sussex sea shore. The story takes place in the early hours of Sunday morning in the foggy lane winding up from the London Road past the Withdean stadium. Unlike the other stories on this web site, this one is autobiographical. In fact the author claimed in a radio interview that nearly every word was true. Length - 7,800 words

  • Princess Laura and the Unsuitable Dragon Suitors

    Unlike the traditional doormat formula in silly princess stories. This one doesn't include goblins - but does include a dragon.

    At the age of 18 Princess Laura is told she must choose a husband from one of the princes from the four neigbouring countries. Their manly deeds and interests all make an impression, but not what was intended. Length:- 12,200 words.
Marketing Views STORAGEsearch SPARC Product Directory ACSL - the publisher