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New Speed Dating Event
aims at Lonely Storage Vendors
Los Gatos, CA - January 28, 2009
- registration was opened today for the Business Development Event taking
place in Boston, MA in June.
The goal is to create a forum for
face to face contact for industry insiders (vendors, VARs, consultants,
analysts, press) that does not require the expense of exhibiting products and
catering to end-users. Registration is $495 per person prior to April 1st.
Press member registration is complimentary. Storage Events |
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Marketing Planning –
Surviving the 2009 Recession
Editor:-
January 20, 2009 - MarketingSage has published a video for marketers
called - "Marketing Planning – Surviving the 2009 Recession."
I've see countless presentations on this subject, but if you're involved in
sales, marketing or business development, this one is worth a look. Among the
many good ideas and analysis which you'll see in this 8 minute presentation, 3
things stuck in my mind.
- customers will focus on mission critical spending and wherever possible
forestall larger purchases (good for the upgrade market)
- lead generation is a top priority for businesses (and new fresh leads are
more likely to come from the web than mailing lists)
- watch out for your competitors exiting the market (creates opportunities to
woo their customers and channels).
No doubt your own top 3 remembered
ideas will be different. ...view
the presentation, Marketing Views,
PR Agencies which are "Editor
Proven" to be Effective |
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PCIe SSDs Set the Controls
for the Heart of the Server
Editor:- January 16, 2009 - StorageSearch.com
disclosed that pageviews for
PCI Express SSDs had
overtaken 1.8" SSDs
during the first half of January.
"Interest in PCIe SSDs is
definitely on the rise" said editor Zsolt Kerekes. "This was the 4th
most popular SSD form factor viewed by readers in
December 2008, and is
now the 3rd. Vendors of PCIe SSDs have often claimed this is a more natural fit
for server acceleration than traditional storage networks or storage interfaces.
As the credit crunch squeezes the fat out of server replacement budgets - more
users will look at SSDs as
an alternative way of doing more for less." |
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Seagate Maintains the 3.5"
HDD Flow for Market Laggards
Editor:- January 13, 2009 - Seagate today
announced 2 new models in its
Cheetah
3.5" hard disk range.
Now sampling, Cheetah 15K.7 - is Seagate's
highest performance HDD. It spins at 15K RPM and has upto 600GB capacity with a
SAS or FC interface.
Now shipping, Cheetah NS.2 - is aimed at power
sensitive applications. It spins at 10K RPM and has upto 600GB capacity.
"External
storage system OEMs continue to consume the majority of 3.5"
performance-optimized HDDs shipped each quarter, whereas server manufacturers
consumed nearly all of the 2.5" performance-optimized HDDs that shipped
in 2008," according to John Rydning,
IDC's research director for
hard disk drives. "Seagate's new 3.5" Cheetah disk drives with up to
600GBs of capacity will fill a critical need for both its customers and end
users looking to extend the life of existing external storage system platforms."
Editor's comments:- when technology markets approach the end
of their market life, they can be more profitable for vendors than products in
newer more competitive markets. The 2.5" form factor is likely to be less
profitable for a hard disk oem right now - because the performance end of the
market is getting pressure from over 40 manufacturers of
2.5" SSDs in
addition to traditional HDD
oems. So although you may have read elsewhere forecasts predicting the end
of 3.5" hard drives - in a recession - there could still be a sweet spot in
this market. |
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| Marketing Views History -
Archived Marketing News from the Vault |
|
Archived marketing news
- 2003
September
May
April
March
February
January
Archived marketing news - 2002
December
November
October
September
weeks 1 - 3,
week 4
August
July
June
May
weeks 1 - 3, week
4,
April
weeks 1 - 2,
weeks 3 -
4,
March
week 1,
week 2,
weeks 3
- 4,
February
weeks 1 - 2,
weeks 3 -
4,
January
weeks 1 - 2,
weeks 2 -
4,
Archived marketing news - 2001
December
week 1,
weeks 2 -
4,
November
weeks 1-2,
weeks 3 -
4,
October
September
July
June
May
April
March
February
January
Archived marketing news - 2000
December
weeks 1 to 4
November
week 1, week
2, weeks
3, 4,
October
weeks 1, 2, weeks
3, 4,
September
weeks 1, 2, 3,
week 4,
August,
July,
June -
week 1, week 2,
weeks 3-
4
May -
week 1, week 2,
week
3, week
4,
April
- week 1, week
2, week
3, week
4,
March
- week 1, week
2, week
3, week
4,
February
- week 1, week
2, week
3, week
4,
January
- week 4,
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Captain Feary's
contracts always included
the Splash! penalty clause - in which
marketing consultants agreed to walk the
plank and feed the sharks if
their "so called"
Brilliant! ideas didn't work. | |
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New Speed
Dating Event aims at Lonely Storage Vendors
Marketing Planning –
Surviving the 2009 Recession
PCIe SSDs become Serious Datacenter
Propositions
Seagate Maintains the 3.5" HDD Flow for Market
Laggards |
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| Are MLC SSDs Ever
Safe in Enterprise Apps? |
This is a follow up
article (published in March 2008) to the popular
SSD Myths and
Legends which, a year earlier demolished the myth that flash memory
wear-out (a comfort blanket beloved by many
RAM SSD makers)
precluded the use of flash in heavy duty datacenters.
This new
article looks at the risks posed by MLC Nand Flash SSDs which have recently
hatched from their breeeding ground as chip modules in cellphones and morphed
into
hard disk form
factors. |
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It starts down a familiar
lane but an unexpected technology twist (which arrived in my email while
writing this article) takes you to a startling new world of possibilities.
...read the
article | | |
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Squeak! -
Animal Brands and Metaphors in the Storage Market
Animal
marketing metaphors are popular in service industries, but you'd be surprised
how many companies have used animals in their marketing of data storage
products and services.
The storage market was worth over $160 billion
in 2006, and as it gets bigger - more companies will turn to animal brands to
help differentiate their otherwise bland products and lend them artificial
(or deserving) characters and virtues.
The idea behind this type of
marketing is to suggest positive connotations so it's unlikely that anyone will
choose to associate their products with gremlins. But you may be surprised by
the population of the storage ark.
This reference articles lists all
known companies who have furry marketing brands, and also includes some which
are slimy, scaly and scary too. ...read the article,
Mice in storage | |
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Stories on goblinsearch.com
- Alexander
Woyte and the Goblins
In which the young Alexander is
kidnapped by minions of the goblin king and we rediscover Jane Austen's long
lost (and best) novel.
...And, in the end, when the Hunt comes to the rescue, we learn the
important difference between Tolkien's orcs and Wessex goblins. Length:- 5,300
words.
- My Pact with
the Goblin Queen
This is a horror story based in modern day
Brighton. But this is not a tale about the bright city lights or the Sussex sea
shore. The story takes place in the early hours of Sunday morning in the foggy
lane winding up from the London Road past the Withdean stadium. Unlike the
other stories on this web site, this one is autobiographical. In fact the author
claimed in a radio interview that nearly every word was true. Length - 7,800
words
- Princess
Laura and the Unsuitable Dragon Suitors
Unlike the traditional
doormat formula in silly princess stories. This one doesn't include goblins -
but does include a dragon.
At the age of 18 Princess Laura is told she
must choose a husband from one of the princes from the four neigbouring
countries. Their manly deeds and interests all make an impression, but not what
was intended. Length:- 12,200 words.
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