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the Top 10 SSD OEMs in Q1
2008
Editor:-
April 2, 2008 -
STORAGEsearch.com today published the 4th edition of - "the Top
10 Solid State Disk OEMs."
Covering the quarter ending
March 31, 2008 - the article also looks at market milestones and comments on
changes since the earlier quarters.
Inevitably - over 60
SSD oems couldn't make it
into the top 10 SSD list (and that includes
enterprise rackmount
SSD wannabe EMC which
lay just outside at #11.)
If you're choosing
SSD suppliers or strategic
partners - this is the must-see predictive list of the top companies that
matter - based on hundreds of thousands of readers searching for SSD content
on the site rated most highly by SSD companies themselves. ...read the article |
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iSCSI Wannabe Wasabi Names
VP Marketing
Norfolk, Virginia -
February 19, 2008 - Wasabi Systems today announced that Kirk Roller
has joined its ranks as Senior VP, Worldwide Sales and Marketing.
Formerly
President and COO of Emulex,
Kirk's extensive background in the storage industry helped put Emulex on the map
while boosting Fibre Channel
HBA revenues from $3M to over $400M.
Kirk brings more than 20
years of executive management expertise to Wasabi's executive team and is
excited about the opportunities in the
iSCSI market and is
looking forward to partnering with leading resellers to reach a market that is
presently growing over 100% each year.
Prior to Emulex, Kirk held various sales and management positions
with Compaq, Interconnections, and Thomas-Conrad. He is presently based in
Wasabi's newly opened Dallas sales office. ...Wasabi Systems profile,
Storage People |
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Samsung Defragments its SSD
Web Marketing
SEOUL, South
Korea - December 10, 2007 - Samsung Electronics Co., Ltd. today
announced the launch of its SSD microsite.
This contains
datasheets, articles and news about Samsung's SSDs in one portal.
...Samsung profile
Editor's
comments:- solid state
disks are a strategic market for Samsung who wants to become the biggest
supplier in the market.
In the past Samsung's web presence has been a
disaster area making it difficult or impossible to follow storage related themes
using the fragmented content which Samsung threw at the web. The new microsite
is an improvement - but still below average compared to most storage vendor
websites. For example the only crossover between the SSD site and Samsung's
other storage products is a small link to its home page. |
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Storage PR Agency of the
Year 2007
Editor:-
October 29, 2007 - STORAGEsearch.com today named A3 Communications
- Storage PR Agency of the Year 2007.
The award recognizes the
outstanding quality of client-editor interface by A3 Communications in the
past year.
"I work with thousands of content contributors"
said STORAGEsearch.com's Editor Zsolt Kerekes. "Effective PR Agencies
are a helpful tool in getting the right content to my readers. Sometimes I'll
miss the significance of a news
story when I see it first time round on my screen. Follow up from
intelligent agencies which understand the market can sometimes make me
reevaluate my snap decisions. PRs who respond quickly to requests for follow
up info - help me, their clients and readers. Many other agencies do all those
things too - but this year the work of Federica Monsone
founder of A3 Communications
was outstanding."
In 2005 the award was given to
JPR Communications. In 2006 no award was
made, because although the overall quality of PRs in the industry had risen, the
"best" was too close to call between several agencies.
QED Connect Zaps SPAM for I/OMagic's Marketers
NASHUA, NH - October 3, 2007 -
QED Connect, Inc. today announced it has won a contract with I/OMagic
Corp.
I/OMagic selected QED's all-inclusive Omni Manager as a way to
acquire essential security technologies in one hosted package and avoid the high
costs of installing and managing multiple packaged software products.
"We had severe spam issues that were preventing us from operating
our business efficiently. Employees were wasting hours sifting through junk
e-mail, and an IT staff that's busy enough already was draining resources trying
to keep it all under control," said John McLean, IT Manager for I/OMagic
Corp. "Within 2 days of its implementation, Omni Manager had filtered out
over 30,000 spam messages. This is an affordable, all-in-one tool that enables
us to benefit from the latest Internet and e-mail security technologies -
without me having to buy, install and manage a myriad of boxed security
products." ...QED Connect,
...I/OMagic profile,
Storage Security,
Removable Storage |
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Objective Analysis
Publishes SSD Market Report
DUBLIN,
Ireland - September 11, 2007 - Research and Markets announced the
availability of a major new SSD market report written by Jim Handy founder of
Objective Analysis called - "the Solid State Disk Market: A
Rigorous Look to their offering."
SSDs are poised to disrupt
the hard disk drive
market. Is this likely to happen? What will drive SSDs into acceptance? What
will hinder their deployment? What is the impact to the NAND and the HDD
markets?
This study covers the SSD market in depth, covering all
players in great detail, and thoroughly evaluating end markets and market
motivators. This study's rigorous approach clarifies key points and success
factors to help readers understand the opportunities as well as the pitfalls
that await all participants.
The 110-page study ($5,000 approx) is based upon exhaustive
interviews with buyers and sellers of SSDs, as well as their suppliers and other
key players in the market. This report covers all sides of the SSD equation
including important market drivers and cost analysis history and projections,
along with information from makers of HDDs about their plans to counter any
market share loss threatened by the advent of the SSD. It looks into every
aspect of the SSD market - market sizing, PC vs Industrial/Military markets,
forecasts by application, company-by-company competitive analysis, Key user
surveys, etc. There is no study even like it in the market today.
...Objective
Analysis profile, storage
market analysts
Editor's comments:- I've read
this
report and think it's a solid introduction to anyone who is thinking about
partnering with a solid state
disk company or entering the
flash SSD market.
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RAM versus Flash SSDs - War
for the Datacenter Core
Editor:- August 20,
2007 - STORAGEsearch.com today published a major new article
on the SSD market called - "RAM versus Flash SSDs - which is Best?"
We've been writing for years about the subject of
hard disks vs
flash SSDs.
There's a lot of consensus now about which technology will prevail in the
disputed application slots for a single drive.
The next multibillion
dollar war in the SSD market will be for domination in the high performance
rackmount server acceleration space.
Hard disks will retain no
finger holds in this war -
even if the
price of a hard disk drops to zero. Sorry guys. Hanging onto the hard disks
in your hot server core will kill your company - because they will make your
business applications too slow, too expensive and too unreliable. Outside the
core... as bulk content storage or
disk to disk backup is
another matter, for another article.
The SSD server core war will be
internecine - one type of solid state storage versus another. The title of this
article " "RAM versus Flash SSDs" is misleading because there
are many distinctly different products fighting under each similar looking
flag. With specially written features from the world's leading SSD companies
- this article will change the way that you think about SSDs in enterprise
server applications. 2007 will be seen as the Year of SSD Revolution. ...read the article,
...75 more articles
about Solid State Disks |
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STORAGEsearch.com Publishes
2.5" SSD Guide
Editor:- June 13, 2007 - STORAGEsearch.com
today published a new directory of 2.5" solid state disks.
It
provides a summary and quick links to nearly 100 SSD models from 24 oems
actively marketing SSDs in the 2.5 inch form factor, including new products
launched today.
The 2.5 inch form factor is the hottest part of the
solid state disk market -
with new oems entering the market every couple of weeks in the first half of
2007.
At stake are multibillion dollar market segments for 3 of the
4 primary applications described in detail in our
SSD Market
Adoption Model. These will add up to a $10 billion / year SSD market within
a few years. The 2.5" form factor is the only size which straddles the
wide range of SSD application slots. ...read the article |
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Children are Adopting
Electronic Devices Earlier
PORT WASHINGTON, NY
- June 5, 2007 - The average age at which children begin using consumer
electronic devices has declined from 8.1 years in 2005 to 6.7 years in 2007,
according to NPD Group's recently released report, Kids and Consumer
Electronics Trends III.
The report, which provides insight into
the penetration of consumer electronics in kids' lives today and how this has
changed since the earlier 2005 and 2006 studies, measures device usage dynamics
and trends.
On average, children begin using electronic devices at approximately
7 years of age with televisions and desktop computers showing the youngest
initial exposure (about 4 or 5 years of age), and satellite radios and portable
digital media players showing the oldest (about 9 years of age). Since the
2005 survey, by and large, virtually all of the various electronic devices
register a decline in average age that the initial use occurs. Most notably,
earlier product use is seen for DVD players and cell phones.
Interestingly, the average number of CE devices both owned and used
by kids is down slightly compared to last year and in 2005, as are the number of
households that own these devices. Moreover, close to 25% of households
surveyed claimed to have made no electronics purchases during the past 12
months.
...NPD profile,
Market research |
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History of the SPARC
Notebook Market
Editor:- May 16,
2007 - SPARC Product Directory published a new article today on the SPARC
Notebook Market.
There have been many twists and turns in this
segment of the market in the 15 years since the first SPARCbook appeared from
Tadpole Technology. |
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| Marketing Views History -
Archived Marketing News from the Vault |
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Archived marketing news
- 2003
September
May
April
March
February
January
Archived marketing news - 2002
December
November
October
September
weeks 1 - 3,
week 4
August
July
June
May
weeks 1 - 3, week
4,
April
weeks 1 - 2,
weeks 3 -
4,
March
week 1,
week 2,
weeks 3
- 4,
February
weeks 1 - 2,
weeks 3 -
4,
January
weeks 1 - 2,
weeks 2 -
4,
Archived marketing news - 2001
December
week 1,
weeks 2 -
4,
November
weeks 1-2,
weeks 3 -
4,
October
September
July
June
May
April
March
February
January
Archived marketing news - 2000
December
weeks 1 to 4
November
week 1, week
2, weeks
3, 4,
October
weeks 1, 2, weeks
3, 4,
September
weeks 1, 2, 3,
week 4,
August,
July,
June -
week 1, week 2,
weeks 3-
4
May -
week 1, week 2,
week
3, week
4,
April
- week 1, week
2, week
3, week
4,
March
- week 1, week
2, week
3, week
4,
February
- week 1, week
2, week
3, week
4,
January
- week 4,
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Captain Feary's
contracts always included
the Splash! penalty clause - in which
marketing consultants agreed to walk the
plank and feed the sharks if
their "so called"
Brilliant! ideas didn't work. | |
| . |
the Top 10 SSD
OEMs in Q1 2008
iSCSI Wannabe Wasabi Names VP Marketing
Samsung
Defragments its SSD Web Marketing
Storage PR Agency of the Year 2007
QED
Connect Zaps SPAM for I/OMagic's Marketers
Objective Analysis
Publishes SSD Market Report
RAM versus Flash SSDs - War for the
Datacenter Core
STORAGEsearch.com Publishes 2.5" SSD Guide
Children
are Adopting Electronic Devices Earlier
History of the SPARC Notebook
Market |
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Déjà
Viewing Storage
History
Editor:- Here are some examples of archived news
stories from the month of April in years gone by. | |
2 years ago -
April 2006 -
Scott McNealy gave up the CEO hot seat at Sun.
I had first
suggested that Sun might do
better with a change of CEO way back in 2001. (Maybe that's why you don't see
any Sun funded ads here any
more.
...Later:- as Chairman of Sun McNealy is still heard
from just as often in
the
web news. His comments are always entertaining.
Sun has
consistently wasted many opportunities in the storage market for uniquely
leveraging OS, CPU and storage architectures and apart from some legacy
products now appears to be more like a shadow of storage things past
rather than a beacon of storage's bright future.
3 years ago -
April 2005 -
IBM announced it would
become a reseller for Network
Appliance's
NAS and
ISCSI storage systems.
At the time I called this a "sound strategic move." and predicted
that "This market will get too competitive for most manufacturers to stay
in the race and make money."
...Later:- this was a good
choice for IBM as events would prove.
In Q4 2007
IDC reported that Network
Appliance was the ISCSI market leader with 19.6% market share. Meanwhile IBM
was #2 in external disk storage systems overall (only a handful of points behind
EMC.)
6 years ago -
April 2002 - the
judge ruling on the Hewlett family dispute with the HP-Compaq merger, ruled in
favor of the company.
...Later:- a few day's ago (at the end
of March 2008) I finished reading Carly
Fiorina's book - Tough Choices.
I have to admit I was
neutral to lukewarm
about the
HP-Compaq
merger back in 2001/2. And I didn't know anything about Carly Fiorina or her
background. But I did agree that HP needed a good shake up.
Having now
read her book I think her biggest mistake was probably in not being
ruthless enough in stirring the dust in the various HP mausoleums / business
units.
And the part in her memoir which describes her early career
brings back to mind the neanderthal climate for women working in high tech
companies in the 1970s and 1980s. (My wife worked in semiconductor sales and
marketing at that time - and also found much common cause in the book). Let's
hope things are better now. | |
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| Are MLC SSDs Ever
Safe in Enterprise Apps? |
This is a follow up
article (published in March 2008) to the popular
SSD Myths and
Legends which, a year earlier demolished the myth that flash memory
wear-out (a comfort blanket beloved by many
RAM SSD makers)
precluded the use of flash in heavy duty datacenters.
This new
article looks at the risks posed by MLC Nand Flash SSDs which have recently
hatched from their breeeding ground as chip modules in cellphones and morphed
into
hard disk form
factors. |
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It starts down a familiar
lane but an unexpected technology twist (which arrived in my email while
writing this article) takes you to a startling new world of possibilities.
...read the
article | | |
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Squeak! -
Animal Brands and Metaphors in the Storage Market
Animal
marketing metaphors are popular in service industries, but you'd be surprised
how many companies have used animals in their marketing of data storage
products and services.
The storage market was worth over $160 billion
in 2006, and as it gets bigger - more companies will turn to animal brands to
help differentiate their otherwise bland products and lend them artificial
(or deserving) characters and virtues.
The idea behind this type of
marketing is to suggest positive connotations so it's unlikely that anyone will
choose to associate their products with gremlins. But you may be surprised by
the population of the storage ark.
This reference articles lists all
known companies who have furry marketing brands, and also includes some which
are slimy, scaly and scary too. ...read the article,
Mice in storage | |
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Stories on goblinsearch.com
- Alexander
Woyte and the Goblins
In which the young Alexander is
kidnapped by minions of the goblin king and we rediscover Jane Austen's long
lost (and best) novel.
...And, in the end, when the Hunt comes to the rescue, we learn the
important difference between Tolkien's orcs and Wessex goblins. Length:- 5,300
words.
- My Pact with
the Goblin Queen
This is a horror story based in modern day
Brighton. But this is not a tale about the bright city lights or the Sussex sea
shore. The story takes place in the early hours of Sunday morning in the foggy
lane winding up from the London Road past the Withdean stadium. Unlike the
other stories on this web site, this one is autobiographical. In fact the author
claimed in a radio interview that nearly every word was true. Length - 7,800
words
- Princess
Laura and the Unsuitable Dragon Suitors
Unlike the traditional
doormat formula in silly princess stories. This one doesn't include goblins -
but does include a dragon.
At the age of 18 Princess Laura is told she
must choose a husband from one of the princes from the four neigbouring
countries. Their manly deeds and interests all make an impression, but not what
was intended. Length:- 12,200 words.
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