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U.S. Patent Office
Publishes ExitExchange's Patent Application for Pop-Under Advertising
Portland,
OR - May 30, 2002 - ExitExchange today announced that its patent
application covering all forms of pop-under advertising has been published by
the U.S. Patent and Trademark Office. Anyone using pop-under ads may end up
owing a royalty fee to ExitExchange. Popularized by companies like X10 and
Classmates, pop-under ads have become the most effective form of advertising on
the web today, and are reviving a sluggish Internet advertising market. Highly
trafficked sites including Yahoo, AltaVista and Hotmail are now offering
pop-under advertising campaigns at a premium to their advertising customers.
"We created the pop-under ad to be both effective and user
friendly," said Bryan Hunter, Chief Operating Officer for ExitExchange. "It's
easy for advertisers to get excited when they begin to see the impressive
results from a pop-under campaign. Properly implemented, pop-under advertising
is very effective over the long term and does not interfere with a web surfer's
experience."
A new U.S. patent law entitles ExitExchange to a royalty from anyone
using pop-under advertising from the date of publication, once issued. "This
is a very exciting time for us," said Andrew Vilcauskas, President and CEO
of ExitExchange. "We've recently inked several major licensing deals with
companies utilizing our technology. Pop-under advertising is here to stay and
has become an important revenue stream for many large Internet companies."
Editor's comments:- I intensely dislike any kind of advertising
which pops up, pops under, or makes the reader have to work hard to navigate
around it. Consequently we've never run these kinds of ads in any our
publications. But I guess the concept appeals to marketers who can't think of
any better way to get intelligent people to view useless ads about inane
products. In an ideal publication readers should be just as interested in the
information contained in the ads as the editorial. Then you don't have to trick
your readers. |
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Banderacom Names Greg Dahl
as Vice President of Marketing
Austin, Texas - May
29, 2002 - Banderacom, the leading fabless InfiniBand semiconductor
company, today announced the appointment of Greg Dahl as vice president of
marketing. Dahl brings extensive technology marketing experience to
Banderacom, including executive positions with
Tricord Systems and
StorageTek.
"Greg's background in storage and systems brings additional depth
to Banderacom's executive team," said Les Crudele, president and chief
executive officer of Banderacom. "Greg has proven leadership in creating
marketing strategies for companies in cutting-edge technology markets, and this
has helped drive the success of some of the storage industry's best-known
brands. His insight and experience will be essential as the first wave of
InfiniBand servers deploy later this year."
"Banderacom is uniquely positioned as an early performance leader
in InfiniBand," said Dahl. "The Banderacom team has done a great job
of delivering solutions into this high-growth space and I look forward to
helping further drive Banderacom's leadership position."
Dahl was most recently vice president of marketing and business
development for Tricord Systems, where he was responsible for establishing the
company as a leader in storage management and appliances, as well as developing
new solutions through OEM partnerships. Prior to this, Dahl was vice president
of sales and marketing for StorageTek's Storage Networking Business Group where
he oversaw the SAN business.
...Banderacom
profile |
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Closing the Gap between
OEMs and their VARs Using Linked Advertising on a Computer Portal
May 23, 2002 - a
new article on
MarketingViews by Zsolt Kerekes publisher of STORAGEsearch.com
discusses some of the many ways in which VARs can be cross linked on a computer
portal to the products they sell, or the principals they represent. Some of
these schemes have been in operation since 1996 on
ACSL's web
directories. There are also some new schemes which have been launched for
advertisers this month. |
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Pegasus Appoints James
Wheeler as Director of Market Development
San Ramon, CA. - May 22, 2002 -
Pegasus Disk Technologies, a leading provider of storage management
software, today announced the appointment of James Wheeler as its Director of
Market Development. James Wheeler brings more than ten years of computer
storage experience in various fields such as channels marketing, distribution
sales, VAR partnering, major OEM and strategic accounts management.
"Jim is a key addition to our management and will strengthen
significantly Pegasus' executive team" said Roy Slicker, Pegasus' President
& CEO. "In his new position, Jim will head all marketing programs and
activities. I am confident Jim's expertise and knowledge of the archive storage
market will play a significant role in growing our software sales and developing
our OEM and ISV market presence."
James Wheeler has previously served in various management positions
with companies like Sony Electronics in both Marketing Management and Key
Account Sales in the OEM Integrated Storage Products Division, and at MaxOptix
Corporation as the Director of Product Marketing. ...Pegasus Disk Technologies
profile |
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Other news on this page
U.S.
Patent Office Publishes ExitExchange's Patent Application for Pop-Under
Advertising
Banderacom Names Greg Dahl as Vice President of Marketing
Closing the Gap between OEMs and their VARs Using Linked Advertising
on a Computer Portal
Pegasus Appoints James Wheeler as Director of
Market Development
earlier news (archive) |
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Nibble: Is the Recovery Going to be Worse for Storage
Vendors than the Recession?
In looking over the financial
reports from hundreds of US storage companies in recent weeks, I couldn't help
feeling a sense of unease. Those storage companies which are growing and making
money are a rare breed.
Is the IT Recession really over?
Well,
apart from some headline basket cases, it seems that way. There are more disk
drives being shipped than ever before, and there are plenty of companies with
very high revenue growth rates. The only problem is, that almost no one is
making any money out of selling computer systems or storage. We're reporting
daily on new rounds of VC investments going into storage companies, so that's
another sign that the market is on an upward curve. I worry that we could be
heading into a kind of doomsday scenario where demand for storage grows, and the
amount spent on storage increases but still no one manages to make any profit.
Organizations do crazy things sometimes. In World War I, after years
of trench warfare produced no gain in territory, the allies made the cynical
calculation that if they continued to pour men into bloody battle at the same
rate as the Germans, they would still win the war, simply because they could
afford to lose more men.
There are more companies than ever fighting
for market share in every product category. That's good for buyers because they
can shop around for bargain products which exactly suit their needs. Most
startup storage companies are finding that the new, unique product ideas which
they thought up two to three years ago when writing their business plans, were
also thought of by maybe a dozen or so other companies. And some of those other
startups have already been acquired by bigger more established vendors. So the
clock to gain market share is ticking.
The lesson of Dell can't be
ignored. You can gain market share and be profitable by being the low cost
supplier. But most companies haven't got the time to reach profitability, or
become the most efficient producer, and will be tempted to use learning curve
pricing on its own to crank up their revenue. That will only work as long as
their cash keeps flowing.
As the size of the storage market increases,
and the prize of winning market share becomes more tempting, there's a growing
risk that companies will do crazy things equivalent to sending more troops over
the top in WWI. It wasn't worth it then, and it's not worth it now. Managers in
storage companies should look hard at what they're doing and start focusing more
on profitability than revenue. Otherwise their companies won't have a future. | |
