|
Grey Zone Announces the
Advent of the 3 Minute Extranet with SecureZone 5
CAPITOLA,
CA - October 30 2001 - Grey Zone, Inc., a developer of out-of-the-box
Web content management software, announces the release of SecureZone 5.
SecureZone 5 enables business users to create a completely functioning extranet,
including users and content, in as little as 3 minutes. SecureZone empowers
non-technical professionals to rapidly spawn an unlimited number of distinct Web
sites from a single platform. The product combines security, content management,
and audience-based publishing capabilities that simplify the Web publishing
process, helping companies rapidly and cost-effectively conduct business over
the Web.
"Customers are tired of paying exorbitant prices for software and
the implementation services associated with Web content management products
currently available," says David Harris, Vice President of sales and
marketing for Grey Zone. "With SecureZone, we are providing our customers
with a full-featured product at an incredible value, and putting content control
in the hands of the creator, eliminating much of the bureaucracy associated with
conventional products."
The platform supports multiple publishing methodologies via
prepackaged and/or XML API. It scales to run on anything from a PC to a
mainframe. SecureZone for Linux is available on the IBM zSeries and S/390
mainframes, as well as the IBM iSeries and pSeries product families. In
addition, the new product supports a number of database environments, including
Oracle (NASDAQ: ORCL) and IBM's DB2.
...Grey Zone |
|
Web Advertising Strategies:
choosing the wrong portal
October 29, 2001 - in a
new article on MarketingViews you're invited to think about the consequences of
advertising on the wrong vertical portal. When the #1 site in your market
can have a readership that's bigger than the next 9 publications added together,
the risk of being 'invisible'on numero uno has more damaging consequences than a
similar error in print publications, where the leading journals have similar
sized readerships. The article proposes that you define a new segmentation
model, which categorises your market by the portals they use, and what they see
about your company. |
|
Online Publishers
Association Undertakes Groundbreaking Online Advertising Studies with Millward
Brown IntelliQuest
NEW YORK -
October 26, 2001 - The Online Publishers Association (OPA) announced
today that after a comprehensive review of online publishing industry issues, it
has commissioned two groundbreaking studies of online advertising with Millward
Brown IntelliQuest. The first study will explore the media consumption
habits of the at-work online audience, while the other will examine the role of
online advertising in the overall media mix with the goal of providing a better
understanding of how online ads work in conjunction with other media.
"We believe these studies will further establish online
advertising as a media imperative and provide a tangible way of measuring the
effectiveness of online advertising when used in combination with other media,"
said Michael Zimbalist, acting executive director of OPA. "We look forward
to leveraging Millward Brown IntelliQuest's on- and offline media effectiveness
knowledge to help advance industry learning in these areas."
The first study, referred to as the Workplace Use of the Internet
Study, aims to profile the media habits of the at-work audience and determine
how and when this segment uses the Internet in conjunction with other media. The
Workplace study will also explore the extent to which the online at-work
population provides the opportunity for advertisers to reach their target
audiences at times of the day when they would otherwise be unavailable.
The second study, referred to as the Media Mix study, seeks to
determine the value of online advertising in the overall media mix. It will
assess the effectiveness of online advertising, in terms of increasing brand
strength, when used in combination with traditional media. The initial results
of the studies are scheduled to be released in December 2001 and January 2002.
...Millward Brown
IntelliQuest is the technology research center of the Millward Brown Group.
A leading provider of marketing research to technology companies and Internet
marketers, Millward Brown IntelliQuest provides marketing research services
enabling clients to understand and improve the strategic position of their
brands, products, media or channels. It offers custom research solutions, market
and brand tracking, media research and business-to-business online marketplace
tracking. |
|
Techtel Demand Study
Reveals Unexpected Stability Overall in IT Hardware Demand, Despite Events Since
September 11
Emeryville, Calif., - Oct
24, 2001 - A newly released Q3 2001 study by Techtel, a leading market
research firm which tracks demand for information technology solutions, reports
unexpectedly stable overall demand for hardware technology, despite events since
September 11. At the same time, there have been significant changes in
index components, causing changes in expected demand for many companies.
According to the study, overall hardware demand has remained flat for the third
quarter in a row, after a 14% decline in Q4 2000. Only modest changes in overall
purchase levels and consideration were observed in Q3 compared to Q2. For the
short term, this flat trend of consideration suggests nothing is expected to
propel higher purchases. By the same measure, flat consideration indicates
underlying stability and no reason to expect a significant decline for the short
term.
"Remarkably, IT hardware demand is holding flat. The
terrorist attacks have not sent demand spiraling downwards, as might be thought,"
said Michael Kelly, Chairman and Chief Architect of Techtel Corporation. "We
are living in a world of overall flat demand now, and I expect real demand to
remain flat over the next two quarters."
However, within this overall index stability, a significant switch
occurred in Q3 between two major index components: the enterprise categories
(mainframes, mid-range and low-end servers, and high-end storage) which dropped
back to levels of six quarters ago, while the general business categories (PCs,
notebooks, copiers, printers) finally showed some recovery from their long-term
slump.
"Looking forward, we expect no improvement to the
enterprise categories in the next quarter or two, and some further deterioration
may take place. Countering this, we expect the general business categories to
continue improving," Kelly added. "At the company level, we expect
hardware companies such as Dell to do well in the PC and notebook space, IBM in
high end storage Shark, IBM in high end servers with RS/6000, Compaq and Dell in
low end servers, and Brocade in SAN switches, all should do better than their
competitors. However, Sun and EMC, among others, will continue to have downward
pressures, as much from the economy and competitor pressures, as from terrorists
attacks. Outside the hardware area, outsourcing is doing extremely well in the
Fortune 1000 market, buoying IBM and EDS. Also, Oracle and Siebel are starting
to show some renewed brand attraction strength in areas where they have been,"
Kelly added.
|
|
Gartner Dataquest Says DRAM
Industry Must Brace for Consolidation in 2002
TOKYO,
October 18, 2001 - Worldwide DRAM revenue is on pace to decline 67% in 2001, and
it will continue to struggle in 2002 as revenue will drop an additional 19%,
according to the latest projections by Dataquest, Inc., a unit of Gartner,
Inc. As market conditions worsen, Gartner Dataquest analysts said
industry leaders must prepare for consolidation. Worldwide DRAM sales are on
pace to reach $10.5 billion in 2001, a significant decline from 2000 revenue of
$31.5 billion. In 2002, revenue is expected to reach only $8.5 billion. This is
a stark contrast to 1995 when the DRAM industry peaked with revenue of $41.8
billion.
"The omens are bad for the DRAM industry next year," said
Andrew Norwood, senior analyst with Gartner Dataquest's Semiconductors group. "All
DRAM companies are now losing money and will do so until the fourth quarter of
2002. Some vendors may not even survive that long."
See
also:- RAM manufacturers on
STORAGEsearch |
|
The End of Homemade
Websites?
Jakob
Nielsen's Alertbox, October 14, 2001 - a new article on this thought
provoking site aimed at web marketers proposes that web services will free
individual site designers from having to program and design common features.
This will decrease business costs, increase usability, and let designers focus
on and improve features that are unique to each site. |
|
One-Month Removed from the
September 11 Tragedies, IDC Analyzes the Future of the IT Industry
October 11, 2001 - IDC,
the foremost global IT market intelligence and advisory firm, today released its
measurement of the IT industry in the wake of the tragedies on September 11.
These findings were presented via a telebriefing with IDC clients, hosted by
Chief Research Officer John Gantz. Using an economic impact model to examine IT
growth trends during national crises such as Desert Storm, Y2K, and the Internet
stock crash, IDC sized the impact of business disruptions from the events of
September 11.
"While lost business revenues totaled in the
hundreds of billions of dollars, lower consumer and business confidence will
influence the downturn of the IT industry," said John Gantz, IDC Chief
Research Officer. "These factors will delay the economic turnaround that
was anticipated to begin in Q4 of 2001 into mid-2002."
While this will impact the industry's last quarter of revenue, IDC
believes over the next five quarters IT users worldwide will spend more than
$1.3 trillion. In fact, IDC predicts IT users worldwide will spend $100 billion
more in 2002 than they did in 2001.
According to IDC, by the third quarter of 2002, IT spending will
increase 4-6% in the United States, 6-7% in Western Europe, and 10-12% in
Asia/Pacific. IDC believes IT budgets will be at higher levels next year, but
spending against these budgets will be on a project-to-project basis. |
|
Gartner Predicts 80% of
External Storage Will Be Networked by 2005
LAKE
BUENA VISTA, Florida - October 10, 2001 - Driven by the increasing demand for
managed storage, 80% of external storage will be networked by 2005, according
to Gartner, Inc.
The future of storage is being discussed
at Gartner's flagship conference,
Gartner
Symposium/ITxpo 2001, taking place October 8-12 in Lake Buena Vista,
Florida. Gartner analysts said most enterprises expect their storage capacity
to double every year. For many Internet data centers, the growth is even more
dramatic, as they report a doubling in capacity every quarter or sooner.
The current installed terabytes of storage increase 50 to 100% per year.
Businesses are having to adopt network storage strategies to avoid considerable
staff growth.
"Most of our clients report that they can afford to buy storage,
but they can't manage it," said Nick Allen, vice president and research
director for Gartner. "The main reason for this shortfall is that storage
management tools have not yielded sufficient productivity gains to cope with
such high growth rates. Gartner's view is that none of the large, established
storage management vendors will be able to provide such gains."
|
|
Publishers of Email
Newsletters and Discussion Lists: A Valuable New Subscription-Building Resource
Has Arrived
October 9, 2001
- ListFish.com is inviting email newsletter and discussion list
publishers to submit their publications for inclusion in the Internet's premier
directory of email publications. The ListFish Directory catalogues quality
email publications at no cost, from all subject areas, and regardless of where
they're hosted. Listings are designed to provide potential subscribers with
clear and sufficient details about a publication, optional sample issues for
review, and the ability to manage their subscription to participating lists
(again at no cost) through the ListFish site.
"By facilitating the search and review function for our users, we
are supplying publishers with a valuable new resource for building their
subscribership," explains ListFish founder, JP Audette. "Frankly, we
were a bit perplexed by the absence of a comprehensive search resource for email
publications." |
|
How Sun Got Burned... What
should Sun do now?
October 8, 2001 - In a
new article discussing Sun Microsystems' October 5th
announcement of 4,000 job cuts and a 38% year on year decline for this quarter,
Zsolt Kerekes, publisher of the SPARC Product Directory, and a 10 year analyst
of the Sun market discusses why Sun is doing so much worse than its main
competitors. Sure the September 11th atrocity didn't help, but many of
Sun's problems are deep rooted and go back to poor marketing decisions made over
many years. |
|
Do YOU Have Inadvertant
Links to Porn Sites?
October 5, 2001 - one of the readers of my
SPARC Product Directory
publication warned me today that we had a link to a porn site in the US Sun
Reseller List. Naturally, I checked it and deleted it immediately, but how did
this happen? And can it happen to you?
We have nearly 30,000
links in our directories, and every single one is chosen either as a result of
an input from a reader, advertiser or research such as datamining a press
release or article. This original request came from our "add url", and
had a home page which definitely looked like a Sun reseller web site at the time
we looked.
This has happened a few times in the past when porn sites
create a home page which looks like a computer site and then try to mislead
publishers like me into linking to it. Then after a while, they change the site
back to its true colors. They rely on the fact that publishers use software to
track and report dead links, and for large sites it can be a year or more before
each link is rechecked by a human editor. In this case I was lucky that a
vigilant reader advised me of the problem, but the same can happen to anyone
running a web site.
BTW - For dead links and moved links I use a QA
service from SEVENtwentyfour Inc.
which gives me weekly reports which I prioritise according to traffic on the
relevant pages. |
|
Your Article (dot net) -
Another Way to Promote Your Company on the Web
October 4, 2001 - YourArticle.net
this is a new site which I was emailed about this week. The site aggregates
articles and whitepapers, which can be used by journalists or editors who need
specific content. I'm a sucker for a new marketing idea, and already filter out
hundreds of stories every week, and I've already got a backlog of articles
queued up to get onto my publications, but I thought I'd have a look anyway. I
was surprised to find that the quality was OK, so I probably will use some.
The articles are touted as royalty free, and probably have been
circulated on paper before to selected customers or prospects, which is why most
print magazines wouldn't want to run them. I'm old fashioned enough to believe
that people deserve credit when they create good original content, so if I do
run any of the articles I will go back to the original source to let them know,
and ask for permission to add their company logo, links etc.
Is this a
good business model? Well I'm not a shareholder in YourArticle.net so that's not
really my problem. What it does mean is that if an emergency occurs and my web
stats tell me that queries in a new subject area are going off the scale, then
after datamining the thousands of news stories which I've already run (which is
what I always do first) I know I can go to another source and get some content
filler fast.
This style of content aggregation model has already been
well established for news and press releases for many years. So if you want to
extract some more value from that article you've been mailshotting to all your
customers, and don't have time to research publications and talk to strange
editors, this may be another way to promote your business. The traditional way
of getting articles published still remains another option, but I've been on
both sides of the fence, and it can be a tedious process, even when the article
has already been written. |
|
The American Marketing
Association Launches MarketingPower.com
CHICAGO, Oct. 1
/PRNewswire/ - The American Marketing Association (AMA) launched a powerful
new resource for marketers called MarketingPower.com.
The site is a comprehensive resource to help marketers do their jobs more
effectively. With free site registration, marketers gain access to a wide
variety of "Best Practices in Marketing" white papers, hundreds of
business articles, and the latest news in marketing categorized into 20
marketing sub-topics. In addition, the MarketingPower site offers a number of
Web-based tools such as Presentation Resources, Marketing Templates, Industry
Reports and an extensiveMarketing Career Center |
|
E-Mail Marketing 2:
Detecting Pitfalls
A new article in Web
Marketing Today looks at email marketing. If you haven't seen Dr. Ralph
F. Wilson's site before, you should take a look now. I've been recommending his
site ever since I came across it several years ago. This new deature looks at
- 10 Ways to Keep Your E-mail Marketing Effort From Bombing
- Why Use Opt-In Lists If Spam Is So Cheap?
- Penetrating the Hotmail Disappearing Links Mystery
If you don't
have time to read hundreds of web articles, the good news, is he's written a
book
which will be published this month. |
|
Cybersquatting among the
ruins
Oct.
1, 2001 - a new article on Salon.com charts the macabre webmasters who
started registering domain names linked to the terrorist attacks on September
11th. We know that charities reacted quickly to use the web for good causes,
but this article looks at the darker side. |
|
| today's news etc from
MarketingViews | |
|
Other news on this page
Grey
Zone Announces the Advent of the 3 Minute Extranet with SecureZone 5
Web
Advertising Strategies: choosing the wrong portal
Online Publishers
Association Undertakes Groundbreaking Online Advertising Studies with Millward
Brown IntelliQuest
Techtel Demand Study Reveals Unexpected Stability
Overall in IT Hardware Demand, Despite Events Since September 11
Gartner
Dataquest Says DRAM Industry Must Brace for Consolidation in 2002
The
End of Homemade Websites
One-Month Removed from the September 11
Tragedies, IDC Analyzes the Future of the IT Industry
Gartner Predicts
80% of External Storage Will Be Networked by 2005
Publishers of Email
Newsletters and Discussion Lists: A Valuable New Subscription-Building Resource
Has Arrived
How Sun Got Burned... What should Sun do now?
Do
YOU Have Inadvertant Links to Porn Sites?
Your Article (dot net) -
Another Way to Promote Your Company on the Web
The American Marketing
Association Launches MarketingPower.com, Delivering Customized Content
and Tools Essential for Marketers
E-Mail Marketing 2: Detecting
Pitfalls
Cybersquatting among the ruins
earlier news (archive) |
|
 |
| CRM Consultancy, Training and Research in
the UK from - Customise |
|
|
|
|
|
|
| |
