|Marketing Views lists web
marketing sites and articles which I think are helpful for marketers in the
enterprise end of the high tech server, chip and storage markets.|
am I? - Zsolt
Kerekes - the SPARC storage
goblin guy. It doesn't really matter who I am - or how you pronounce or
spell my name - or where it came from. It's what I've been doing that might
mean Marketing Views can assist you.
I've been an editor and publisher
in the enterprise computer markets for 20 years and since 1996 have made my
living solely by selling ads in my own online computer buyers guides -
initially the SPARC
Product Directory and latterly (since 1998)
Views started as a faqs resource to help the thousands of marketers and PR
people I communicated with to interface better with me as a publisher and my
readers - and just as important - to improve their own web presences with
their own readers.
It would be too simplistic to call my interests B2b
(business to business) - and too grand to state that many of my customers are
world leaders at what they do. But that gives you the general slant of my
interests. What I'm not about and have never been involved in - is
consumer marketing. I don't like consumer marketing. I rate it lowly and I'm
not interested in its frills and pretensions.
My day to day interests
as an editor are about interfacing better with serious minded professional
readers who need to make the best judgements they can for the enterprises they
work for. They care about what they do and they care about understanding what's
happening in the confuisng technical markets they operate in. If I can satisfy
the needs of high quality people in the storage market - then I've got some of
the critical assets which make a good online advertising business. The other
things I need to do are create content - attract advertisers who get great
results and low churn - and all of that is done online. I don't do meetings. All
my customer interactions are electronic and over 98% are online. (I don't like
to waste too much time on the phone.)
Articles linked on the Marketing
Views site will help you improve your understanding and results on the web
whether if you are a one person company - or if your quaterly revenue is many
billions of dollars. If you start clicking you'll get the general idea.
the business plan for Marketing Views?
You'd think that after 15 years
online I would have thought of one by now. But I don't run ads on this site. The
closest idea I have to a plan is this...
From time to time I remind
myself about the links on this site and update them. That makes me better at
managing my day job (revenue earning web site). If it wasn't for the
articles here on Marketing Views I wouldn't still have a web business. Dipping
into the links here on Marketing Views you will see a wide range of ideas from
experts at online marketing - and a lot of musings from me too.
marketing is very simple. But it's very complicated too. That's the fascination.
- linkedin profile for Janet Downes -
founder Downes Strategic Marketing
- who has trained and coached thousands of marketers, product managers and
directors in the world's biggest companies. Janet is too busy to write for
Marketing Views - but she discusses high tech marketing with the editor
nearly every day - from whatever country she happens to be working in at the