Marketing Views lists web
marketing sites and articles which I think are helpful for marketers in the
enterprise end of the high tech server, chip and storage markets.
Who
am I? - Zsolt
Kerekes - the SPARC storage
goblin guy. It doesn't really matter who I am - or how you pronounce or
spell my name - or where it came from. It's what I've been doing that might
mean Marketing Views can assist you.
I've been an editor and publisher
in the enterprise computer markets for 20 years and since 1996 have made my
living solely by selling ads in my own online computer buyers guides -
initially the SPARC
Product Directory and latterly (since 1998)
StorageSearch.com.
Marketing
Views started as a faqs resource to help the thousands of marketers and PR
people I communicated with to interface better with me as a publisher and my
readers - and just as important - to improve their own web presences with
their own readers.
It would be too simplistic to call my interests B2b
(business to business) - and too grand to state that many of my customers are
world leaders at what they do. But that gives you the general slant of my
interests. What I'm not about and have never been involved in - is
consumer marketing. I don't like consumer marketing. I rate it lowly and I'm
not interested in its frills and pretensions.
My day to day interests
as an editor are about interfacing better with serious minded professional
readers who need to make the best judgements they can for the enterprises they
work for. They care about what they do and they care about understanding what's
happening in the confuisng technical markets they operate in. If I can satisfy
the needs of high quality people in the storage market - then I've got some of
the critical assets which make a good online advertising business. The other
things I need to do are create content - attract advertisers who get great
results and low churn - and all of that is done online. I don't do meetings. All
my customer interactions are electronic and over 98% are online. (I don't like
to waste too much time on the phone.)
Articles linked on the Marketing
Views site will help you improve your understanding and results on the web
whether if you are a one person company - or if your quaterly revenue is many
billions of dollars. If you start clicking you'll get the general idea.
What's
the business plan for Marketing Views?
You'd think that after 15 years
online I would have thought of one by now. But I don't run ads on this site. The
closest idea I have to a plan is this...
From time to time I remind
myself about the links on this site and update them. That makes me better at
managing my day job (revenue earning web site). If it wasn't for the
articles here on Marketing Views I wouldn't still have a web business. Dipping
into the links here on Marketing Views you will see a wide range of ideas from
experts at online marketing - and a lot of musings from me too.
Web
marketing is very simple. But it's very complicated too. That's the fascination.
- linkedin profile for Janet Downes -
founder Downes Strategic Marketing
- who has trained and coached thousands of marketers, product managers and
directors in the world's biggest companies. Janet is too busy to write for
Marketing Views - but she discusses high tech marketing with the editor
nearly every day - from whatever country she happens to be working in at the
time.
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| Here are some of my web
marketing articles |
- Customers
Search Differently - customers (who want to find suppliers and buy
stuff) search differently to marketers (who want to promote their companies and
sell stuff). That's why most search marketing misses the best targets.
- What's a
Good Click Rate for a Banner Ad? - what you learn from testing banner
ads - often results in you having to change the way you talk about your company
in other places... your web site, your PR. Leaving this important task in the
hands of graphics designers is lunacy. ...Later:- in 2010 - I updated this
popular article to compare how banners compare to Google ads.
- Press Release
Errors I see every day - as an editor - I have to disregard zillions
of press releases, which vendors have paid good money to their agencies to
write and distribute. Here's why.
- PR Strategies:
Remember, the web has no memory! - Can you remember what your home page
looked like back in 1996? Maybe you think that's not important right now. Like
global warming, you suspect there may be some problems accumulating somewhere
because of all this web stuff, but it's only when your house gets flooded, you
really start to believe in it.
- Think of Web Ads
as Signposts - they can lead the right people to your destination. But
give them a credible message so that the brain follows the mouse click for
sound business reasons. Ideally the ad should also signal to the wrong type of
customer they can filter themselves out at this point and not waste their
time and yours by following this path.
- what's
the life of a web page? - I look at the economics of online
content. Does Google calculate ROI on the cost of indexing different web pages?
- That's something I talk about too.
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| Here are some
of my data storage articles |
- the
SSD market adoption model - first published in 2003 and then updated in
2005 this is the business case analysis which helped to transform thinking in
leading SSD companies to create the market revolution that is still underway.
- this way to
the Petabyte SSD - looks in detail at the technical and business market
cases for a new class of SSD - and describes the datacenter storage model in
2016.
- the
future of enterprise data storage It's 2020 in the datacenter of a
leading content factory. We used to call these companies broadcasters - "...the
only spinning devices in the storage cabinets will be the cooling fans."
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| Here are some of my articles
from the SPARC Product
Directory |
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